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©  D.R.
Weekly News Extra (11-15/03/2024)

• Manchester United FC (Premier League) posted record revenues of £225.8m for the second quarter of the 2023-24 financial year (from 01/10/2023 to 31/12/2023), compared with £167.3m for the same period a year earlier. • Amélie Oudéa-Castéra, France's Minister for Sport and the Olympic and…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 318584
• Published on 15/03/24 at 17:10
©  NWSL
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 318497
• Published on 15/03/24 at 10:40
©  D.R.
adidas: a turnover of €21.427bn (-5%) & a net loss of €75m in 2023

adidas AG posted a turnover of €21.427bn for the financial year 2023 (01/01 to 31/12/2023), down 5% on 2022 (but stable taking into account currency effects), announced the German equipment manufacturer on 13/03/2024. • The group posted an operating profit of €268m, "almost €1bn better than…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing, Finance, …
• Article # 318377
• Published on 14/03/24 at 15:00
©  Olympique de Marseille
Olympique de Marseille: OMNES Education (INSEEC) official supplier from 2024

The French private higher education group OMNES Education has become an official supplier (4th level) of Olympique de Marseille (Ligue 1 Uber Eats), announced the club on 13/03/2024. The partnership is being activated by the group via its INSEEC business school, which will open a campus in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Employment - training, Marketing - Communication
• Article # 318251
• Published on 13/03/24 at 16:50
©  PIF
Tennis: a $2bn offer from the Saudi Public Investment Fund to merge the ATP & WTA circuits (press)

Saudi Arabia's Public Investment Fund (PIF) has reportedly made a bid to merge the ATP Tour and WTA Tour international tennis circuits for $2bn (€1.83bn), according to the British daily The Telegraph on 12/03/2024. The new mixed circuit could be called the PIF Tour. • This investment, divided…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Game - pitch, Marketing - Communication
• Article # 318228
• Published on 13/03/24 at 15:45
©  CA Osasuna
CA Osasuna: Kosner (air conditioning) extends as main shirt sponsor for 2024-2026

Kosner, a Spanish air conditioning brand, has extended as the main shirt sponsor of Club Atletico Osasuna (LALIGA EA Sports) for an additional two seasons (2024-2026), announced the club on 12/03/2024. The brand has been displayed on the front of the Basque club's shirts since the start of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 318144
• Published on 13/03/24 at 10:15
©  Decathlon
Decathlon: a new logo, simplified brand portfolio & new corporate strategy

Decathlon has unveiled its new mission statement, "Move People Through the Wonders of Sport", as well as a new logo, visual identity and associated brand strategy, announced the "international, multi-specialist sports brand" on 12/03/2024. This strategy is organised around four main areas: …
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Essentials Sponsors & Partners
• Article # 318082
• Published on 12/03/24 at 16:35
©  Le Havre AC
Ligue 1 Uber Eats: Captain Corsaire (clothing) official tailor of Le Havre AC from 2024

French clothing brand Captain Corsaire has become the official tailor of Le Havre AC (Ligue 1 Uber Eats) from the 2023-24 season, announced the club on 11/03/2024. As part of the agreement, the Normandy-based (FRA) brand will supply the club's "players, staff and employees" with the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 318022
• Published on 12/03/24 at 13:00
©  Bayer 04 Leverkusen
Bundesliga: new location-based advertising technology tested by Bayer Leverkusen

Bayer 04 Leverkusen is the first Bundesliga club to receive permission from the Deutsche Fußball Liga to experiment with "parallel ads", a location-based advertising technology developed by the sports infrastructure, technology and media rights company TGI Sport, announced the club on 07/03/2024…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): International development, Digital, Marketing - Communication, …
• Article # 317952
• Published on 11/03/24 at 17:30
©  D.R.
Web3: agreement between Sportian & StadioPlus to develop new monetisation strategies

Sportian, a joint venture between LALIGA and digital transition consultancy Globant, and StadioPlus, a company specialised in gaming and Web3, have entered into a strategic partnership "to enrich both company's respective offerings and help sports organisations combine digital product creation…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 317934
• Published on 11/03/24 at 15:35