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©  Chelsea FC
Premier League: Circle Internet Group (crypto) main shirt sponsor of Chelsea FC from the 2026-27 season

Circle Internet Group, a company specialising in financial services related to cryptocurrencies, has become the main shirt sponsor of Chelsea FC (Premier League) from the 2026-27 season onwards, the club announced on 28 August 2026. As part of this agreement, the company will feature its USDC…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 451675
• Published on 28/08/26 at 17:10
©  VfB Stuttgart
Deal Tracker: FC Bayern, AC Milan, Leeds United, VfB Stuttgart… the latest sponsorship deals in football

• Energy renovation consultancy Greenox has become the sleeve sponsor of VfB Stuttgart (Bundesliga) from the 2026-27 season onwards, taking over from German solar energy producer Hep Solar. • The Kuwait Petroleum International group, known under its Q8 brand, has extended its sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 451665
• Published on 28/08/26 at 16:00
©  FC Bayern Munich
Sponsorship: major changes for Bundesliga clubs for the 2026-27 season

With six clubs under contract (compared with five in 2025-26), adidas is the most represented equipment supplier among the eight brands partnered with the 18 clubs competing in the 2026-27 Bundesliga. The group, which supplies one-third of the top-flight clubs, is ahead of fellow German company…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 451650
• Published on 28/08/26 at 14:00
©  Bundesliga
Germany: EA Sports (video games) extends partnership with Bundesliga and 2.Bundesliga

Electronic Arts (EA), an American video game company based in California, has extended, through its subsidiary EA Sports, its partnership as an “official licensing partner” of the Bundesliga and 2.Bundesliga, the German professional league announced on 27 August 2026. The duration of the extension…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Professional leagues, Sponsors - Partners, …
• Article # 451574
• Published on 27/08/26 at 18:00
©  Brighton & Hove Albion FC
Brighton & Hove Albion FC: British Airways (airline company) extends as global partner (2026-2029)

British Airways, a London-based airline company, has extended as global partner of Brighton & Hove Albion FC (Premier League) for a further three seasons (2026-2029), the club announced on 25 August 2026. The airline has been a partner of the English club since the 2023-24 season through its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 451355
• Published on 27/08/26 at 09:00
©  PSG
Ligue 1 McDonald's: Coca-Cola returns as official partner of Paris Saint-Germain until 2028-29

The Coca-Cola Company, an American drinks manufacturer, has become an official partner of Paris Saint-Germain (Ligue 1 McDonald's) for three seasons, until 2028-29, the club announced on 26 August 2026. The US group had already been a partner of the Parisian club, as part of a collaboration…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 451415
• Published on 26/08/26 at 18:30
©  FC Barcelona
LALIGA EA Sports: Egyptair (airline company) global partner of FC Barcelona for 3 seasons (2026-2029)

Egyptair, the Egyptian national airline, has become a global partner of FC Barcelona (LALIGA EA Sports) for three seasons, covering the 2026-2029 cycle, the club announced on 26 August 2026. The agreement covers the men’s football and basketball teams (Liga Endesa), as well as the handball…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 451387
• Published on 26/08/26 at 16:00
©  Borussia Dortmund
Borussia Dortmund: partnership with Essilor (optics) to raise awareness of eye health

Essilor, a French company specialising in the design of lenses and optical equipment (EssilorLuxottica group), has become an official partner (4th level) of Borussia Dortmund (Bundesliga) from the 2026-27 season onwards, the club announced on 25 August 2026. As part of the agreement, the two…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 451357
• Published on 26/08/26 at 15:00
©  AC Milan
Serie A Enilive: FPG (trading) becomes premium partner of AC Milan from 2026-27

FPG Fortune Prime Global, an Australia-based financial broker, has become AC Milan’s (Serie A Enilive) official online trading partner from the 2026-27 season, announced the club on 25 August 2026. This is FPG’s first-ever partnership with a sports organisation. The company has also acquired…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 451240
• Published on 25/08/26 at 15:00
©  Venezia FC
Serie A Enilive: Cynar Spritz (alcohol, Campari) extends as main shirt sponsor of Venezia FC for 2026-27

Cynar Spritz, a brand of alcoholic beverages and spirits belonging to Italian group Campari, has extended as main shirt sponsor of Venezia FC (Serie A Enilive) for the 2026-27 season, announced the club on 24 August 2026. A partner of the Italian club since 2024-25, Cynar is celebrating the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 451175
• Published on 25/08/26 at 09:00