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Weekly News Extra (02-06/02/2026)

• FIFA Museum welcomed a record number of visitors in 2025, with 430,594 visitors recorded worldwide across exhibitions held at its headquarters in Zurich (SUI), as well as in Miami and New York (USA), Asunción (PAR) and Rabat (MOR). • Paris Saint-Germain (Ligue 1 McDonald’s) and its main shirt…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 429525
• Published on 06/02/26 at 19:00

Investment: US fund Arctos (PSG, Liverpool, Warriors) acquired by KKR (USA) for $1.4bn

KKR, a New York-based investment firm (USA), has acquired Arctos Partners, another US investment fund, in a transaction valued at $1.4bn (€1.18bn), it announced on 05/02/2026. The agreement also includes "equity subject to vesting through 2033, plus up to an additional $550 million in future…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Investment funds, Finance, …
• Article # 429377
• Published on 05/02/26 at 18:00

Investment funds: Otro Capital’s first sports fund oversubscribed at $1.2bn

Otro Capital closed its first sports-dedicated fund, Otro Capital Fund I, with $1.2bn (€1.01bn) in committed capital, announced the US investment fund on 03/02/2026. The fundraising substantially exceeded the initial target of $500m (€423m) for the New York-based firm, founded in 2023…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Investment funds, Finance, …
• Article # 429198
• Published on 04/02/26 at 18:00

VfL Wolfsburg: rollout of the ChatGPT Enterprise solution (OpenAI) to 350 employees

VfL Wolfsburg (Bundesliga) is introducing the ChatGPT Enterprise solution, developed by US artificial intelligence company OpenAI, across the club in order to "create a standardised and secure foundation for the use of artificial intelligence," announced the club on 04/02/2026. ChatGPT…

Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Clubs, Sponsors - Partners, …
• Article # 429170
• Published on 04/02/26 at 17:00

LALIGA EA Sports: Estrella Galicia (beer) extends as main shirt sponsor of RC Celta

Estrella Galicia 0.0, a Spanish non-alcoholic beer brand owned by the Hijos de Rivera Brewery group, has extended its partnership as a main partner (first level) and main shirt sponsor of RC Celta (LALIGA EA Sports) beyond the 2025-26 season, announced the club on 04/02/2026. The duration of the…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Spain
• Article # 429157
• Published on 04/02/26 at 16:00

Juventus FC: partnership with Stanley 1913 (drinkware) including the design of co-branded products

Stanley 1913, an American manufacturer of drinkware and food containers, has partnered with Juventus FC (Serie A Enilive) as part of a “multi-year partnership” starting from the 2025-26 season, announced the club on 04/02/2026. The collaboration will activate across Juventus’ digital and social…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 429128
• Published on 04/02/26 at 15:00

Manchester City FC: Lucozade ”official sports drink partner” from the 2025-26 season

Lucozade, a British energy drink brand owned by the Japanese Suntory Group, has become the "official sports drink partner" of Manchester City FC (Premier League) as part of a "multi-year" deal from the 2025-26 season, announced the club on 03/02/2026. The agreement covers the club’s men’s, women’s…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 429043
• Published on 04/02/26 at 09:00

News Tank Football: elections, appointments & departures recorded in January 2026

• Cesar Garcia has been appointed vice president and general manager of Nike for the EMEA region, effective from 02/02, announced the American equipment manufacturer on 20/01/2026. • Anne Putz has been appointed senior director of corporate communications at Puma "with immediate effect,…

Germany/DFB: partnership with Two Circles to optimise sponsorship strategy

The Deutscher Fussball Bund has entered into a partnership with British data-driven consulting, sales and marketing agency Two Circles to deploy its ”KORE Sponsorship & Partner Engagement” platform, dedicated to "data-led decision-making and aimed at streamlining commercial operations," announced…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Public Authorities & Regulations, Essentials Sponsors & Partners, Agencies, …
• Article # 428979
• Published on 03/02/26 at 16:00

Weekly News Extra (26-30/01/2026)

• FIFA has officially opened an office in Rio de Janeiro ahead of the 2027 Women's World Cup to be held in Brazil. According to the international federation, 76 employees have already been recruited, 65% of whom are women. • Manchester City FC (Premier League) have signed an agreement with real…