Filter by domain
Filter by year
England/The FA: Adobe (software) title sponsor of the Women's FA Cup for 3 seasons (2023-2026)

American software publisher Adobe has become a partner of The Football Association and the title sponsor of the Women's FA Cup for "at least three years" (2023-2026), announced The Football Association on 23/11/2023. The competition will be known as the Adobe Women's FA Cup. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 307422
• Published on 24/11/23 at 16:55
©  Social Football Summit
SFS23: "We can't just expect one piece of content to work all around the world" (N. Speakman, MUFC)

"There's a big part that we play in localising, translating our content, even finding relevant music, relevant creators in certain territories. We can't just expect one piece of content to work all around the world," said Nick Speakman, global head of social media at Manchester United FC (Premier…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 307279
• Published on 24/11/23 at 11:30
©  Social Football Summit
SFS23: "We are missing a link between general admission and VIP seats" (P. Monguzzi, Juventus FC)

"What we are truly missing is a link between general admission and VIP seats. We need to create premium, yet affordable and accessible products. In Italy, the average price of the top hospitality clubs, without having five-star venues, is completely in line with the Premier League for example. In…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 307050
• Published on 23/11/23 at 14:35
©  Social Football Summit
SFS23: "We tend to underestimate the complexity of the digital ecosystem" (C. Tha, Samba Digital)

"The main issue is that we tend to underestimate the complexity of the digital ecosystem. Our world is based on different platforms that do not work in the same way. New services and features can be added to a platform any day. Clubs also need to differentiate their strategy. Sometimes a platform…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Sponsors - Partners, Authorities, …
• Article # 307122
• Published on 23/11/23 at 13:00
©  FIFA
FIFA: Qatar Airways (airline) extends as a top level partner until 2030

Qatar Airways, a Qatari airline, has extended as a "FIFA Partner", the highest level of partnership in the International Federation's sponsorship hierarchy, until 2030, announced the body on 22/11/2023. The extension of this partnership comes a year after the 2022 World Cup began in Qatar (from…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 307103
• Published on 22/11/23 at 14:30
©  Social Football Summit 2023
SFS23: "World Cup was a big factor for improving the fan experience" (P. Meyer, Eintracht Frankfurt)

"In Germany, because of the 2006 World Cup, there was a huge step made in terms of improvement of the stadium infrastructure. Before most of our stadiums were stadiums with a running track built for athletics and football was one of the events that happened there, but because of the 2006 World Cup…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 306941
• Published on 22/11/23 at 08:40
©  FC Porto
FC Porto: 15-year agreement with Legends including search for a new Estádio do Dragão title sponsor

FC Porto (Liga Portugal Betclic) has signed a 15-year global partnership with the American company Legends International (commercial management of stadiums and entertainment venues) in relation to the Estádio do Dragão (Porto, POR), announced the club on 16/11/2023. As part of the agreement…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Finance, Sponsors - Partners, …
• Article # 306896
• Published on 21/11/23 at 10:00
©  Amos
RC Lens: a renewed partnership with Amos Sport Business School Lille for the organisation of matches

Amos Sport Business School Lille, a French business school specialised in sports management and part of the ACE Education group, has renewed the partnership it began in 2022-23 with RC Lens (Ligue 1 Uber Eats) for the 2023-24 season, announced the establishment on 20/11/2023. "Throughout the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Employment - training, Marketing - Communication, …
• Article # 306867
• Published on 21/11/23 at 08:40
©  D.R.
Australia: Nike extends as equipment supplier of the national teams for 10 years from 2024

Nike has extended its partnership with Football Australia for an additional 10 years from 2024, announced the Australian football federation on 17/11/2023. Nike has been a partner of the Australian body since 2004. "Nike will continue to be the official apparel partner for all Australian…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 306797
• Published on 20/11/23 at 13:40
©  Paris 2024
France: sporting events are the origin of 21% of fans' interest in sport (Two Circles)

"21% of sports fans in France become fans following a major sporting event", according to the "Fan Origination Analysis" report conducted by sports marketing agency Two Circles and published on 15/11/2023. This figure can be explained in particular "by the number of major events that have…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Game - pitch, Marketing - Communication
• Article # 306742
• Published on 20/11/23 at 10:00