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©  VfB Stuttgart
Bundesliga: LBBW to take over from Winamax as main shirt sponsor of VfB Stuttgart from 2025

German bank LBBW (Landesbank Baden-Württemberg) will become the main shirt sponsor of VfB Stuttgart (Bundesliga) from 2025-26 for three seasons (2025-2028), the club announced on 06/09/2024. "Both parties have agreed not to disclose the financial details of the partnership," said the club. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 336592
• Published on 06/09/24 at 10:00
©  D.R.
Saudi Pro League: a partnership with TikTok to "elevate the digital fan experience" in 2024-25

The social network TikTok, owned by the Chinese group ByteDance, has become a "digital partner" of the Saudi Pro League for the 2024-25 season in order to "elevate the digital fan experience" of the Roshn Saudi League, announced the Saudi league on 05/09/2024. "In this official partnership…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Digital, …
• Article # 336577
• Published on 06/09/24 at 08:40
©  D.R.
NFL: Bitpanda (trading) partnership to be activated at Bayern Munich's Allianz Arena on 10/11/2024

Bitpanda, an Austrian cryptocurrency trading platform, has become a "strategic partner" of the National Football League in Germany in 2024, announced the two parties on 05/09/2024. "This strategic partnership aims to offer NFL fans and investors unique synergies, putting Bitpanda's technology…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Activation, …
• Article # 336565
• Published on 05/09/24 at 16:00
©  D.R.
Ligue 1 McDonald's: Pernod Ricard abandons partnership with Paris Saint-Germain after backlash

"In the face of the strong emotion aroused, Pernod Ricard today announces that it is abandoning its global partnership with Paris Saint-Germain (Ligue 1 McDonald's) to promote its whisky and champagne brands internationally," announced the French spirits producer on 05/09/2024. Pernod Ricard…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 336525
• Published on 05/09/24 at 13:50
©  Banco Santander
Formula 1: Banco Santander (bank) official partner of Formula One Group from 2025

Banco Santander, a Spanish banking group, has become an official partner of Formula One Group from the 2025 season as part of a multi-year agreement, announced the two parties on 04/09/2024. "The bank's logos will feature on trackside signage at a number of Grand Prix across the season taking…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Rights Acquisitions, …
• Article # 336482
• Published on 05/09/24 at 11:30
©  Chelsea FC
Premier League: Betway (sports betting) becomes Chelsea FC's "long-term" European betting partner

Betway, a sports betting operator based in Guernsey and Malta, has become the "European betting partner" of Chelsea FC (Premier League) as part of a "long-term" agreement from the 2024-25 season, announced the club on 04/09/2024. Under the terms of the partnership, the bookmaker will occupy the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 336462
• Published on 05/09/24 at 10:40
©  D.R.
Ligue 1: Pernod Ricard "regrets the fuss" surrounding announcement of its partnership with Paris SG

Pernod Ricard, a French spirits producer, has said it "regrets the fuss" and "lack of understanding" caused by the announcement of its partnership with Paris Saint-Germain (Ligue 1 McDonald's ) on 02/09, a group spokesperson told France Bleu Provence on 03/09/2024. Fans in Marseille have…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Rights Acquisitions, …
• Article # 336371
• Published on 04/09/24 at 14:30
©  Bayer 04 Leverkusen
Bundesliga: eToro (trading, ISR) premium partner of Bayer Leverkusen for 2 seasons (2024-2026)

eToro, a digital trading platform founded in Tel Aviv (ISR), has become a premium partner (2nd level) of Bayer 04 Leverkusen (Bundesliga) for two seasons, over the 2024-2026 cycle, announced the club on 02/09/2024. As part of the agreement, eToro has also become the club's official trading…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 336322
• Published on 04/09/24 at 10:40
©  Olympique de Marseille
Olympique de Marseille: Holy (energy drinks) renews as an official partner for 2024-25

German energy drink brand Holy, official partner of Olympique de Marseille (Ligue 1 McDonald's) since the 2023-24 season, has renewed as a partner for 2024-25, announced the club on 03/09/2024. Holy therefore continues to benefit from the third level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 336252
• Published on 03/09/24 at 16:05
©  Scuderia Ferrari
Formula 1: UniCredit (ITA) to replace Banco Santander at Scuderia Ferrari from 2025

Italian bank UniCredit is to become an official partner of Scuderia Ferrari HP from 01/01/2025 as part of a multi-year partnership, announced the Formula 1 team on 02/09/2024. The group based in Milan (Lombardy), which also has partnerships with the ITF (tennis) and the America's Cup (sailing)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Rights Acquisitions, …
• Article # 336155
• Published on 03/09/24 at 13:00