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©  Manchester City FC
Premier League: Unilumin Sports (LED solutions, CHN) renews as global partner of Manchester City FC

Unilumin Sports, a Chinese manufacturer of LED devices, has renewed as a global partner (first level) of Manchester City FC (Premier League) from the 2022-23 season, announced the club on 20/09/2022. Unilumin became a regional partner (second level) of the Mancunian club from 2020-21 on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 264702
• Published on 21/09/22 at 15:30
©  Milan Cortina 2026
Italy: Deloitte Italia (consulting), third domestic sponsor of the Milano Cortina 2026 Winter Games

Deloitte Italia, the national office of the British audit and consulting firm, has become the third official partner in the domestic sponsorship programme for the Milan-Cortina 2026 Olympic and Paralympic Winter Games, announced the Italian Organising Committee on 20/09/2022. The Milan-Cortina…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 264705
• Published on 21/09/22 at 14:40
©  UEFA
UEFA: Fanatics (USA) extends partnership to national team competitions until 2028

Fanatics, a US-based manufacturer and distributor of licensed sports products, has extended its partnership with UEFA until 2028, announced the body on 20/09/2022. The new agreement covers all UEFA men's and women's national team competitions. Fanatics had become the official merchandising…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 264650
• Published on 21/09/22 at 11:00
©  D.R.
Think Football 2022: Uber Eats, UNECATEF, UNFP and Volkswagen among the speakers on 04/10/2022

Jean-Manuel Caparros (Volkswagen Group France), Raymond Domenech (UNECATEF), Arnaud Gouénard (Uber Eats France), Sylvain Kastendeuch (UNFP), Eugénie Le Sommer (UNFP / Olympique Lyonnais), Philippe Piat, Fabien Safanjon and David Terrier (UNFP) are among the speakers who will participate in the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 264342
• Published on 20/09/22 at 11:40
©  TikTok
Marketing/Communication: Webedia launches "Noisy Room", an integrated agency dedicated to TikTok

Webedia, a French group specialised in online leisure and entertainment, has announced the launch of its new integrated agency, Noisy Room, which aims to "assist clients and their media agencies in setting up campaigns on TikTok," on 19/09/2022. "Working closely with the TikTok teams, Noisy…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Agencies, Marketing - Communication, …
• Article # 264358
• Published on 20/09/22 at 09:40
©  Getafe CF
LaLiga Santander: Wolf777 (sports betting), regional partner of Getafe CF in Asia for 2022-23

Wolf777, a Curacao-based sports betting and online casino platform, has become a regional partner (fourth level) of Getafe CF (LaLiga Santander) in Asia for the 2022-23 season, announced the club on 16/09/2022. "This partnership will help to reinforce the club's position internationally in an…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 264354
• Published on 19/09/22 at 16:20
©  DFB
Germany: Hörmann (doors), official partner of the DFB for 4 seasons (2022-2026)

Hörmann, a German door and gate manufacturer, has extended its partnership with the Deutscher Fussball Bund to become an official partner for four seasons "until summer 2026," announced the Association on 16/09/2022. The partnership covers the men's national team. The agreement gives the German…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 264343
• Published on 19/09/22 at 12:30
©  News Tank
Weekly News Extra (12-16/09/2022)

• US investment fund Silver Lake is acquiring an additional 4.1% stake in City Football Group from China Media Capital, bringing its total holding to 14.5%, according to several specialist media • Amazon is preparing a six-part documentary about the German football team during the 2022 World Cup…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 264245
• Published on 16/09/22 at 18:10
©  RC Lens
RC Lens: Aushopping Noyelles (shopping centre) renews as a sleeve sponsor (2022-2024)

Aushopping Noyelles (Pas-de-Calais, 14km from Lens, FRA), a shopping centre owned by real estate developer Ceetrus, has renewed its partnership with RC Lens (Ligue 1 Uber Eats) as an official partner (second level) and sleeve sponsor for two seasons (2022-2024), announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 264229
• Published on 16/09/22 at 16:50
©   Endeavor
IMG: Robbie Henchman promoted to president, global partnerships (IMG Events, IMG Media, On Location)

Robbie Henchman has been promoted to president of global partnerships for IMG Events, IMG Media and On Location (hospitality), announced the US-based sports and entertainment company and owner of Endeavor's three entities, on 15/09/2022. He will report to Paul Caine, president of IMG Events and On…
Domain(s): Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Media, Sponsors - Partners
• Article # 264237
• Published on 16/09/22 at 16:20