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©  Visa
2026 World Cup: Visa launches “Tap In” campaign featuring Erling Haaland and Lamine Yamal

Visa, an American group specialised in payment solutions and global partner of FIFA, has launched the "Tap In" campaign ("tap in" defining an easy finish in football) for the 2026 World Cup, on 18 May 2026. As part of this activation, Visa cardholders in the United States and Canada can…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 441671
• Published on 20/05/26 at 18:00
©  DFB
DFB: partnership with Zalando extended to men’s and women’s German Cups (2026-2030)

Zalando, a German online fashion retailer, has extended its partnership with the Deutscher Fussball Bund (DFB) to become an official partner of the men’s and women’s German Cups (DFB-Pokal) and the Google Pixel Women’s Supercup for the 2026-2030 cycle (four seasons), the German football federation…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Rights Acquisitions, …
• Article # 441631
• Published on 20/05/26 at 13:00
©  FIFA
FIFA/2026 World Cup: Betano (sports betting) tournament supporter for Europe and South America

Betano, a sports betting operator owned by Greek group Kaizen Gaming, has become an official supporter of the 2026 World Cup for Europe and South America, FIFA announced on 18 May 2026. This partnership marks the third collaboration between Betano and FIFA, after the operator became an official…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 441415
• Published on 19/05/26 at 12:00
©  Accor / PSG
Accor: partnership with PSG renewed until 2029-30 and celebrated through a brand campaign

Accor, via its lifestyle programme ALL (Accor Live Limitless), has extended as "premium hotel partner" of Paris Saint-Germain (Ligue 1 McDonald's) for four additional seasons (2026-2030), the French hotel group announced on 18 May 2026. As part of the renewal, Accor launched "an advertising…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 441350
• Published on 19/05/26 at 10:00
©  Olympique de Marseille
Ligue 1: Monster Energy (energy drinks) official partner of Olympique de Marseille from 2026-27

Monster Energy, an American energy drink brand owned by Monster Beverage Corporation, has become an official partner of Olympique de Marseille (Ligue 1 McDonald's) from the 2026-27 season, the club announced on 16 May 2026. The duration of the partnership has not been disclosed. The brand will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 441212
• Published on 18/05/26 at 12:00
©  Real Betis Balompié
LALIGA EA Sports: AUS Global (trading) extends as Real Betis Balompié shorts sponsor until 2027-28

AUS Global, an Australian trading company, has extended as shorts sponsor of Real Betis Balompié (LALIGA EA Sports) for two additional seasons (2026-2028), the Spanish club announced on 14 May 2026. The company has partnered with the Seville-based club since 2023-24, when it replaced airline…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 441176
• Published on 18/05/26 at 10:00
©  News Tank
Weekly News Extra (11 to 15 May 2026)

• Giancarlo Abete, president of the Italian National Amateur League, and Giovanni Malagò, president of CONI and the Fondazione Milano Cortina 2026 (the organising committee for the most recent Winter Olympics), have each officially submitted their candidacy for the election to appoint Gabriele…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 441162
• Published on 15/05/26 at 18:05
©  TSG 1899 Hoffenheim
Bundesliga: SNP (data) acquires naming rights for TSG Hoffenheim stadium until 2027-28 (two seasons)

Schneider-Neureither & Partner SE (SNP), a German digital transformation specialist, has entered into a partnership with TSG 1899 Hoffenheim (Bundesliga) and acquired the naming rights for the club’s stadium, which will be renamed as SNP Arena for two seasons (2026-2028), the two parties announced…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 441156
• Published on 15/05/26 at 16:00
©  FIFA
2026 World Cup: PIF (Saudi sovereign wealth fund) official tournament supporter in North America and Asia

The Public Investment Fund (PIF), Saudi Arabia's sovereign wealth fund, has entered into a new partnership with FIFA by becoming an "official tournament supporter" of the 2026 World Cup in North America and Asia, the international body announced on 14 May 2026. PIF was already an official partner…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Investment funds, International authorities, …
• Article # 441150
• Published on 15/05/26 at 14:30
©  D.R.
Sponsorship: after LALIGA, Polymarket (prediction) also partners with Serie A in the United States

Lega Serie A has become the second European sports league to partner with Polymarket, a blockchain-based prediction platform that allows users to bet on future events, on 14 May 2026. This multi-year agreement covers the United States. The Italian league, which opened an office in New York in…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, International development, …
• Article # 441111
• Published on 15/05/26 at 12:00