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©  FC Barcelona
LALIGA EA Sports: 1xBet (betting) extends as global partner of FC Barcelona until 2028-29

1xBet, a Cyprus-based sports betting operator, has extended as a global partner of FC Barcelona (LALIGA EA Sports) for an additional five seasons, i.e. over the 2024-2029 cycle, announced the club on 01/07/2024. The bookmaker, which has been a partner of the Catalan club since the 2019-20…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 330540
• Published on 02/07/24 at 11:00
©  FC Inter Milan
FC Inter Milan: Betsson Sport (entertainment) main shirt sponsor for 2024-2028 (€30m per year)

Betsson Sport, an online sports news platform owned by Swedish sports betting operator Betsson AB, has become the main shirt sponsor of FC Inter Milan (Serie A Enilive) for four seasons (2024-2028), announced the club on 01/07/2024. This is "the biggest shirt sponsorship deal in the club’s…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 330509
• Published on 01/07/24 at 18:00
©  Swile
Ligue 1: Swile (fintech) main shirt sponsor of Montpellier Hérault SC for three seasons (2024-2027)

Swile, a French startup specialised in employee benefits management solutions, has become the main shirt sponsor of Montpellier Hérault Sport Club (Ligue 1) for three seasons (2024-2027), announced the club on 01/07/2024. As well as appearing on the front of the club's kit, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 330460
• Published on 01/07/24 at 15:00
©  D.R.
Ligue 1: Accor (hotels, FRA) extends as official partner of Toulouse FC for the 2024-25 season

The French hotel group Accor has extended as an official partner of Toulouse FC (Ligue 1) for the 2024-25 season, announced the club on 28/06/2024. Via its lifestyle programme ALL (Accor Live Limitless), the group has been present at the second level of the club's sponsorship hierarchy since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 330332
• Published on 01/07/24 at 09:00
©  D.R.
Weekly News Extra (24-28/06/2024)

• Liverpool FC (Premier League) is to use its Liver Bird emblem on social media, its official website and its app to from the 2024-25 season onwards. • The pay and free-TV group Fox has acquired the exclusive broadcasting rights, in the United States, to Women's Euro 2025 • The French champagne…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 330224
• Published on 28/06/24 at 18:00
©  Bremen
Bundesliga: Wohninvest goes bankrupt and terminates naming agreement for Werder Bremen's stadium

"The Wohninvest Weserstadion (42,100 capacity) will change its name after 30/06/2024 and will be referred to as Weserstadion again for the time being. This change is due to the insolvency of the real estate group Wohninvest and the resulting termination of all contracts and partnerships on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 330308
• Published on 28/06/24 at 17:00
©  FIFA
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 330154
• Published on 28/06/24 at 15:00
©  Lega Serie B
Italy/Lega Serie B: BKT (tyres) extends as title sponsor of Serie BKT for the 2024-2028 cycle

The Indian tyre manufacturer Balkrishna Industries Ltd. has extended its partnership with Lega Serie B to remain the title sponsor of Serie B (Italy's 2nd division), known as "Serie BKT" since 2018-19, for an additional four seasons (2024-2028), announced the Italian body on 27/06/2024. Over…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 330204
• Published on 28/06/24 at 11:00
©  Wolverhampton Wanderers FC
Wolverhampton Wanderers FC: Sudu (UK) succeeds Castore as equipment supplier from 2024-25

The British brand Sudu has become the official equipment supplier of Wolverhampton Wanderers FC (Premier League) as part of a "multi-year agreement" from the 2024-25 season, announced the club on 27/06/2024. The brand, owned by the British group Levy, was launched in 2024. Levy has been the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 330181
• Published on 28/06/24 at 10:00
©  AFA
Argentina: adidas extends as equipment supplier of national teams until 2038 (€23m per year)

adidas has extended as equipment supplier of Argentina's national teams until 2038, announced the Asociación del Fútbol Argentino (AFA) on 25/06/2024. The German brand has been a partner of AFA since 2001. This renewed agreement brings the total duration of the contract to 37 seasons. The…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 330129
• Published on 27/06/24 at 17:30