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©  Seb Lascoux
Think Football 2022: "Volkswagen will activate the World Cup in France not in Qatar" (J-M. Caparros)

"We are a historical partner of the FFF with a clear positioning: to be behind the French teams. As far as the boycott of the 2022 World Cup is concerned, we have seen the effects of the announcement with decisions by certain town halls not to install fan zones. Volkswagen will support the French…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Activation, …
• Article # 266358
• Published on 05/10/22 at 17:35
©  MMO
Tennis: Mutua Madrileña (insurance), title sponsor of the Madrid Masters 1000 until 2027

Mutua Madrileña, a Spanish insurance company, has extended its title sponsorship of the Mutua Madrid Open, an ATP Masters 1000 and WTA 1000 tournament held at the Caja Mágica de Madrid (ESP), for an additional season (2023-2027), announced Madrid Trophy Promotion, the tournament's organising…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 266328
• Published on 05/10/22 at 12:30
©  NTF
News Tank Football: talks and interviews published in August & September 2022

"A club remains an SME (small and medium-sized enterprise), even if it is media-oriented. This means that decision making must be fast and agile and that each individual within it can have an important impact. From an organisational point of view, I prefer organisations that limit the number of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Game - pitch, …
• Article # 266128
• Published on 05/10/22 at 10:20
©  Paris Saint-Germain
Paris Saint-Germain: management of the club's European stores entrusted to Lids (USA, distribution)

Paris Saint-Germain (Ligue 1 Uber Eats) has extended its partnership with American sporting goods retailer Lids and will entrust the company "to oversee operations for the club's European locations to create a unique and consistent retail experience in Europe and North America for sports fans and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 266098
• Published on 04/10/22 at 14:00
©  News Tank
Weekly News Extra (26-30/09/2022)

• The Lega Serie A and UEFA have announced the launch of a collaboration based on "a shared vision of sustainable football that can launch, inspire and accelerate collective action in respect of human and environmental rights." • Minecraft (Mojang/Microsoft) players will soon be able to dress…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 265907
• Published on 30/09/22 at 18:30
©  Riot Games
esports/Worlds 2022: six different equipment manufacturers supply 13 of the 24 participating teams

13 of the 24 teams competing in the 2022 League of Legends World Championships (Worlds 2022), hosted by Riot Games from 29/09 to 05/11/2022, have an equipment supplier, as of 30/09/2022. Of the 12 teams that have already qualified for the main draw (out of 16 in total), nine have an equipment…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, esport - gaming
• Article # 265826
• Published on 30/09/22 at 16:50
©  Arsenal FC
Premier League: adidas extends as equipment supplier of Arsenal FC for 5 seasons (2025-2030)

adidas has extended as the equipment supplier of Arsenal FC (Premier League) for an additional five seasons (2025-2030), announced the London club on 30/09/2022. This partnership covers all Arsenal teams (men, women and youth). The value of the partnership renewal has not been disclosed. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 265875
• Published on 30/09/22 at 16:00
©  ITF
Tennis: Gainbridge (insurance) succeeds BNP Paribas as title sponsor of the Billie Jean King Cup

Gainbridge Insurance Agency, an American company owned by Group1001 (financial services) that offers online insurance, will become the title sponsor of the Billie Jean King Cup from 2022 for six seasons (2022-2027), announced the International Tennis Federation, which organises the international…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 265753
• Published on 30/09/22 at 12:30
©  Eintracht Frankfurt
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 265782
• Published on 30/09/22 at 11:00
©  D.R.
Premier League: Coca-Cola (beverages), official partner of Liverpool & Tottenham from 2022-23

The Coca-Cola Company, the American beverage company, has become an official partner of Liverpool FC (third level) and Tottenham Hotspur FC (second level), announced the two Premier League clubs, on 29/09/2022. As part of the agreements, the American company will offer fans of each club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 265739
• Published on 29/09/22 at 17:35