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©  LOSC Lille
LOSC Lille: New Balance, the club's equipment supplier since 2016-17, extends contract beyond 2025-26

New Balance has extended as official equipment supplier of LOSC Lille (Ligue 1 McDonald's) beyond the 2025-26 season and "for many more years to come," the French club announced on 21/04/2026. This extension brings the partnership to over ten years, as New Balance has been a partner of LOSC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 438682
• Published on 22/04/26 at 10:00
©  Brentford FC
Brentford FC: Indeed (job search platform) to replace Hollywoodbets as main shirt sponsor from 2026-27

Indeed, an American digital job search platform, has extended its partnership with Brentford FC (Premier League) to become the club's main shirt sponsor under a multi-year agreement from the 2026-27 season, the club announced on 21/04/2026. This new agreement, which also covers the women's…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 438645
• Published on 21/04/26 at 18:00
©  SSC Napoli
Serie A Enilive: XTB (online broker) global partner of SSC Napoli until 2026-27

XTB, a Polish company specialising in online brokerage, has become a global partner of SSC Napoli (Serie A Enilive) until the end of the 2026-27 season, the club announced on 21/04/2026. Under this agreement, XTB ranks third in the Italian club’s sponsorship hierarchy, alongside six other…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 438595
• Published on 21/04/26 at 14:00
©  SS Lazio
Serie A Enilive: Polymarket (prediction platform) main shirt sponsor of SS Lazio until 2027-28

Polymarket, a blockchain predictive market platform that allows users to bet on future events, has become the main shirt sponsor of SS Lazio (Serie A Enilive) under a multi-year partnership, the club announced on 18/04/2026. The brand's logo first appeared on Lazio's kits for the match against SSC…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 438450
• Published on 20/04/26 at 15:10
©  News Tank
Weekly News Extra (13-17/04/2026)

• FIFA has published its team base camp brochure for the Women’s World Cup 2027 in Brazil. The document features 38 training sites, all paired with accommodation facilities. • The Public Investment Fund (PIF) has signed an agreement with Kingdom Holding Company for the sale of a 70% stake in…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 438327
• Published on 17/04/26 at 18:00
©  D.R.
Brisbane 2032: Commonwealth Bank named first founding partner of the domestic partnerships programme

Commonwealth Bank (CBA or CommBank), an Australian bank based in Sydney, has become the first partner of the Brisbane 2032 Olympic and Paralympic Games organising committee, announced both parties on 16/04/2026. CommBank has the status of founding partner, premium partner and official bank of…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Rights Acquisitions, …
• Article # 438278
• Published on 17/04/26 at 15:00
©  Chelsea FC
Premier League: BingX (crypto) extends as training kit sponsor of Chelsea FC for the 2026-27 season

BingX, a Singapore-based cryptocurrency exchange platform, has extended as training kit sponsor of Chelsea FC (Premier League) for the 2026-27 season, the club announced on 16/04/2026. The brand initially became the sleeve sponsor of Chelsea FC on 05/01/2024, marking its first sports…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 438149
• Published on 16/04/26 at 18:00
©  AC Milan
Serie A Enilive: Corpay (payment solutions) extends as official partner of AC Milan beyond 2025-26

Corpay, an American payment solutions company, has extended as official partner of AC Milan (Serie A Enilive) beyond the 2025-26 season, the club announced on 14/04/2026. The brand has been an official partner of AC Milan since 19/10/2023. Corpay retains the status of "official commercial…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 437704
• Published on 14/04/26 at 12:00
©  Puma
Puma: James Carnes (ex adidas) appointed senior vice president in charge of creative direction

James Carnes has been appointed senior vice president in charge of creative direction at Puma "effective immediately," the German sports equipment manufacturer announced on 13/04/2026. Reporting to Maria Valdes, chief brand officer (since 27/10/2025), he is responsible for "directly overseing…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Marketing - Communication
• Article # 437628
• Published on 13/04/26 at 18:00
©  Paris Saint-Germain
Ligue 1 McDonald's: sponsorship accounts for 25.3% (€734m) of clubs’ revenue in 2024-25 (DNCG)

Sponsorship revenue generated by the 18 Ligue 1 McDonald’s clubs for the 2024-25 season totalled €734m, up 2.1% on the 2023-24 campaign (€719m), according to the DNCG report dedicated to the individual accounts of Ligue 1 and Ligue 2 clubs published by the Ligue de Football Professionnel on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Finance, …
• Article # 437552
• Published on 13/04/26 at 12:00