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©  D.R.
Rugby: Fanatics named retail & merchandising partner of New Zealand Rugby for 2024-2029

Fanatics, a licensed manufacturer and distributor of sports products, is to become New Zealand Rugby's "omnichannel retail and merchandising partner" from 2024 until the conclusion of the 2029 Women's World Cup in Australia, announced the two parties on 02/07/2024. Under the terms of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Merchandising - Licensing, Sponsors - Partners
• Article # 330874
• Published on 04/07/24 at 08:40
©  OGC Nice
Ligue 1 McDonald's: Cala 1789 (clothing) official tailor of OGC Nice (2024-2026)

Nice-based ready-to-wear brand Cala 1789 has become the official tailor of OGC Nice (Ligue 1 McDonald's) for two seasons, i.e. the 2024-2026 cycle, announced the club on 03/07/2024. The brand has the status of official supplier, i.e. the fifth level in the Nice club's sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 330855
• Published on 03/07/24 at 16:35
©  AS Saint-Étienne
AS Saint-Étienne: Kelyps Interim (HR) extends as main shirt sponsor for 2024-25

French temporary employment agency Kelyps Intérim has extended as the main shirt sponsor of AS Saint-Étienne (Ligue 1 McDonald's) for the 2024-25 season, announced the club on 02/07/2024. The brand will also appear on the back of the women's team kit (Arkema Première Ligue) during the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 330775
• Published on 03/07/24 at 11:30
©  AS Monaco FC
AS Monaco FC: APM Monaco (jewellery) extends as main shirt sponsor (2024-2026)

APM Monaco, a Monegasque jewellery brand based in Hong Kong, has extended as the main shirt sponsor of AS Monaco FC (Ligue 1 McDonald's) for an additional two seasons, i.e. the 2024-2026 cycle, announced the club on 02/07/2024. APM Monaco has the status of major partner, the highest level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 330715
• Published on 03/07/24 at 10:40
©  LFP
LFP: the French men's first division to be called "Ligue 1 McDonald's" over the 2024-2027 cycle

"Ligue 1 McDonald's" is the new name of the French men's first division on the Ligue de Football Professionnel's official website and social media channels since 02/07/2024. This change is part of the agreement signed between the LFP and the French subsidiary of the American fast-food chain…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 330700
• Published on 02/07/24 at 18:00
©  RCD Espanyol
RCD Espanyol: stadium naming agreement with Stage Front (2023-2028) terminated for "non-payment"

RCD Espanyol "have initiated legal action against Stage Front for non-payment and breach of contract, and have terminated the naming rights agreement for the club's stadium," announced the club, which was promoted to the LALIGA EA Sports for the 2024-25 season on 01/07/2024. In March 2023, the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners, …
• Article # 330665
• Published on 02/07/24 at 16:00
©  FC Barcelona
LALIGA EA Sports: 1xBet (betting) extends as global partner of FC Barcelona until 2028-29

1xBet, a Cyprus-based sports betting operator, has extended as a global partner of FC Barcelona (LALIGA EA Sports) for an additional five seasons, i.e. over the 2024-2029 cycle, announced the club on 01/07/2024. The bookmaker, which has been a partner of the Catalan club since the 2019-20…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 330540
• Published on 02/07/24 at 11:00
©  FC Inter Milan
FC Inter Milan: Betsson Sport (entertainment) main shirt sponsor for 2024-2028 (€30m per year)

Betsson Sport, an online sports news platform owned by Swedish sports betting operator Betsson AB, has become the main shirt sponsor of FC Inter Milan (Serie A Enilive) for four seasons (2024-2028), announced the club on 01/07/2024. This is "the biggest shirt sponsorship deal in the club’s…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 330509
• Published on 01/07/24 at 18:00
©  Swile
Ligue 1: Swile (fintech) main shirt sponsor of Montpellier Hérault SC for three seasons (2024-2027)

Swile, a French startup specialised in employee benefits management solutions, has become the main shirt sponsor of Montpellier Hérault Sport Club (Ligue 1) for three seasons (2024-2027), announced the club on 01/07/2024. As well as appearing on the front of the club's kit, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 330460
• Published on 01/07/24 at 15:00
©  D.R.
Ligue 1: Accor (hotels, FRA) extends as official partner of Toulouse FC for the 2024-25 season

The French hotel group Accor has extended as an official partner of Toulouse FC (Ligue 1) for the 2024-25 season, announced the club on 28/06/2024. Via its lifestyle programme ALL (Accor Live Limitless), the group has been present at the second level of the club's sponsorship hierarchy since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 330332
• Published on 01/07/24 at 09:00