Sponsors & Partners: archives (page 16/935)

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©  RC Celta

RC Celta: Oak View Group appointed to transform the food and hospitality offering at Abanca Balaídos

Oak View Group (OVG), a US company dedicated to the development and management of sports venues, has been appointed to drive the transformation of the food and hospitality offering at Abanca Balaídos (24,791 capacity), RC Celta, its resident club, announced on 10 August 2026. "The agreement…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450420
• Published on
©  Eintracht Frankfurt

Eintracht Frankfurt: Frankfurter Sparkasse (bank) extends as official partner for 3 seasons (2026-2029)

Frankfurter Sparkasse, a Frankfurt-based bank, has extended its partnership with Eintracht Frankfurt (Bundesliga) for an additional three seasons (2023-2026), the club announced on 7 August 2026. Having been an official sponsor of Eintracht since the 2014-15 season, the German bank has had…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450401
• Published on
©  Levante Union Deportiva

LALIGA EA Sports: Jysk (furniture) extends as shorts sponsor of Levante UD for two seasons (2026-2028)

Jysk, a Danish retail chain specialised in furniture and home decor, has extended as a premium partner (2nd level) and shorts sponsor of Levante Union Deportiva (LALIGA EA Sports) for two seasons, covering the 2026-2028 cycle, the club announced on 6 August 2026. The Danish brand has been a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450395
• Published on
©  Fantacalcio

Italy: Serie BKT to be integrated into Lega Serie A-owned fantasy league Fantacalcio from 2026-27

Serie BKT will be integrated into the Fantacalcio fantasy league platform from the 2026-27 season, the Lega Serie B announced on 6 August 2026. Created in 1994, the Fantacalcio platform has been an official partner of Lega Serie A since the 2021-22 season and offers a fantasy league service as…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 450393
• Published on
©  Tennis Australia

2027 Australian Open: Haier title sponsor of the 1 Point Slam tournament held during qualifying rounds

Haier, a brand belonging to the Chinese manufacturer Haier Smart Home Group specialisied in home appliances and televisions, has extended its partnership with the Australian Open Tennis Championships (Grand Slam) by becoming title sponsor of the 2027 edition of the "AO 1 Point Slam powered by…
Domain(s): Sponsors & Partners
• Category(ies): Federations, International authorities, Sponsors - Partners, …
• Article # 450336
• Published on
©  News Tank

Weekly News Extra (3 to 7 August 2026)

• FIFA has unveiled its sustainability & human rights strategy for the Women's World Cup 2027 in Brazil. The plan is built around 15 objectives and 27 initiatives covering social, environmental, economic and governance issues. • Club Atlético de Madrid (LALIGA EA Sports) have reached a record…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 450294
• Published on
©  FC Bayern Munich

Deal Tracker: Aston Villa, FC Bayern, Parma Calcio, Venezia FC… the latest sponsorship deals in football

• Longi, a Chinese company specialising in solar energy and photovoltaic solutions, has become an official partner (4th level) of FC Bayern Munich (Bundesliga) for two seasons, covering the 2026-2028 period. • Parma Calcio 1913 (Serie A Enilive), which extended its training kit sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 450344
• Published on
©  AFC Fiorentina

Serie A Enilive: Bet365 Scores (live scores) sleeve sponsor of ACF Fiorentina from the 2026-27 season

British sports betting operator Bet365, through its live sports scores platform Bet365 Scores, has become the sleeve sponsor of ACF Fiorentina (Serie A Enilive) for several seasons starting from 2026-27, the club announced on 6 August 2026. The agreement covers the men's team only. Bet365…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450331
• Published on
©  LA 2028

Los Angeles 2028: Allstate becomes the 9th founding partner in "home and auto insurance" category

Allstate, an American insurance company, has become a founding partner of the Los Angeles 2028 Olympic and Paralympic Games, the organising committee announced on 4 August 2026. As part of this agreement, the Chicago-based group has also become a partner of the US Olympic and Paralympic Committee…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Rights Acquisitions, …
• Article # 450242
• Published on
©  Parma Calcio 1913

Parma Calcio 1913: MuchBetter (payment solutions) extends as training kit sponsor from 2026-27

MuchBetter, a British digital payments and e-wallet services provider, has extended as training kit sponsor of Parma Calcio 1913 (Serie A Enilive) from the 2026-27 season onwards, the club announced on 5 August 2026. The brand first became a sponsor of the Italian club on January 2026. In…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450257
• Published on