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©  AFC Bournemouth
Premier League: MrQ (online casino) sleeve sponsor of AFC Bournemouth for three seasons (2026-2029)

MrQ, a Malta-based online casino platform, has become the sleeve sponsor of AFC Bournemouth (Premier League) under a "multi-year partnership" from the 2026-27 season onwards, the club announced on 8 July 2026. The sleeve sponsorship agreement covers only the men's team, while the brand will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 447673
• Published on 08/07/26 at 16:00
©    LinkedIn
Olympique Lyonnais: "Clubs have become marketing platforms serving brands" (T. Chatelard)

"The long-term sustainability of a partnership rests on three key pillars. First and foremost, our ability to address our partners’ objectives: today, clubs have become marketing platforms serving brands. We must then ensure that the partnership evolves in line with those objectives, because a…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 447611
• Published on 08/07/26 at 15:00
©  SSC Napoli
Serie A Enilive: MSC Cruises extends as main shirt sponsor of SSC Napoli for three seasons (2026-2029)

MSC Cruises, the cruise line division of the MSC Group (shipping) based in Geneva (SUI), has extended as main shirt sponsor of SSC Napoli (Serie A Enilive) for a further three seasons, over the 2026-2029 cycle, the club announced upon unveiling its 2026-27 home kit on 6 July 2026. The company's…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 447438
• Published on 07/07/26 at 14:00
©  Torino FC
Serie A Enilive: Suzuki (car manufacturer) extends as main shirt sponsor of Torino FC for 2026-27

Japanese car and motorcycle manufacturer Suzuki has extended as main shirt sponsor of Torino FC (Serie A Enilive) for the 2026-27 season, the club announced on 3 July 2026. Suzuki has been associated with Torino since the 2013-14 season, and is featured on the front of the club's kits since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 447363
• Published on 06/07/26 at 18:30
©  Le Havre AC
Ligue 1 McDonald's: Hummel succeeds Umbro as equipment supplier of Le Havre AC from the 2026-27 season

Hummel has become the official equipment supplier of Le Havre AC (Ligue 1 McDonald’s) from the 2026-27 season, the club announced on 3 July 2026. Under this agreement, "Le Havre AC will be able to draw on Hummel and its teams to further develop its brand. In line with the club’s ethos and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 447342
• Published on 06/07/26 at 17:30
©  News Tank
Weekly News Extra (29 June to 3 July 2026)

• A proposal by Patrice Motsepe, president of CAF, to increase the number of participating teams on the TotalEnergies AFCON from 24 to 28, starting with the 2028 edition, was rejected by the Confédération Africaine de Football's executive committee, according to The Guardian. • Liverpool FC…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 447169
• Published on 03/07/26 at 18:20
©  Le Havre AC
Deal Tracker: CA Osasuna, FC Bayern, Le Havre AC, Toulouse FC… the latest sponsorship deals in football

• Kuwait Technological College, a private higher education institution based in Kuwait, has extended as back shirt sponsor of Club Atletico Osasuna (LALIGA EA Sports) for a further three seasons (2026-2029). • Hummel has become the equipment supplier of Le Havre AC (Ligue 1 McDonald's) from the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 447156
• Published on 03/07/26 at 17:00
©  Brentford FC
Brentford FC: Cazoo (automotive marketplace) extends as sleeve sponsor for the 2026-27 season

Cazoo, a British online used car retailer belonging to the Motors Group, has extended as an official partner and sleeve sponsor of Brentford FC (Premier League) for the 2026-27 season, the club announced on 3 July 2026. The agreement also covers the club's women's (Barclays Women's Super League…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 447099
• Published on 03/07/26 at 14:00
©  DFB
Germany / DFB : Nike official match ball supplier of the Google Pixel Frauen-Bundesliga (2026-2034)

Nike has become an official partner and match ball supplier of the Google Pixel Frauen-Bundesliga, the 2. Frauen-Bundesliga and the Google Pixel Supercup der Frauen for an eight-year period (2026-2034), the Deutsche Fussball Bund announced on 1 July 2026. As part of the agreement, Nike will also…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 447092
• Published on 03/07/26 at 13:00
©  Olympique de Marseille
Olympique de Marseille: 1st stop of summer tour in Abidjan with Sublime Côte d’Ivoire from 15 to 18 July

Olympique de Marseille (Ligue 1 McDonald's) will begin its summer tour with a first stop in Abidjan, Côte d’Ivoire, from 15 to 18 July, the club announced on 2 July 2026. The visit is part of the partnership between the club and Sublime Côte d’Ivoire, the flagship label of Côte d’Ivoire’s…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 447060
• Published on 03/07/26 at 10:00