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©  Brighton & Hove Albion FC
Brighton & Hove Albion: Experience Kissimmee (travel authority) sleeve sponsor from 2024 to 2027

Experience Kissimmee, the official travel authority of Osceola County, Florida (USA), has become a sleeve sponsor (1st level) of Brighton & Hove Albion FC (Premier League) as part of a "three-year partnership" until 2026-27, announced the club on 11/06/2024. The deal will also cover the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 328104
• Published on 12/06/24 at 11:30
©  FB
Convention Foot Unis: "The club invests €500,000 a year in event marketing" (K. Houari, Toulouse FC)

"How can we improve the customer experience? Obviously, there's accessibility and access to the stadium. But when you organise a fan zone, you can't do just anything. It has to be branded in our colours, with quality games and so on. The club invests €500,000 a year in marketing linked to the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 328096
• Published on 12/06/24 at 10:40
©  Bayer 04 Leverkusen
Bayer 04 Leverkusen: Niedax (cable management systems) sleeve sponsor for 3 seasons (2024-2027)

German cable management systems company Niedax has extended its partnership with Bayer 04 Leverkusen (Bundesliga) and become a sleeve sponsor for the next three seasons, over the 2024-2027 cycle, announced the club on 10/06/2024. The company, which has been involved with the 2023-24 German…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 328025
• Published on 11/06/24 at 15:20
©  Premier League
Premier League: licensing agreement with Football Manager (video game) for four seasons (2024-2028)

The Premier League has signed a licensing agreement with the football club management simulation game Football Manager (SEGA Sammy) for four seasons, from 2024-2028, announced the body on 10/06/2024. As part of the partnership, "official logos, kits and player photos" of England's 20 top flight…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 327957
• Published on 11/06/24 at 11:30
©  CA Osasuna
CA Osasuna: Macron succeeds adidas as equipment supplier for six seasons (2024-2030)

The Italian brand Macron has become the equipment supplier of Club Atletico Osasuna (LALIGA EA Sports) for six seasons, i.e. over the 2024-2030 cycle, announced the club on 07/06/2024. The agreement also covers the club's women's and youth teams, and includes "exclusive rights for accessories,…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 327947
• Published on 11/06/24 at 10:40
©  Nike
Euro 2024: Nike, the most represented equipment supplier with 9/24 (37.5%) teams under contract

With nine national federations under contract, Nike is the most represented equipment supplier among the 24 teams taking part in Euro 2024 (played in Germany from 14/06 to 14/07/2024), ahead of adidas (6 teams) and Puma (4). Between them, these brands equip 19 of the 24 national teams taking…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 327930
• Published on 11/06/24 at 10:00
©  Babolat
Roland-Garros 2024: sponsors & tennis bodies celebrate Carlos Alcaraz's 3rd Grand Slam title

"Carlos, with his Babolat Pure Aero 98 in hand, becomes the youngest player in history to win a Grand Slam on all surfaces. The 30-year saga of success for Babolat racquets continues: it's the 39th singles victory for a Babolat racquet in a major tournament," said Babolat on 09/10/2024. The…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Social Networks, Sponsors - Partners
• Article # 327856
• Published on 10/06/24 at 15:50
©  D.R.
Weekly News Extra (03-07/06/2024)

• Brad Miller has been appointed chief operating officer at Newcastle United FC (Premier League). • Manchester City (Premier League) have opened a pop-up store in New York (USA) as part of the club's 2024 summer tour of the United States • Allianz France (insurance company), in partnership with…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 327666
• Published on 07/06/24 at 16:35
©  Borussia Dortmund
Bundesliga: Eurowings renews as Borussia Dortmund's official airline (2024-2026)

Eurowings, a low-cost airline and subsidiary of the German Lufthansa Group, has renewed its partnership with Borussia Dortmund (Bundesliga) as its premium partner and official airline for a further two seasons, until 2025-26, announced the club on 07/06/2024. The extended agreement also covers the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 327635
• Published on 07/06/24 at 15:00
©  Macron
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 327631
• Published on 07/06/24 at 14:20