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©  EA Sports
Women's football: club teams to be included in EA Sports' "FIFA" video game for the first time

The US video game publisher EA Sports will include women's football club teams for the first time ever from the 2022-23 season in its upcoming FIFA 2023 game, announced the body on 20/07/2022. The game will be released on 30/09/2022. Women's football clubs from the of the Barclays Women's Super…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners, …
• Article # 259257
• Published on 21/07/22 at 10:20
©  Bologna FC 1909
Bologna FC 1909: Lavoropiù (recruitment agency) succeeds Scala as sleeve sponsor for 2022-23

Lavoropiù, an Italian recruitment agency, has extended its partnership with Bologna FC 1909 (Serie A TIM) and become a sleeve sponsor for the 2022-23 season, announced the club on 19/07/2022. In addition to displaying its logo on the left sleeve of the Italian club's shirts, Lavoropiù will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 259165
• Published on 20/07/22 at 16:30
©  ESL Gaming
esports: Spotify (streaming), audio partner of ESL Gaming for the German-speaking market

Spotify, a Swedish audio streaming subscription service, has partnered with ESL Gaming to provide "music experiences and exclusive podcasts" for all of its German-language esports competitions, announced the organisation owned since 2022 by Saudi sovereign wealth fund the Public Investment Fund…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Media, esport - gaming
• Article # 259153
• Published on 20/07/22 at 15:30
©  EA Sports
Video games: Kylian Mbappé (PSG) to feature on the cover of "FIFA" (EA Sports) for the 3rd time

Kylian Mbappé, a French player playing for Paris Saint-Germain (Ligue 1 Uber Eats), will appear on the cover of the FIFA 23 video game, announced the American publisher EA Sports on 19/07/2022. "Paris Saint-Germain striker and global football icon Kylian Mbappé graces the cover for the third…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 259137
• Published on 20/07/22 at 14:40
©  FFF
Women's Euro 2022: Uber Eats launches "Remember their names" a campaign highlighting the French team

Uber Eats has activated its partnership with the French Football Federation and launched its "Remember their names" campaign for the Women's Euro 2022 (held in England from 06 to 31/07/2022), announced the meal delivery service on 18/07/2022. This communication campaign was created by the agency…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Authorities, …
• Article # 259054
• Published on 20/07/22 at 11:00
©  Atlético de Madrid
Atlético de Madrid: Civitas (real estate) succeeds Wanda as title sponsor of the Metropolitano

The Spanish real estate group Civitas has acquired the naming rights to the Estadio Metropolitano (Madrid, ESP), which will take on the name "Civitas Metropolitano" for ten years (2022-2032), announced Club Atlético de Madrid (LaLiga Santander), who have been playing at the stadium since the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 259073
• Published on 20/07/22 at 09:40
©  Borussia Dortmund
Borussia Dortmund: GLS (logistics) succeeds Opel as sleeve sponsor from 2022-23

GLS Germany, the national subsidiary of the Dutch parcel delivery service, has extended its partnership with Borussia Dortmund (Bundesliga) and become its sleeve sponsor for all competitions from 2022-23, announced the club on 18/07/2022. The new agreement covers all Borussia Dortmund teams…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 259029
• Published on 19/07/22 at 16:35
©  Paris Saint-Germain
France: sponsorship revenue from football clubs up 129% between 2012 and 2022 (Nielsen)

French professional football clubs in Ligue 1 Uber Eats and Ligue 2 BKT, will post cumulative sponsorship revenues of €510m in 2022, an increase of 129% in ten years (€222m in 2012), according to a study on the evolution of sports sponsorship over the past 10 years in France, published by the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 258962
• Published on 19/07/22 at 14:55
©  UEFA
UEFA: Oppo (smartphones), first Chinese brand to partner with the Champions League (2022-2024)

Chinese smartphone manufacturer Oppo has become a "global partner" of the Champions League for two seasons (2022-2024), announced UEFA on 18/07/2022. The agreement also includes sponsorship rights for the Super Cup, the Futsal Champions League finals and the Youth League finals (U19 Champions…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 258859
• Published on 18/07/22 at 16:30
©  FC Schalke 04
FC Schalke 04: MeinAuto.de (vehicle e-commerce), main shirt sponsor for 2022-2025

MeinAuto.de, a German online car sales platform, has become the main shirt sponsor of FC Schalke 04 for three seasons (2022-2025), announced the club, which has been promoted to the Bundesliga for the 2022-23 season, on 13/07/2022. This is the first sports sponsorship deal for the German…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 258860
• Published on 18/07/22 at 15:20