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©  On Location
2026 World Cup / On Location: over 500,000 hospitality packages sold and record sales generated

The 2026 World Cup hospitality programme, "already the world’s largest-ever hospitality effort," has already generated sales of over 500,000 packages and "more hospitality revenue than any previous World Cup or global event," On Location, the official hospitality provider for the tournament…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Ticketing, …
• Article # 442941
• Published on 01/06/26 at 18:00
©  D.R.
Ligue 1 McDonald’s: adidas replaces Puma as RC Lens equipment supplier for five seasons (2026-2031)

adidas will once again become the official equipment supplier of RC Lens (Ligue 1 McDonald’s) for five seasons (2026-2031), the club announced on 01 June 2026. The partnership, which covers all RC Lens teams, was negotiated by Sportfive, the club’s marketing agency. The German brand becomes the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 442878
• Published on 01/06/26 at 15:00
©  News Tank
Weekly News Extra (25 to 29 May 2026)

• "In the future, we will be able to consider playing league matches abroad. This is part of the plans officially announced today by UEFA and FIFA. Whilst no provision had been made for this in the past, it is now possible to do so by following a procedure - the same one we applied on an ad hoc…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 442764
• Published on 29/05/26 at 19:51
©  UEFA
UEFA: Alibaba (e-commerce) official sponsor of the men's club competitions (2027-2033) and Euro 2028

Alibaba Group, a Chinese e-commerce company, has become a strategic partner of UEFA and will be an official sponsor of men's club competitions for the 2027-2033 cycle (six seasons), as well as a global sponsor of Euro 2028, the European Confederation and UC3, a joint venture with European Football…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 442779
• Published on 29/05/26 at 17:30
©  Boss
Deal Tracker: Liverpool, US Soccer, UEFA, Inter Milan… the latest sponsorship deals in football

• Alibaba Group, a Chinese e-commerce company, has become a strategic partner of UEFA and will be an official sponsor of men's club competitions for the 2027-2033 cycle (six seasons), as well as a global sponsor of Euro 2028. • Socios.com, a blockchain and cryptocurrency platform owned by…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 442778
• Published on 29/05/26 at 16:31
©  Pascale Venot
2026 World Cup: DoorDash, official supporter, launches its first-ever international brand campaign

DoorDash, an American meal delivery service, is activating its partnership with FIFA for the 2026 World Cup and unveiling “Deliver Us To Fútbol”, its first-ever international campaign highlighting its umbrella brand and its subsidiaries Deliveroo and Wolf, on 29 May 2026. This campaign is being…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Activation, …
• Article # 442705
• Published on 29/05/26 at 13:00
©  D.R.
New Balance: James Frapwell (ex-Clarks) appointed head of marketing, global football

James Frapwell has been appointed head of marketing, global football at American sportswear company New Balance, he announced on LinkedIn on 28 May 2026. The British executive joins the manufacturer after 13 years with English footwear company Clarks. Across European Top 5, New Balance is the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Marketing - Communication
• Article # 442655
• Published on 29/05/26 at 10:00
©  RC Lens
Ligue 1 McDonald’s: Auchan (retail) extends as RC Lens main shirt sponsor for five seasons (2026-2031)

Auchan, a French retail company, has extended as RC Lens (Ligue 1 McDonald's) main shirt sponsor for five additional seasons (2026-2031), the club announced on 28 May 2026. The extension was negotiated by Sportfive. The company, headquartered in Villeneuve-d’Ascq, around 40 kilometres from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 442626
• Published on 28/05/26 at 18:12
©  France Football / UEFA
Ballon d’Or: 70th ceremony to be staged in London for the first time on 26 October 2026

The 70th Ballon d’Or ceremony, co-organised by France Football (Amaury Group) and UEFA, will take place in London (England) for the first time on Monday 26 October 2026, the organisers announced on 28 May 2026. The decision was made as a tribute to England international Stanley Matthews, the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Public Authorities & Regulations, Essentials Sponsors & Partners, International authorities, …
• Article # 442591
• Published on 28/05/26 at 16:00
©  DFB
Germany/DFB: partnership with Targobank extended to the men’s national teams (2026-2030)

The German bank Targobank has extended its agreement as an official partner of the Deutscher Fussball Bund for four additional seasons (2026-2030), the federation announced on 28 May 2026. The company, owned by Crédit Mutuel and already a partner of the federation as the official bank of the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Sponsors - Partners, …
• Article # 442576
• Published on 28/05/26 at 15:00