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©  LaLiga
LaLiga: Banco Santander will not extend as title sponsor of the 1st and 2nd divisions beyond 2022-23

Spanish banking group Banco Santander will not extend as title sponsor of LaLiga men's championships (LaLiga Santander/LaLiga SmartBank) beyond the 2022-23 season, announced the Spanish League on 11/07/2022. "LaLiga will announce new developments regarding the competition's naming rights from the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 258322
• Published on 12/07/22 at 11:40
©  Club Atlético de Madrid
LaLiga Santander: WhaleFin (crypto), main shirt sponsor of Club Atlético de Madrid (2022-2027)

WhaleFin, a cryptocurrency trading platform owned by Amber Group (SGP), has become the main shirt sponsor of Club Atlético de Madrid (LaLiga Santander) for five seasons (2022-2027), announced the club on 11/07/2022. The deal is valued at €42m per season, nearly triple the amount paid in 2021-22…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 258281
• Published on 12/07/22 at 09:40
©  FIGC
Italy: world champions on 11/07/1982, European champions on 11/07/2021, the Azzurri facing the void

Italian football, which will be the big absentee at the 2022 World Cup in Qatar - the second big miss in a row after the 2018 World Cup in Russia - is celebrating a victorious double anniversary on 11/07/2022. Italy won the third of its four World Cups (1934, 1938, 1982 and 2006) by beating…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 258258
• Published on 11/07/22 at 17:55
©  Paris 2024
France: naming validated for the Adidas Arena in Paris, esplanade to be named after Alice Milliat

The Paris City Council has validated (33 votes in favour, 17 against and 26 abstentions) the naming contract between the Société d'exploitation Palais Omnisport de Paris-Bercy (SAE POPB) and the German equipment manufacturer adidas, which will give its name to the Arena 2 built at Porte de la…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 258251
• Published on 11/07/22 at 17:35
©  UC Sampdoria
Serie A TIM: Banca Ifis (bank), renews as main shirt sponsor of UC Sampdoria for 2022-23

Banca Ifis, a Genoese bank, has renewed its partnership as main shirt sponsor of UC Sampdoria (Serie A TIM) for the 2022-23 season, announced the Italian club on 11/07/2022. The agreement covers Coppa Italia matches as well as Sampadoria's women's team, which play in the Serie A TIMvision…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 258211
• Published on 11/07/22 at 16:20
©  Manchester City FC
Premier League: OKX (crypto platform), training kit partner of Manchester City FC for 2022-23

The Seychelles-based cryptocurrency platform OKX has extended its partnership with Manchester City FC (Premier League) and become a training kit partner for the 2022-23 season, announced the club on 11/07/2022. The deal is estimated to be worth £20m (€23.7m), according to specialised media the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 258205
• Published on 11/07/22 at 14:45
©  News Tank
Weekly News Extra (04-07/07/2022)

• FC Porto (Liga Portugal Bwin) has announced a partnership with Upland, a platform that operates in the metaverse, in order to "bring new ways for fans to interact with the club." • The pay and free TV group Canal+ will broadcast the race of the same French Grand Prix on its DTT channel C8 on…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 258048
• Published on 08/07/22 at 17:45
©  Norwich City FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 258076
• Published on 08/07/22 at 17:00
©  Olympique de Marseille
Olympique de Marseille: Boulanger (distribution) renews as back shirt sponsor (2022-2026)

Boulanger, a French retailer specialised in leisure, multimedia and household appliances, has renewed its partnership with Olympique de Marseille (Ligue 1 Uber Eats) as a premium partner (second level) and back shirt sponsor for a further four seasons (2022-2026), announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 258071
• Published on 08/07/22 at 16:40
©  Hope United
United Kingdom: EE (telecoms) launches "Not Her Problem" an awareness campaign against online hate

EE has activated its partnerships with the UK football federations (England, Scotland, Northern Ireland and Wales) and has launched "Not Her Problem," an awareness campaign to tackle online hate and abuse ahead of the Women's Euro 2022, announced the British telecommunications operator on…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 257888
• Published on 08/07/22 at 09:40