Filter by domain
Filter by year
©  FIFA
FIFA/2026 World Cup: partnership with adidas' adiClub programme to offer rewards (including tickets)

The FIFA Rewards and adiClub (adidas) membership programmes have partnered for the 2026 World Cup, the international football federation announced on 18 May 2026. Users who link their FIFA Rewards and adiClub accounts will benefit from a range of advantages on both platforms, including bonus…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, International authorities, Sponsors - Partners, …
• Article # 441981
• Published on 22/05/26 at 13:00
©  Deutscher Fussball Bund
Germany/DFB: partnership with Flyeralarm (printing) extended to the men's national team (2026-2030)

Flyeralarm, a German company specialised in online printing solutions for companies, has extended its partnership with the Deutscher Fussball Bund (DFB) for a further four seasons (2026-2030), the body announced on 22 May 2026. For this new cycle, the brand is extending its existing agreement…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 441973
• Published on 22/05/26 at 12:05
©  Crystal Palace FC
Crystal Palace FC: Temporal Technologies to replace Net88 (betting) as main shirt sponsor from 2026-27

Temporal Technologies, an American open-source software platform, will become Crystal Palace FC’s (Premier League) main shirt sponsor from the 2026-27 season under a multi-year agreement, the club announced on 21 May 2026. The deal also covers Crystal Palace’s youth teams. The company succeeds…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 441828
• Published on 21/05/26 at 15:00
©  FC Barcelone
FC Barcelona: Emirates Islamic (bank) regional partner in the United Arab Emirates until 2027-28

Emirates Islamic has become a regional partner of FC Barcelona (LALIGA EA Sports) in the United Arab Emirates for two seasons (2026-27 and 2027-28), the club announced on 20 May 2026. The financial institution has therefore acquired the status of "Official Commercial Banking Partner" in this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 441726
• Published on 21/05/26 at 10:00
©  Visa
2026 World Cup: Visa launches “Tap In” campaign featuring Erling Haaland and Lamine Yamal

Visa, an American group specialised in payment solutions and global partner of FIFA, has launched the "Tap In" campaign ("tap in" defining an easy finish in football) for the 2026 World Cup, on 18 May 2026. As part of this activation, Visa cardholders in the United States and Canada can…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 441671
• Published on 20/05/26 at 18:00
©  DFB
DFB: partnership with Zalando extended to men’s and women’s German Cups (2026-2030)

Zalando, a German online fashion retailer, has extended its partnership with the Deutscher Fussball Bund (DFB) to become an official partner of the men’s and women’s German Cups (DFB-Pokal) and the Google Pixel Women’s Supercup for the 2026-2030 cycle (four seasons), the German football federation…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Rights Acquisitions, …
• Article # 441631
• Published on 20/05/26 at 13:00
©  FIFA
FIFA/2026 World Cup: Betano (sports betting) tournament supporter for Europe and South America

Betano, a sports betting operator owned by Greek group Kaizen Gaming, has become an official supporter of the 2026 World Cup for Europe and South America, FIFA announced on 18 May 2026. This partnership marks the third collaboration between Betano and FIFA, after the operator became an official…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 441415
• Published on 19/05/26 at 12:00
©  Accor / PSG
Accor: partnership with PSG renewed until 2029-30 and celebrated through a brand campaign

Accor, via its lifestyle programme ALL (Accor Live Limitless), has extended as "premium hotel partner" of Paris Saint-Germain (Ligue 1 McDonald's) for four additional seasons (2026-2030), the French hotel group announced on 18 May 2026. As part of the renewal, Accor launched "an advertising…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 441350
• Published on 19/05/26 at 10:00
©  Olympique de Marseille
Ligue 1: Monster Energy (energy drinks) official partner of Olympique de Marseille from 2026-27

Monster Energy, an American energy drink brand owned by Monster Beverage Corporation, has become an official partner of Olympique de Marseille (Ligue 1 McDonald's) from the 2026-27 season, the club announced on 16 May 2026. The duration of the partnership has not been disclosed. The brand will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 441212
• Published on 18/05/26 at 12:00
©  Real Betis Balompié
LALIGA EA Sports: AUS Global (trading) extends as Real Betis Balompié shorts sponsor until 2027-28

AUS Global, an Australian trading company, has extended as shorts sponsor of Real Betis Balompié (LALIGA EA Sports) for two additional seasons (2026-2028), the Spanish club announced on 14 May 2026. The company has partnered with the Seville-based club since 2023-24, when it replaced airline…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 441176
• Published on 18/05/26 at 10:00