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©   D.R.
Formula 1: Max Verstappen (Red Bull Racing) and Viaplay extend their partnership

Dutchman Max Verstappen (Red Bull Racing), 2021 Formula 1 world champion driver, has extended his partnership with Viaplay as part of their multi-year agreement, announced the Swedish media group on 29/09/2022. "The Viaplay logo to appear on Verstappen's race helmet from October's Singapore…
Domain(s): Sponsors & Partners, Media
• Category(ies): Digital, Marketing - Communication, Media
• Article # 265674
• Published on 29/09/22 at 16:20
©  Volkswagen France
Think Football 2022: "Football, a platform for sustainable mobility" (J-M. Caparros, Volkswagen FRA)

"We have made football our communication platform for sustainable mobility. It is by proposing concrete actions (a fleet of electrified vehicles for the FFF, installation of charging stations at amateur clubs) that we can be inspiring and a leader in terms of electromobility. But we must not…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Activation, …
• Article # 265695
• Published on 29/09/22 at 15:30
©  D.R.
Germany: Interwetten (sports betting), partner of the men's national team (2023-2026)

Interwetten, a Maltese sports betting and gambling operator, has become the "official sports betting provider" of the Deutscher Fussball Bund (DFB) for four years from 01/01/2023, announced German Football Association on 26/09/2022. The agreement covers "the advertising rights for the men's…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 265665
• Published on 29/09/22 at 11:40
©  Mercedes-AMG Petronas F1 Team
Formula 1: Petronas (oil and petrol) extends as title sponsor of Mercedes-AMG Petronas F1 Team

Petronas, a Malaysian oil and petrol company, has extended its title sponsorship and technical partnership with Mercedes-AMG Petronas F1 Team from 2026, announced the Formula One team on 28/09/2022. The two parties have been linked since 2010. The current agreement (2017-2025) is estimated to be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 265662
• Published on 29/09/22 at 11:10
©  hummel
CSR: hummel enters into a 2-year partnership with Amnesty International (NGO) to support its work

Danish sportswear manufacturer hummel has entered into a two-year partnership with human rights organisation Amnesty International Denmark, announced the two parties on 27/09/2022. The agreement "will see the two brands join forces in various projects with the ultimate goal of raising funds for…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 265481
• Published on 28/09/22 at 17:00
©  Hisense
Think Football 2022: "The World Cup has the capacity to generate peak sales" (D. Neymarc, Hisense)

"Hisense is all about the values of sport. It is these values that we are seeking to highlight in our partnership with the 2022 World Cup. There is obviously a business dimension to it: football, and the World Cup in particular, have the capacity to generate peak sales. So we want to benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 265454
• Published on 28/09/22 at 15:30
©  NTF / NTS
Think Football 2022: "How can we sustainably boost women's football" (15:25 CET, 04/10/2022)

"How can we sustainably boost women's football?" is one of the questions that will be asked at Think Football 2022, the afternoon of which, will focus on the development of French football in the auditorium of the headquarters of the French Football Federation (FFF), in Paris (FRA), on Tuesday…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 265315
• Published on 28/09/22 at 11:40
©  SARU
Rugby/South Africa: Nike to become Springboks' equipment supplier again replacing Asics from 2023

Nike will once again become the official equipment supplier of the South African national rugby teams from 2023 until 2028, announced the SA Rugby (South African Rugby Union) on 25/09/2022. This six-year agreement will cover the 2023 World Cup in France and the 2027 World Cup in…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 265316
• Published on 28/09/22 at 10:20
©  AS Roma
Serie A TIM: StarCasinò Sport (sports news platform), premium partner of AS Roma from 2022-23

StarCasinò Sport, a sports news platform belonging to the online gaming brand StarCasinò (Betsson AB, SWE), has become a premium partner (second level) of AS Roma (Serie A TIM) from 2022-23, announced the club on 23/09/2022.  As part of the agreement, StarCasino will be the official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 265362
• Published on 27/09/22 at 17:50
©  AC Milan
Serie A TIM: MonkeyLeague (NFTs/gaming), official partner of AC Milan from 2022-23

MonkeyLeague, a Web3 and NFT-based football management game published by UnCaged Studios (ISR), has become an official partner (third level) of AC Milan (Serie A TIM) from the 2022-23 season, announced the club on 23/09/2022. "MonkeyLeague is a strategy-based football game, in which users build…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 265332
• Published on 27/09/22 at 12:30