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©  D.R.
Sports betting: English football authorities adopt a "code of conduct" from 2024-25

"The Premier League, EFL, The Football Association and Women's Super League have formally agreed to adopt a new code of conduct for gambling related agreements in football," announced the four English football authorities in a joint statement on 24/07/2024. This code of conduct, which concerns…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Authorities, …
• Article # 333648
• Published on 26/07/24 at 13:00
©  Atalanta BC
Atalanta BC: Lete (water) main shirt sponsor; RadiciGroup (chemicals) sleeve sponsor for UEFA Cups

Lete, an Italian mineral water brand, has become the main shirt sponsor (first level) of Atalanta BC (Serie A Enilive) for three seasons from 2024-25 until 2026-27, announced the Bergamo-based club on 25/07/2024. "The newly appointed main sponsor of the Bergamo club will stand by the Nerazzurri…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 333565
• Published on 25/07/24 at 17:20
©  FC Nantes
FC Nantes: Hellfest (music festival) renews as an official partner for 2024-2029

Hellfest, a music festival held in Clisson (Loire-Atlantique, FRA), whose 2025 edition will take place from 19 to 22/06/2025, has extended its partnership with FC Nantes (Ligue 1 McDonald's) as an official partner (2nd level) for five seasons (the 2024-2029 cycle), announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 333501
• Published on 25/07/24 at 13:05
©  D.R.
Serie A Enilive: Cynar Spritz (alcohol, Campari) main shirt sponsor of Venezia FC for 2024-25

Cynar Spritz, a brand of spirits from the city of Padua in the Veneto region (Italy and part of the Campari Group (beverages), has become the main shirt sponsor of Venezia FC for the 2024-25 season, announced the club recently promoted to Serie A Enilive, on 22/07/2024. As part of this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 333493
• Published on 25/07/24 at 10:40
©  RCD Espanyol
LALIGA EA Sports: Conservas Dani (food production), main shirt sponsor of RCD Espanyol for 2024-25

Conservas Dani, a Spanish food production company, has become a principal partner (first level) and main shirt sponsor of RCD Espanyol (LALIGA EA Sports) for the 2024-25 season, announced the Catalan club, on 24/07/2024. Neither the duration nor the value of the deal has been communicated. As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 333469
• Published on 25/07/24 at 10:15
©  SSC Naples
Serie A Enilive: EA Sports FC (video game) official partner of SSC Napoli from 2024-25

EA Sports, an American video games publisher belonging to the Electronic Arts group, has become the "official football video gaming partner" of SSC Napoli (Serie A Enilive) as part of an "exclusive multi-year partnership" from the 2024-25 season, announced the club on 23/07/2024. EA Sports will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 333449
• Published on 25/07/24 at 08:40
©  AFC Bournemouth
AFC Bournemouth: bj88 (sports betting), main shirt sponsor for 2 seasons (2024-2026)

bj88, an established sports betting and gambling operator in Asia and Latin America and "soon to be present in the UK", has become a partner and main shirt sponsor (first level) of AFC Bournemouth for two seasons (2024-2026), announced the club on 23/07/2024. "The commercial investment made by…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 333405
• Published on 24/07/24 at 15:20
©  AS Monaco FC
Ligue 1 McDonald's: Teddy Smith (clothing) back shirt sponsor of AS Monaco FC from 2024-2027

Teddy Smith, a French clothing brand owned by the Philippe Bouloux group, has become a lower back shirt sponsor of AS Monaco FC (Ligue 1 McDonald's) for three seasons (2024-2027), announced the club on 24/07/2024. Teddy Smith succeeds American cruise company Royal Caribbean (founded in Liberia)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 333398
• Published on 24/07/24 at 14:30
©  Manchester City FC
City Football Group: a strategic partnership with Sony Pictures Television to develop TV projects

City Football Group, a holding company invested in football assets (professional clubs, infrastructure, innovation) and the American television production and distribution company Sony Pictures Television, have entered into a new strategic partnership, "which will see the companies co-develop and…
Domain(s): Sponsors & Partners, Media
• Category(ies): Clubs, International development, Digital, …
• Article # 333341
• Published on 24/07/24 at 10:40
©  RB Leipzig
RB Leipzig: ELK (prefabricated houses) exclusive partner & pre-match shirt sponsor from 2024-25

ELK, the Austrian prefabricated housing company, has become a pre-match shirt sponsor of RB Leipzig (Bundesliga) as part of a "long-term partnership" from 2024-25, announced the club on 23/07/2024. The Austrian brand has the status of "exclusive partner", the first level in the German club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 333264
• Published on 23/07/24 at 16:55