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©  Six Nations Rugby
Six Nations Rugby: partnership with Sage (software/tech) to implement "smart ball technology"

Sage, a UK-based software and technology company, has become an official partner of Six Nations Rugby and its competitions, announced the body based in Dublin (IRL), on 18/10/2022. The agreement includes the men's (Guinness Six Nations) and women's (TikTok Women's Six Nations) Six Nations…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 267858
• Published on 18/10/22 at 16:50

©  adidas
Ballon d'Or 2022: adidas, Karim Benzema's equipment supplier, celebrate with a special shirt & boots

adidas has activated its partnership with French international Karim Benzema (Real Madrid CF), winner of the 2022 Ballon d'Or, and is launching several actions, including a dedicated shirt, to celebrate his award, announced the German equipment manufacturer on 18/10/2022. Karim Benzema was…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Merchandising - Licensing
• Article # 267848
• Published on 18/10/22 at 15:20

©  D.R.
Serie A TIM: Groupama extends as a premium partner of SS Lazio for the 2022-23 season

Groupama Assicurazioni, the Italian subsidiary (800 branches) of the French insurance and banking group Groupama, has extended its role as a premium partner (3rd level) of SS Lazio (Serie A TIM) for the 2022-23 season, announced the club on 14/10/2022. As part of the new agreement, the Italian…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 267749
• Published on 17/10/22 at 17:55

©  Borussia Dortmund
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 267630
• Published on 17/10/22 at 11:40

©  Real Madrid CF
Real Madrid CF: Emirates extends as main shirt sponsor (2022-2026) for €70m/season

Emirates, a UAE airline, has extended its role as main shirt sponsor of Real Madrid CF (LaLiga Santander) for four additional seasons (2022-2026), announced the club on 14/10/2022. The annual fee for the new agreement is estimated at €70m, plus €7m in variables depending on the club's results…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 267586
• Published on 14/10/22 at 18:10

©  News Tank
Weekly News Extra (10-14/10/2022)

• Google is reportedly in talks to acquire the naming rights to Tottenham Hotspur Stadium (London, ENG), according to specialised media reports on 10/10/2022. • UEFA has launched a call for tenders for the broadcasting rights to the Champions League, Europa League and Europa Conference League in…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 267519
• Published on 14/10/22 at 17:00

©  Riot Games
esports: Mastercard extends as a global partner of Riot Games' League of Legends circuit

Mastercard, a US payment solutions company, has extended its role as a global partner of the League of Legends video game esports circuit "for several years," announced its creator, Riot Games, on 12/10/2022. The announcement was made official at the "Priceless Table" event, a "VIP experience…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, esport - gaming
• Article # 267528
• Published on 14/10/22 at 16:20

©  Olympique de Marseille
Ligue 1 Uber Eats: STATSports (data), official partner of Olympique de Marseille from 2022-23

STATSports, an Irish company specialised in sports performance tracking and analysis, has become an official partner (third level) the "official GPS performance tracker" of Olympique de Marseille (Ligue 1 Uber Eats), from the 2022-23 season, announced the club on 14/10/2022. "This partnership…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 267529
• Published on 14/10/22 at 15:30

©  FC Barcelona
FC Barcelona: Spotify to display the logo of rapper Drake on shirts for the match versus Real Madrid

On the occasion of the Clásico between Real Madrid CF and FC Barcelona (Matchday 9 of the 2022-23 LaLiga Santander season, Sunday 16/10/2022), Spotify will activate its partnership with the Catalan club (of which it is the main shirt sponsor) and will display the logo of Canadian rapper Drake on…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 267497
• Published on 14/10/22 at 12:30

©  DFB
Germany/DFB: Continental (tyres), official partner of the men's national teams (2023-2026)

The German tyre brand Continental has become an official partner (second level) of the Deutscher Fussball Bund (DFB) for four years from 01/01/2023, announced the German Football Association on 13/10/2022. The agreement covers the men's national team and the U21 team. Continental will benefit…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 267369
• Published on 13/10/22 at 15:30

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