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©  adidas
2026 World Cup: Timothée Chalamet and Bad Bunny star in adidas brand film

adidas unveiled its “Backyard Legends” brand film dedicated to the 2026 World Cup, bringing together "icons of football, music and cinema," on 07/05/2026. The five-minute short film, "that turns neighborhood lore into a global football story," features French-American actor Timothée Chalamet…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 440449
• Published on 07/05/26 at 15:00
©  AS Monaco FC
Ligue 1 McDonald's: Bang & Olufsen (audio) extends as back shirt sponsor of AS Monaco (2026-2028)

Bang & Olufsen, a Danish manufacturer of audiovisual equipment, has extended as a premium partner and back shirt sponsor of AS Monaco FC (Ligue 1 McDonald's) for an additional two seasons (2026-2028), announced the club on 07/05/2026. Bang & Olufsen will continue to benefit from premium partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 440452
• Published on 07/05/26 at 14:00
©  Borussia Dortmund
Deal Tracker: Borussia Dortmund, TSG Hoffenheim, AFC… the latest sponsorship deals in football

• OBO Bettermann, an electrical equipment manufacturer, has extended its partnership with Borussia Dortmund (Bundesliga) to become a premium partner (3rd level) for the 2026-2030 cycle (four seasons). • Sparkasse Kraichgau, a regional German bank, has extended its partnership with TSG 1899…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 440369
• Published on 07/05/26 at 13:00
©  Panini
Panini: launch of the 2026 World Cup sticker album, the 15th dedicated to the tournament since 1970

Panini, the Italian manufacturer of collectible cards and stickers, has launched its sticker album dedicated to the 2026 World Cup on 05/05/2026. This is the 15th album dedicated to the tournament since the first edition was released for the 1970 World Cup (in Mexico). The album consists of 112…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Digital, …
• Article # 440326
• Published on 06/05/26 at 17:30
©  Eintracht Frankfurt
Bundesliga: Hyundai (car manufacturer) extends as strategic partner of Eintracht Frankfurt until 2028-29

South Korean car manufacturer Hyundai has extended as a strategic partner of Eintracht Frankfurt (Bundesliga) for a further three seasons (2026-2029), the club announced on 05/05/2026. Hyundai has been a partner of the German club since the 2020-21 season. The car manufacturer "will continue to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 440135
• Published on 05/05/26 at 17:00
©  D.R.
LFP-Kipsta : "Decathlon is supporting us in our international development" (M. Maignal, LFP)

"Our partnership with Kipsta allows us to multiply our touchpoints across the domestic market. In addition, together with Decathlon, we have identified key international territories where the brand is stepping up communication and commercial efforts around the ball. The ball is already sold in…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Professional leagues, …
• Article # 440083
• Published on 05/05/26 at 14:00
©  Puma
Puma: Mark Langer (ex-Hugo Boss) appointed chief financial officer and member of the management board

Mark Langer has been appointed chief financial officer of Puma with immediate effect, the German equipment manufacturer announced on 01/05/2026. He succeeds Markus Neubrand, who has held this position since October 2024 and will leave the group on 30/09/2026. Mark Langer had been chief…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Finance, …
• Article # 440070
• Published on 05/05/26 at 12:00
©  FC Barcelona
FC Barcelona: Spotify to display singer Olivia Rodrigo's logo on the club's shirts for El Clásico

On the occasion of El Clásico between FC Barcelona and Real Madrid CF (Matchday 35 of the 2025-26 LALIGA EA Sports, Sunday 10/05/2026), Spotify is activating its partnership with the Catalan club, of which it is the main shirt sponsor, by displaying the logo of American singer Olivia Rodrigo on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 440005
• Published on 05/05/26 at 10:00
News Tank Football: elections, appointments & departures recorded in April 2026

• Karim Virani has been appointed interim CEO of West Ham United FC (Premier League), the club announced on 29/04/2026. • The electoral commission of Liga F has confirmed the re-election of Beatriz Álvarez as president of the women’s professional league for a four-year term, until 2030, it…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 439843
• Published on 04/05/26 at 18:00
©  AFC Bournemouth
Premier League: Hummel to replace Umbro as equipment supplier of AFC Bournemouth from the 2026-27 season

Hummel will become the official equipment supplier of AFC Bournemouth (Premier League) under a multi-year agreement from the 2026-27 season onwards, the club announced on 04/05/2026. This marks "a club-record kit deal" for AFC Bournemouth. "The agreement follows a highly competitive process and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 439980
• Published on 04/05/26 at 16:00