Filter by domain
Filter by year
©  RFEF
Euro 2024: victory for Spain, successful hosting by Germany & satisfaction for UEFA

UEFA Euro 2024 ended with Spain beating England 2-1 in the final at the Olympiastadion (70,000 capacity) in Berlin (GER) on Sunday 14/07/2024. The men's competition saw "La Roja" win 11 months after the Spanish women's team at the Women's World Cup 2023, co-hosted by Australia and New…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Media Audiences, Ticketing, Authorities, …
• Article # 332824
• Published on 18/07/24 at 17:07
©  AC Monza
Serie A Enilive: Motorola (telecoms) extends as main shirt sponsor AC Monza for 2024-25

Motorola Italia, the national subsidiary of the telecommunications company owned by the Chinese group Lenovo, is to continue as the main shirt sponsor of AC Monza (Serie A Enilive) for the 2024-25 season, announced the club on 16/07/2024. The brand, which benefits from the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 332716
• Published on 18/07/24 at 10:00
©  D.R.
SporTech: "Our companies will become a safe haven for financiers after Paris 2024" (J. D'Arrigo)

"SporTech will become a safe haven after the Paris 2024 Olympic and Paralympic Games. Our companies have shared values linked to sport, with rules, respect, gender diversity and openness, not to mention the sport-health dimension. Financiers will be coming to us more and more. The recent arrival…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International development, Digital, …
• Article # 332509
• Published on 17/07/24 at 09:20
©  Audi
Formula 1: BP (petrol) Audi's first partner for its entry into F1 in 2026

British oil and gas producer BP is to become the exclusive sponsor and technical partner of Audi Formula 1 Team as it enters Formula 1 for the 2026 season, announced the German car manufacturer on 16/07/2024. • The brand is the first to commit to the team, whose entry into F1 was made official…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 332446
• Published on 16/07/24 at 17:10
©  UEFA
Euro 2024: 186 brands generated €145.9m via adverts on TF1 & M6 in France during the competition

186 brands generated €145.9m through the broadcast of advertising spots on the advertising screens framing the broadcasts (before, during and after the matches) of the 25 Euro 2024 matches (from 14/06 to 14/07/2024) shown on TF1 and M6 in France, according to data published by the consulting firm…
Domain(s): Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Media, Sponsors - Partners
• Article # 332360
• Published on 16/07/24 at 13:00
©  D.R.
Weekly News Extra (08-12/07/2024)

• The Italian brand CP Company has become the official "fashionwear partner" of Manchester City FC (Premier League) as part of a "multi-year agreement" from the 2024-25 season. • Manchester United FC (Premier League) is offering its 2024-25 home shirt for sale on Roblox (metaverse). • The…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 332059
• Published on 12/07/24 at 17:30
©  Como 1907
Serie A Enilive: Uber, main shirt sponsor of promoted side Como 1907 for 3 seasons (2024-2027)

The American ride-hailing app Uber has become the main shirt sponsor of Como 1907 for three seasons (2024-2027), announced the club (promoted to the Serie A Enilive at the end of the 2023-24 season) on 12/07/2024. In addition to appearing on the front of the Lombard club's shirts, the brand has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 332028
• Published on 12/07/24 at 12:00
©  Manchester City FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 331995
• Published on 12/07/24 at 11:00
©  LALIGA
Spain: Uber Eats (food delivery) official sponsor of LALIGA for three seasons (2024-2027)

Uber Eats, a food delivery application, has become an official sponsor (2nd level) of LALIGA for three seasons (2024-2027), announced the governing body on 11/07/2024. • As part of the agreement, the app will become the presentation partner for the "Delivery of the Day", a weekly prize awarded…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 331945
• Published on 11/07/24 at 15:35
©  FC Inter Milan
FC Inter Milan: Qatar Airways (airline) training kit partner in 2024-25

Qatari airline Qatar Airways has extended its partnership with FC Inter Milan (Serie A Enilive) to become the club's training kit partner for the 2024-25 season, announced the club on 11/07/2024. This extended deal also covers the Milanese club's women's (Serie A Femminile eBay) and youth teams…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 331931
• Published on 11/07/24 at 15:00