Filter by domain
Filter by year
©  ITF
Tennis: Lexus (Toyota) principal partner & "official car partner" of the Davis Cup (ITF) in 2024

Lexus, the premium car brand of Japanese car manufacturer Toyota, is to continue as a partner and "official car" of the Davis Cup for its 2024 edition, announced Lexus and the International Tennis Federation, the competition's organising body, on 06/08/2024. Lexus has the status of principal…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 334497
• Published on 07/08/24 at 09:20
©  Southampton FC
Premier League: P&O Cruises sleeve sponsor of Southampton FC from 2024-25

P&O Cruises, a British cruise company owned by US group Carnival Plc, has become a sleeve sponsor of Southampton FC as part of a "multi-year" agreement from 2024-25, announced the club (promoted to the Premier League after the 2023-24 season) on 06/08/2024. The agreement covers the club's men's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, United Kingdom
• Article # 334472
• Published on 06/08/24 at 15:40
©  EPCR
England: Allianz title sponsor of Twickenham Stadium, which will become Allianz Stadium from 2024

Allianz, a German insurance company, has acquired the naming rights to Twickenham Stadium (82,000 capacity) from the Rugby Football Union. The stadium will be known as Allianz Stadium from 01/09/2024, announced the RFU on 05/08/2024. This is the first time that the stadium, which was built in…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Investment - Shareholding, …
• Article # 334411
• Published on 06/08/24 at 09:20
©  BVB
Bundesliga: StarGames (online casino) premium partner of Borussia Dortmund from 2024-25

StarGames, an online casino platform based in Malta, has become a premium partner (3rd level) of Borussia Dortmund as part of a multi-year agreement, announced the German club on 05/08/2024. As Borussia Dortmund's "online gaming provider" StarGames will benefit from visibility at "all…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 334359
• Published on 05/08/24 at 14:00
©  Atalanta BC
Serie A Enilive: Zondacrypto (trading) sleeve sponsor of Atalanta BC for 3 seasons (2024-2027)

Zondacrypto, a cryptocurrency exchange platform of Polish origin based in Estonia, has become the sleeve sponsor of Atalanta BC (Serie A Enilive) for three seasons, over the 2024-2027 cycle, announced the club on 02/08/2024. The agreement, which also gives the brand the status of "official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Italy
• Article # 334344
• Published on 05/08/24 at 11:00
©  D.R.
Weekly News Extra (29/07-02/08/2024)

• Daniel Levy, chairman of Premier League side Tottenham Hotspur FC, is negotiating with several investors to sell around 10% of the club's shares for an estimated €400m, according to the British media. • The SAFF has presented the second version of its development programme for women's teams…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 334291
• Published on 02/08/24 at 16:20
©  RFEF
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 334273
• Published on 02/08/24 at 13:00
©  Juventus FC
Serie A Enilive: after SSC Napoli, Enel (energy) partners with Juventus FC from 2024-25

Italian energy supplier Enel has become an official partner (3rd level) of Juventus FC (Serie A Enilive) from the 2024-25 season, announced the club on 01/08/2024. As part of the agreement, Enel will benefit from visbility on the pitch, on LED panels, on big screens and on interview backdrops…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Italy
• Article # 334201
• Published on 01/08/24 at 18:00
©  Sony
NFL: Sony (electronics) to roll out Hawk-Eye technology during the 2024-25 pre-season

Sony Group Corporation, a Japanese multinational specialised in electronics and entertainment (telephony, computing, video games, music, cinema, audiovisual, etc.), has become the "official technology partner" of the NFL from 2024-25, announced the North American league on 31/07/2024. As part…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Game - pitch, …
• Article # 334179
• Published on 01/08/24 at 14:30
©  The FA
The Football Association: Emirates (airline) extends FA Cup naming rights for 2024-2028

The airline Emirates has extended its naming rights to the FA Cup for a further four seasons over the 2024-2028 cycle, announced The Football Association on 01/08/2024. The competition will continue to be known as the Emirates FA Cup. The airline acquired the rights on 30/05/2015 for an annual…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Sponsors - Partners, …
• Article # 334175
• Published on 01/08/24 at 14:05