Filter by domain
Filter by year
©  adidas
adidas: revenues of €24.811bn in 2025, up 4.7% on 2024 (preliminary results)

adidas AG posted revenues of €24.811bn for the 2025 financial year (01/01 to 31/12/2025), up 4.7% in euros (2024: €23.683bn) and up 13% on a currency-neutral basis, announced the German equipment manufacturer, which presented its "preliminary unaudited numbers" for 2025 on 29/01/2026. The German…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Finance, …
• Article # 428620
• Published on 30/01/26 at 17:00
©  AC Milan
AC Milan: a partnership with Al Hammadi Holding to open a sports medicine centre in Saudi Arabia

Al Hammadi Holding, a Riyadh-based healthcare group and a hospital operator, has become an official sponsor of AC Milan (Serie A Enilive) and the club's regional partner in Saudi Arabia, announced both parties on 29/01/2026. As part of this "long-term" agreement, the two partners will create…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 428554
• Published on 30/01/26 at 15:30
©  AS Roma
Deal Tracker: AS Roma, Athletic Club, Tottenham, Valencia CF… the latest sponsorship deals in football

• Gissah, a Kuwaiti perfume brand, has become an official partner of AS Roma (Serie A Enilive) from the 2025-26 season. • Cabify, a Spanish platform for mobility solutions, has become an official sponsor of Athletic Club Bilbao (LALIGA EA Sports) and a shirt sponsor of the club's youth teams. …
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 428526
• Published on 30/01/26 at 14:00
©  RFEF
Spain/RFEF: El Pozo Alimentación (food) official sponsor of the Spanish national teams until 2030

ElPozo Alimentación, a Spanish food processing company, has become an official sponsor of the Spanish national teams until 2030 (five years), announced the Real Federacion Espanola de Futbol on 29/01/2026. As part of this agreement, the group will advertise several of its brands (Legado…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 428417
• Published on 29/01/26 at 18:00
©  Formula One Group
Formula 1: Standard Chartered (bank) official partner of Formula One Group from 2026

The British bank Standard Chartered has become an official partner of Formula One Group under a multi-year agreement starting with the 2026 season, announced the company that owns the rights to and organises the FIA Formula 1 World Championship on 27/01/2026. The agreement also covers F1…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Event organisers, Sponsors - Partners, …
• Article # 428102
• Published on 28/01/26 at 12:00
©  Puma
Puma SE: Anta Sports (CHN) to acquire all 29% held by Artémis (Pinault family holding company) for €1.5bn

Anta Sports Products, a Chinese sportswear company, "has reached a share purchase agreement with Groupe Artémis, the investment company of the Pinault family, to acquire a 29.06% stake in Puma SE," announced the group based in Jinjiang (CHN) on 27/01/2026. Artemis holds a 29.06% share in Puma SE…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Employment - training, …
• Article # 428058
• Published on 27/01/26 at 18:00
©  FIFA
FIFA: Visa (payment solutions) global sponsor of the first Women's Champions Cup

Visa, an American group specialised in payment solutions, has extended its partnership with FIFA to become a global sponsor of the inaugural edition of the FIFA Women's Champions Cup, announced the international federation on 26/01/2026. "As part of its sponsorship, Visa will present the Player…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 427912
• Published on 27/01/26 at 09:00
©  NCAA
United States/university sport: uniform sponsorship authorised by the NCAA from 01/08/2026

The NCAA Division I Council has approved "a proposal that will allow Division I sports programs to place additional commercial logos or patches on uniforms, equipment and apparel for any non-NCAA championship competition (at federal level), including the regular season," announced the athletic…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Legal, Marketing - Communication, …
• Article # 427860
• Published on 26/01/26 at 17:00
©  Olympique de Marseille
Olympique de Marseille: Heiwa (air conditioning and heating) official partner from 2025-26

Heiwa, a French manufacturer of heating and air conditioning systems, has become an official partner (3rd level) of Olympique de Marseille (Ligue 1 McDonald's) from the 2025-26 season, announced the club on 26/01/2026. "This partnership is part of the club's desire to strengthen ties with local…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 427837
• Published on 26/01/26 at 15:00
©  SSC Napoli
Serie A Enilive: Dongfeng (car manufacturer) sleeve sponsor of SSC Napoli for the remainder of 2025-26

Dongfeng, a Chinese car manufacturer, has become the sleeve sponsor of SSC Napoli (Serie A Enilive) for the remainder of the 2025-26 season, announced the club on 23/01/2026. As part of the agreement, Dongfeng will also be a global partner (3rd level) of the Italian club for the 2026-2028 cycle…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 427731
• Published on 26/01/26 at 09:00