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©  MCFC
Premier League: Gatorade (sports drinks) renews as a partner of Manchester City FC until 2025

Gatorade, a sports drinks brand belonging to the US multinational food, snack, and beverage corporation PepsiCo, has renewed as an official partner of Manchester City FC (Premier League) for two seasons (2021-2023), announced the club on 01/08/2022. The American brand has been Manchester City's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 260468
• Published on 03/08/22 at 11:00
©  AC Milan
Serie A TIM: M88 Mansion (sports betting), regional partner of AC Milan in Asia from 2022-23

M88 (Mansion Group), an Asian online sports betting and gambling operator, has become a regional partner (sixth level) of AC Milan (Serie A TIM) in Asia, from 2022-23, announced the club on 01/08/2022. "As part of the partnership, M88 Mansion will officially launch the AC Milan Studio, a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 260428
• Published on 02/08/22 at 17:35
©  FOM
Formula 1: Twitter, Facebook and Instagram accounts of the drivers and teams (August 2022)

Please find in the infographics below the Facebook (number of likes) and Twitter and Instagram (number of followers) communities of the 20 drivers and the 10 teams of the 2022 Formula 1 World Championship. The Facebook statements are based on the number of followers, and no longer on the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 260409
• Published on 02/08/22 at 16:20
©  LaLiga
LaLiga: EA Sports to become title sponsor of the Spanish leagues from 2023-24 & €30m/year

EA Sports, a video game publisher belonging to the Electronic Arts group, has acquired, from LaLiga, the naming rights to the Spanish leagues "from the 2023-24 season" as part of a "multi-year partnership," announced LaLiga on 02/08/2022. The deal includes the naming rights for the top two…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners, …
• Article # 260423
• Published on 02/08/22 at 15:30
©  AS Saint-Etienne
AS Saint-Étienne: Aésio (health insurance) extends as a sponsor of all teams until 2023-24

Aésio Mutuelle, a French group specialised in personal health insurance, has extended its partnership with AS Saint-Étienne (Ligue 2 BKT) for two seasons (2022-2024), announced the club on 29/07/2022. The insurance group will continue to appear on the shorts of the men's team, and as the main…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 260359
• Published on 02/08/22 at 14:00
©  FC Girondins de Bordeaux
FC Girondins de Bordeaux: Groupe Vigier & Mat in Bat (construction), shirt sponsors in 2022-23

Groupe Vigier, a French company specialised in construction, and Mat in Bat, a French distributor of building materials, have become premium partners (second level) and shirt sponsors of FC Girondins de Bordeaux (Ligue 2 BKT), announced the club on 30/07/2022. Groupe Vigier will be displayed on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 260341
• Published on 02/08/22 at 11:00
©  RB Leipzig
Bundesliga: AOC (real estate), sleeve sponsor of RB Leipzig for 2022-2024, partner until 2025

AOC Die Stadtentwickler, a German real estate developer, has become an exclusive partner (first level) of RB Leipzig's men's team (Bundesliga) and an official partner (second level tier) of the women's team (2. Frauen-Bundesliga) for three seasons (2022-2025) on 29/07/2022. "In the first two years…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 260345
• Published on 01/08/22 at 17:50
©  D.R.
Tour de France Femmes: "Desire to support & develop women's cycling" (A. Lanaya, UCI/J. Goupil, ASO)

"We have to be aware of the economic fragility of the women's circuit. A major player like ASO must be able to benefit from sufficient economic returns to organise such a race. It is important for us, we are not here to make them lose money! But ASO quickly understood our desire to develop women's…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 260291
• Published on 01/08/22 at 16:20
©  Photo AS Monaco
AS Monaco FC: eToro (trading) succeeds Fedcom as main shirt sponsor for European Cup matches

eToro, a digital trading platform founded in Tel Aviv (ISR), has extended its partnership with AS Monaco FC (Ligue 1 Uber Eats) to become its main shirt sponsor for European Cup matches from 2022-23, announced the club on 01/08/2022. The agreement was negotiated by marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 260304
• Published on 01/08/22 at 15:30
©  Binance
Serie A TIM: SS Lazio and Binance (crypto) market season tickets and match tickets as NFTs

SS Lazio (Serie A TIM) and its main sponsor Binance (crypto-assets) have launched a blockchain-based ticketing solution and are offering match tickets and season tickets as NFTs for the 2022-23 season, announced the club on 29/07/2022. The Hong Kong-based platform, which specialises in…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Digital, …
• Article # 260276
• Published on 01/08/22 at 14:00