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Weekly News Extra (21-25 September 2026)

• The Premier League and its clubs have "continued discussions regarding a new strategic partnership with the English Football League," the body confirmed on 24 September 2026. "Since a fair and generous proposal was formally offered to the EFL last month, discussions have continued between the…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 454933
• Published on 25/09/26 at 18:00

Deal Tracker: EFL, Eintracht Frankfurt, Elche CF, OM, OGC Nice… the latest sponsorship deals in football

• German lottery company Lotto Hessen has extended as a strategic partner of Eintracht Frankfurt (Bundesliga) for the 2026-29 cycle (three seasons). • Fast food chain Jersey Mike has partnered with the English Football League to become the title sponsor of the EFL Trophy. The competition takes…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 454897
• Published on 25/09/26 at 16:10

FC Barcelona: five-season agreement (2026-2031) with Nespresso (coffee) for the Espai Barça project

Nespresso, a Swiss coffee brand, has entered into a five-season agreement (2026-2031) with FC Barcelona (LALIGA EA Sports) to become the "official coffee" of Espai Barça, the club announced on 22 September 2026. "Pending a gradual rollout, Nespresso’s presence at Spotify Camp Nou will initially…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 454778
• Published on 24/09/26 at 17:30

UK / WSL Football: healthy eating promoted through partnership with Tesco (supermarkets) from 2026-27

Tesco, a British supermarket chain, has entered into a multi-year partnership with WSL Football for the Barclays Women's Super League and Barclays Women's Super League 2 from the 2026-27 season, the body announced on 24 September 2026. Under this agreement, WSL Football will make a donation to…

Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 454765
• Published on 24/09/26 at 17:00

Basketball / 2026-27 Euroleague: major strategic moves one year ahead of NBA Europe launch

Euroleague Basketball kicks off its 2026-27 season on 24 September 2026, five days after hosting the first Super Cup in its history in Abu Dhabi (UAE), won by Real Madrid against Olympiacos Piraeus (93-89). The franchise allocation process, a multi-billion-euro strategic plan, a reform of its…

Premier League : Coca-Cola (soft drinks) official partner of Newcastle United FC from the 2026-27 season

The Coca-Cola Company, an American drinks manufacturer, has become an official partner of Newcastle United FC (Premier League) in a multi-year deal from the 2026-27 season, the club announced on 24 September 2026. As part of this agreement, Coca-Cola is also appointed official presenting…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 454708
• Published on 24/09/26 at 13:00

Ligue 1 McDonald's: Le Mans FC appoints Sportfive as exclusive commercial agency from 2026-27

Le Mans FC (Ligue 1 McDonald's) has appointed Sportfive to manage all of its commercial rights (partnerships, hospitality, image rights and activations) from the 2026-27 season, the agency announced on 24 September 2026. "Across all areas, Sportfive will deploy its marketing, sponsorship…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Sponsors - Partners, …
• Article # 454701
• Published on 24/09/26 at 12:00

Euro 2028: Sportfive appointed by Beyond Hospitality to sell hospitality packages in 7 European markets

Beyond Hospitality, UEFA's official hospitality provider for Euro 2028, has appointed Sportfive to market its hospitality packages in seven European markets, the agency announced on 23 September 2026. Sportfive has been appointed as exclusive sales agent for Austria, Belgium, France, Germany…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, International authorities, Sponsors - Partners, …
• Article # 454647
• Published on 24/09/26 at 10:00

Formula 1: Liqui Moly (engine lubricants) extends as official partner from the 2027 season

Liqui Moly, a German manufacturer of engine lubricants, cleaning, and maintenance products, has extended as official partner of Formula One Group from 2027 under a multi-year agreement, the body announced on 23 September 2026. This partnership renewal comes as the contract between the two…

Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 454600
• Published on 23/09/26 at 16:30

NBA: Uline (industrial supplies) replaces Motorola as Milwaukee Bucks jersey patch sponsor from 2026-27

Uline, a US distributor of industrial equipment and packaging, shipping and office supplies, has become the jersey patch sponsor of the Milwaukee Bucks (NBA) from the 2026-27 season, the Wisconsin-based franchise announced on 21 September 2026. The deal is an extension of an existing partnership…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 454523
• Published on 23/09/26 at 12:00