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©  YT
Serie A Enilive: Yokohama Tyres official partner of Juventus FC from the 2026-27 season

Yokohama Tyres, a Japanese tyre brand, has become an official partner of Juventus FC (Serie A Enilive) from the 2026-27 season as part of a multi-year agreement, the club announced on 17 August 2026. The tyre manufacturer ranks fourth in Juventus’ sponsorship hierarchy, alongside 15 other…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450716
• Published on 17/08/26 at 18:00
©  D.R.
Premier League: Google (via Pixel and Gemini) extends as partner of Arsenal and Liverpool from 2026-27

The American technology services company Google has extended as an official partner of Liverpool FC and Arsenal FC from the 2026-27 season onwards, the two Premier League clubs announced on 17 August 2026. Google has been a partner of the two English clubs since the 2023-24 season, initially…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 450718
• Published on 17/08/26 at 17:30
©  Brentford FC
Brentford FC: Hollywoodbets (betting), main shirt sponsor over 2021-2026, extends without kit visibility

Hollywoodbets, a South African sports betting operator, has extended as official partner of Brentford FC (Premier League) for a further five seasons, over the 2026-2031 cycle, the club announced on 14 August 2026. The brand was previously Brentford’s main shirt sponsor (over the 2021-2026…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Investment - Shareholding, …
• Article # 450706
• Published on 17/08/26 at 16:30
©  FC Bayern Munich
FC Bayern: Miele (home appliances) extends partnership through 2028-29 with culinary activations

Miele, a German home appliance manufacturer, has extended as official partner of FC Bayern Munich (Bundesliga) for a further three seasons, until 2028-29, the club announced on 14 August 2026. The German brand, which has been a sponsor of the German club since the 2020-21 season, continues to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 450692
• Published on 17/08/26 at 14:45
©  Olympique Lyonnais
Ligue 1 McDonald's: Winamax (sports betting) back shirt sponsor of Olympique Lyonnais (2026-2029)

French sports betting operator Winamax has become a major partner (2nd level) and back shirt sponsor of Olympique Lyonnais (Ligue 1 McDonald's) for three seasons (2026-2029), the club announced on 14 August 2026. The agreement was negotiated by Sportfive, OL’s exclusive commercial agency. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450621
• Published on 17/08/26 at 11:00
©  FOM
Formula 1: Disney extends licensing agreement through 2028 and expands it to Cars franchise

The Walt Disney Company has extended its licensing agreement with Formula One Management (FOM) through the end of the 2028 season and expanded it to Disney and Pixar’s Cars franchise, Formula One Group announced on 13 August 2026. The extension adds one season to the original agreement and expands…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Rights Acquisitions, …
• Article # 450598
• Published on 17/08/26 at 09:00
©  News Tank
Weekly News Extra (10 to 14 August 2026)

• US Soccer, Canada Soccer, the Caribbean Football Union (CFU) and the Central American Football Union (UNCAF) have joined "their counterparts around the world" in calling for significant changes aimed at strengthening FIFA’s governance, transparency and accountability. • US investment fund…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Associations, Clubs, …
• Article # 450601
• Published on 14/08/26 at 18:00
©  D.R.
Nike: Jordan Brand signs first-ever UK deal with basketball club London Lions

Jordan Brand, owned by the American equipment manufacturer Nike, has become the official kit supplier of the London Lions (Super League Basketball) from the 2026-27 season, the English club announced on 13 August 2026. In collaboration with local distributor KitKing, the men’s and women’s teams…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 450579
• Published on 14/08/26 at 14:00
©  AC Monza
Serie A Enilive: DAZN Bet Club (predictions) enters its first-ever shirt sponsorship deal with AC Monza

DAZN Bet Club, a sports content and predictions platform operated by DAZN Bet (owned by the British OTT platform), has become the main shirt sponsor of AC Monza (Serie A Enilive) from the 2026-27 season onwards, the club announced on 13 August 2026. In addition to its presence on the shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Media, Sponsors - Partners, …
• Article # 450576
• Published on 14/08/26 at 13:00
©  CA Osasuna
Deal Tracker: CA Osasuna, Borussia Dortmund, Brentford FC… the latest sponsorship deals in football

• Kuwait Technology College, a higher education institution based in Kuwait City, the capital of Kuwait, has extended its partnership with Club Atletico Osasuna (LALIGA EA Sports) to become the club’s back shirt sponsor for three seasons (2026-2029). • The beer brands Guinness (IRL) and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 450575
• Published on 14/08/26 at 12:00