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©  News Tank
Weekly News Extra (30/03-03/04/2026)

• Jürgen Eissmann has been appointed CEO of DFB Euro GmbH, the company responsible for organising the Women's Euro 2029. • "Euro 2032 is scheduled (in Italy and Turkey) and will take place, of that there is no doubt. I just hope that the infrastructure (in Italy) will be ready. If that’s not the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 436726
• Published on 03/04/26 at 18:00
©  Newcastle United FC
Deal Tracker: The FA, FIFA, Newcastle United, PSG… the latest sponsorship deals in football

• The American food group PepsiCo, via its Pepsi Max beverage brand, has become the "official soft drinks partner" of England men's and women's national teams until 2030. • Paris Saunt-Germain (Ligue 1 McDonald's) has two news official partners : Harvey, an IA platform specialising in legal…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 436754
• Published on 03/04/26 at 17:30
©  BasicNet
BasicNet (Kappa): stable turnover of €415.8m in 2025, €47.3m in sponsorship and media spend

BasicNet, an Italian distributor and parent company of equipment manufacturer Kappa, has recorded revenues of €415.75m for the 2025 financial year (01/01 to 31/12/2025), up 1.6% on 2024 (€409.16m), the group announced upon publication of its preliminary results on 26/03/2026. • The group's…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 436750
• Published on 03/04/26 at 17:00
©  Paris FC
Ligue 1 McDonald's: adidas extends as equipment supplier of Paris FC for eight seasons (2026-2034)

adidas has extended as equipment supplier of Paris FC (Ligue 1 McDonald's) for a further eight seasons, i.e. for the 2026-2034 cycle, the club announced on 03/04/2026. This partnership renewal was made official on 01/04 during a special event held at Stade Déjerine (Paris, FRA), home to Paris…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 436714
• Published on 03/04/26 at 14:00
©  FIFA
2026 World Cup: ADI Predictstreet becomes FIFA's 1st official partner for the prediction market category

ADI Predictstreet, a blockchain predictive market platform developed by the UAE-based group ADI Chain, has become the first official partner in FIFA’s history for the prediction market category for the 2026 World Cup, the international federation announced on 03/04/2026. The platform, which is…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 436684
• Published on 03/04/26 at 12:00
©  Paris Saint-Germain
Ligue 1 McDonald's: Whoop (sports technology) official partner of Paris Saint-Germain until 2028-29

Whoop, an American company specialising in sports technology, has become an official partner of Paris Saint-Germain (Ligue 1 McDonald's) until 2028-29, the club announced on 02/04/2026. The agreement covers the club's men's and women's (Arkema Première Ligue) teams. Under this partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 436576
• Published on 03/04/26 at 10:00
©  Lego
2026 World Cup: partnership with Lego activated via a campaign with Messi, Ronaldo, Mbappé and Vinicius

Danish construction toy company Lego is activating its partnership with FIFA and unveiling a video campaign for the 2026 World Cup featuring international players Lionel Messi (ARG), Cristiano Ronaldo (POR), Kylian Mbappé (FRA) and Vinicius Junior (BRE), on 02/04/2026. This commercial, shared…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Marketing - Communication, …
• Article # 436595
• Published on 02/04/26 at 17:00
©  LALIGA
Sponsorship: LALIGA, 1st European league to partner with Polymarket (prediction) in the US and Canada

LALIGA has become the first European sports league to partner with Polymarket, a blockchain-based prediction platform that allows users to bet on future events, on 02/04/2026. This multi-year agreement covers the United States and Canada. Under this partnership, Polymarket will benefit from…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, International development, …
• Article # 436558
• Published on 02/04/26 at 16:00
©  Bayer 04 Leverkusen
Bundesliga: AB InBev to replace Bitburger as official beer partner of Bayer 04 Leverkusen (2026-2031)

Belgian brewer AB InBev is to become the "official beer partner" of Bayer 04 Leverkusen (Bundesliga) for five seasons (2026-2031), the club announced on 31/03/2026. As part of this partnership, the group will primarily promote its Anheuser Busch brand, as well as its German brands Beck's and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 436375
• Published on 02/04/26 at 10:00
©  D.R.
News Tank Football: elections, appointments & departures recorded in March 2026

• Joan Laporta, president of FC Barcelona (LALIGA EA Sports) from 2003 to 2010 and since March 2021, has been re-elected until 2031 in elections held on 15/03/2026. • Daniel McEwan, director of partnerships at Chelsea FC (Premier League) since January 2025, has left the club, he announced on…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 436270
• Published on 01/04/26 at 18:00