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©  D.R.
RCD Mallorca: "Showing brands the benefits of naming a stadium in the Balearic Islands" (A. Diaz, CEO)

"Like many LALIGA clubs, one of our main challenges is to find a stadium naming rights partner for the Estadi Mallorca Son Moix (25,736 capacity, Palma). We are working to identify the best opportunity and to demonstrate to international brands the value of being associated with such an asset in…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 427141
• Published on 20/01/26 at 18:00
©  DFL
Germany/DFL: an activation with Topps to mark the professional debuts of home-grown players

The Deutsche Fußball Liga and its official partner Topps (trading cards) have deployed an initiative to honour home-grown players who made their professional debuts (in Bundesliga and 2.Bundesliga) during the first half of the 2025-26 season, announced the German league on 16/01/2026. "In…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Activation, …
• Article # 426862
• Published on 19/01/26 at 11:00
©  News Tank
Weekly News Extra (12-16/01/2026)

• LALIGA welcomed a Brazilian delegation to Madrid, which included representatives from the CBF, regional federations and clubs from the Brazilian first and second divisions, who came to study the Spanish model of club economic control. • Luxembourg-based investment fund V Sports, which already…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 426791
• Published on 16/01/26 at 18:20
©  Borussia Dortmund
Deal Tracker: Borussia Dortmund, Tottenham, RCD Mallorca.. the latest sponsorship deals in football

• Crown Coins, an online casino operator, has become a sponsor of two Bundesliga clubs: Bayer 04 Leverkusen and FC Augsburg 1907. • Strohm, a bathroom equipment brand, has become the training kit sponsor of RCD Mallorca (LALIGA EA Sports) until 2026-27. • Lenovo, a Chinese electronics group…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 426792
• Published on 16/01/26 at 17:40
©  D.R.
Fanatics: a joint venture with OBB Media to create Fanatics Studios dedicated to content production

Fanatics, a manufacturer and distributor of licensed sports products, has entered into a partnership with entertainment studio OBB Media to launch their joint venture Fanatics Studios, which aims "to be the premier global studio for sports entertainment," announced the New York-based company on…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Digital, Marketing - Communication, …
• Article # 426717
• Published on 16/01/26 at 17:00
©  LOSC
Ligue 1: eToro (trading) sleeve sponsor of LOSC Lille and partner of OM, OL and AS Monaco from 2025-26

eToro has become a sponsor of four Ligue 1 McDonald's clubs (Olympique de Marseille, LOSC Lille, AS Monaco FC and Olympique Lyonnais) under multi-year agreements from the 2025-26 season, announced the Israeli trading platform on 15/01/2026. This strategy aims to "strengthen eToro's position as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 426566
• Published on 15/01/26 at 16:00
©  Hyatt Hotels Corporation
F1: World of Hyatt (loyalty programme) "official hospitality partner" of Audi Revolut F1 Team from 2026

World of Hyatt, the loyalty programme of Hyatt Hotels Corporation, has become the "official hospitality partner" of Audi Revolut F1 Team from 2026, announced VMATCH, the marketing agency in charge of negotiating the agreement on behalf of the US group, on the 14/01/2026. The partnership…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Sponsors - Partners, …
• Article # 426523
• Published on 15/01/26 at 14:05
©  Deutscher Fussball Bund
Germany: Bitvavo (crypto) official sponsor of the DFB for the national teams and the DFB-Pokal until 2030

Bitvavo, a Dutch cryptocurrency exchange platform, has become an official partner of the Deutscher Fussball Bund for five years (2026-2030), announced the body on 14/01/2026. The agreement covers the German national teams (men's, women's, men's U21 and women's U23) as well as the DFB-Pokal…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Digital, …
• Article # 426406
• Published on 14/01/26 at 17:20
©  Puma
Puma: Anne Putz (ex-adidas) appointed senior director of corporate communications

Anne Putz has been appointed senior director of corporate communications at Puma "with immediate effect," announced the German equipment manufacturer on 12/01/2026. In this role, she will lead Puma's external and internal corporate communications and act as the company’s spokesperson. Anne Putz…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Marketing - Communication
• Article # 426330
• Published on 14/01/26 at 12:00
©  AS Monaco FC
Ligue 1 McDonald's: Avatarz (tech, ex Rarecubes) extends as official partner of AS Monaco until 2027-28

Avatarz, a tech company specialising in digital avatars and AI-based experiences, has extended as an official partner (3rd level) of AS Monaco FC (Ligue 1 McDonald's) until 2027-28, announced the club on 13/01/2026. The initial agreement was signed in May 2023, when the company was known as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 426197
• Published on 13/01/26 at 18:00