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Formula 1: Porsche to buy 50% of Red Bull Technology in order to return to F1 in 2026

Porsche, a brand belonging to the German car manufacturer Volkswagen, plans to acquire a 50% stake in Red Bull Technology, the branch of the Austrian group responsible for designing the single-seaters for the Oracle Red Bull Racing team, according to documents published by the Moroccan Competition…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Finance, Investment - Shareholding, Marketing - Communication
• Article # 260222
• Published on 01/08/22 at 12:30

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 260228
• Published on 01/08/22 at 11:40

Ligue 1 Uber Eats: Triangle Intérim (HR) extends as a shoulder sponsor of AS Monaco (2022-2024)

Triangle Interim, a French company specialised in human resources, has extended as a premium partner and shoulder sponsor of AS Monaco FC (Ligue 1 Uber Eats) for two additional seasons (2022-2024), announced the club on 29/07/2022. Triangle Intérim will continue to benefit from the status of…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 260230
• Published on 01/08/22 at 11:00

Ligue 1 Uber Eats: ZEBet (sports betting), shorts sponsor of FC Nantes for 3 seasons (2022-2025)

ZEbet, a sports betting platform owned by the Maltese group ZEturf, has become an official partner and shorts sponsor of FC Nantes (Ligue 1 Uber Eats) for three seasons (2022-2025), announced the club on 28/07/2022. The sports betting operator has the status of official partner, the second…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 260182
• Published on 01/08/22 at 09:40

Weekly News Extra (25-29/07/2022)

• Puma has posted a record turnover of €2bn for the second quarter of 2022 (from 01/04 to 30/06/2022) as well as half-year sales of €3.9bn. • RAI, an Italian public broadcasting group, has acquired the free-to-air broadcasting rights to the Serie C for the 2022-2025 cycle. • FC Barcelona…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 260212
• Published on 29/07/22 at 17:25

Ligue 2 BKT 2022-23: adidas and Kappa equip half of the clubs (10 brands represented in total)

With five clubs each under contract, adidas (Paris FC, Rodez Aveyron Football, FC Annecy, SC Bastia and FC Girondins de Bordeaux) and Kappa (Chamois Niortais FC, SM Caen, Quevilly Rouen Métropole, FC Annecy and FC Metz) are the most represented equipment suppliers among the 20 clubs that make up…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 260183
• Published on 29/07/22 at 14:40

Italy: Esselunga (supermarkets), 1^st national sponsor of the Milan-Cortina 2026 Winter Olympic Games

Esselunga, an Italian supermarket chain, has become the first official partner in the national sponsorship programme for the Milan-Cortina 2026 Olympic and Paralympic Winter Games, announced the Italian Organising Committee on 26/07/2022. The Milan-Cortina Olympic Games will be held from 06 to…

Domain(s): Sponsors & Partners
• Category(ies): Finance, Marketing - Communication
• Article # 260141
• Published on 29/07/22 at 11:40

Premier League: Gtech (home appliances) obtains naming rights to Brentford FC's stadium (2022-2032)

Gtech, a brand belonging to the British household appliance manufacturer Grey Technology, has become a partner of Brentford FC (Premier League) and obtained the naming rights to the Brentford Community Stadium (17,250 capacity) for ten years (2022-2032), announced the club on 28/07/2022. The…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 260110
• Published on 29/07/22 at 09:40

Premier League: DeWalt (tools), sleeve sponsor of AFC Bournemouth for the 2022-23 season

DeWalt, a brand owned by the American tools and hardware manufacturer Stanley Black & Decker, has become the sleeve sponsor of AFC Bournemouth (promoted to the Premier League) for the 2022-23 season, announced the club on 27/07/2022. The agreement covers the men's team. "The announcement…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 260087
• Published on 28/07/22 at 17:50

Bundesliga: Workday (cloud), premium partner of Borussia Dortmund for two seasons (2022-2024)

Workday, an American company specialised in cloud computing solutions for human resources and finance, has become a premium partner of Borussia Dortmund (Bundesliga) for two seasons (2022-2024), announced the club on 27/07/2022. Workday has the status of premium partner, the third level in the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 260035
• Published on 28/07/22 at 14:00