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©  Orange Vélodrome
Ligue 1: OM looking for new naming partner for the Stade Vélodrome as Orange (telecoms) deal nears expiry

Orange, a French telecommunications operator, will not renew its naming agreement with Olympique de Marseille (Ligue 1 McDonald’s) for the Stade Vélodrome beyond its expiry in June 2026, the club confirmed to News Tank on 29/04/2026. A partner of OM since 1999, Orange notably served as the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 439633
• Published on 30/04/26 at 10:00
©  Ligue de Football Professionnel
LFP: expanded partnership with Kipsta (Decathlon), which continues as official ball supplier (2027-2032)

Kipsta, the group's sports equipment brand of Decathlon, has prematurely extended its partnership with the Ligue de Football Professionnel to become a major partner for the 2027-2032 cycle (five seasons), the LFP announced on 29/04/2026. The French brand has been the official match ball…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Professional leagues, Sponsors - Partners, …
• Article # 439631
• Published on 29/04/26 at 16:00
©  D.R.
LALIGA EA Sports: Joma to replace Macron as equipment supplier of Real Sociedad from 2026-27

Joma will become the official equipment supplier of Real Sociedad (LALIGA EA Sports) starting from the 2026-27 season, both parties announced as they presented their "major strategic partnership" on 28/04/2026. "From 01/07/2026, Real Sociedad and Joma will join forces and lay the foundations…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Rights Acquisitions, …
• Article # 439570
• Published on 29/04/26 at 11:00
©  Formula One Group
F1: Marsh (insurance broker) official partner of Formula One Group from the 2026 season

Marsh, an American company specialising in insurance brokering, risk and reinsurance, has become an official partner of Formula One Group under a multi-year agreement from the 2026 season, the body announced on 28/04/2026. As part of this agreement, Marsh will present the "Risk Perspective…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 439503
• Published on 29/04/26 at 10:00
©  D.R.
IOC: JPMorganChase (USA) first-ever global banking partner of the Olympic Games until 2030

The American bank JPMorganChase has become the "first-ever global banking partner of the Olympic Games" up to and including the 2030 French Alps Games, the International Olympic Committee announced on 28/04/2026. Under this agreement, JPMorganChase will cover the "asset and wealth management…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Authorities, International authorities, …
• Article # 439491
• Published on 28/04/26 at 18:35
©  Deutscher Fussball Bund
Germany: Google (technology) expands DFB collaboration to sponsor the men’s national team from 2026

The American technology services company Google has expanded its collaboration with the Deutscher Fussball Bund to become an official sponsor of the German men's national team from 2026, the DFB announced on 28/04/2026. The American group has been an official partner of the women's national…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Sponsors - Partners, …
• Article # 439463
• Published on 28/04/26 at 16:00
©  Chelsea FC
Premier League: Moët Hennessy (champagne, LVMH) official supplier of Chelsea FC from the 2025-26 season

Moët Hennessy, the wine and spirits division of the LVMH Group, has become an official supplier of Chelsea FC (Premier League) under a multi-year agreement starting from the 2025-26 season, the club announced on 28/04/2026. The partnership only covers the men's team. "Through the relationship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 439422
• Published on 28/04/26 at 14:00
©     D.R.
Venezia FC: several agreements to strengthen commercial operations, merchandising and stadium project

Venezia FC (Serie BKT) has formalised a series of agreements aimed at improving the club’s commercial performance, developing its merchandising strategy and its plans for a new stadium, on 28/04/2026. The Italian side has brought in the sports and entertainment agency Elevate "to assist in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 439386
• Published on 28/04/26 at 11:05
©  US Soccer
US Soccer: Oura (smart ring) "official wearable" of the US national teams to enhance sporting performance

Oura, a Finnish health technology company, has become an official sponsor of US Soccer under a "long-term partnership" beginning in 2026, the body announced on 22/04/2026. This announcement comes ahead of the kick-off of the 2026 World Cup, which will be hosted by the United States (alongside…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 439377
• Published on 28/04/26 at 10:12
©  Lay's
2026 World Cup: Lay’s activates FIFA partnership with 40 flavours inspired by participating countries

Lay's has activated its partnership with FIFA and launched 40 limited‑edition potato chip flavours inspired by the countries of the teams competing in the 2026 World Cup, the PepsiCo brand announced on 21/04/2026. "70% of Americans say they bring Lay's when gathering to watch a big game or…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Activation, …
• Article # 439315
• Published on 27/04/26 at 17:00