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©  CN PepsiCo
Marketing: Pepsi structures a new brand platform "celebrating football culture"

PepsiCo, an American food group, has unveiled "Pepsi Football Nation", its platform dedicated to Pepsi’s football sponsorship assets, on 20/03/2026. The platform is designed "to bring football culture into everyday life from Rio de Janeiro (BRA) to London (GBR), beyond the 90 minutes of play.…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Digital, …
• Article # 435218
• Published on 24/03/26 at 15:00
©  Alan
Investments: Kylian Mbappé shareholder and ambassador of French unicorn Alan (insurance)

French international Kylian Mbappé has become a shareholder in French unicorn Alan, specialised in health and provident insurance, the company announced during an event marking its 10th anniversary held in Paris on 23/03/2026. The Real Madrid CF (LALIGA EA Sports) player, who invests via…
Domain(s): Sponsors & Partners
• Category(ies): Investment funds, Sponsors - Partners, Finance, …
• Article # 435212
• Published on 24/03/26 at 14:00
©  Euroleague Basketball
Basketball: Sprite (The Coca-Cola Company) official partner of Euroleague Basketball from 2026-27

The Coca-Cola Company, an American beverage manufacturer, is to become an official partner of Euroleague Basketball, via its Sprite soft drinks brand, under a multi-year agreement from the 2026-27 season, the body announced on 23/03/2026. This marks Sprite's first partnership in European…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Sponsors - Partners, …
• Article # 435145
• Published on 24/03/26 at 11:00
©  Lega Serie A
Italy: Philadelphia (Mondelez) extends as official partner of Lega Serie A beyond 2025-26

Philadelphia, a soft cheese spread brand belonging to the American group Mondelēz International, has extended its partnership with Lega Serie A beyond the 2025-26 season, the Italian professional league announced following its general assembly meeting on 23/03/2026. Philadelphia has been a…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Sponsors - Partners, …
• Article # 435143
• Published on 24/03/26 at 10:00
©  Valencia CF
Valencia CF: Cabify (VTC) becomes official sponsor, brand's logo to be displayed on the ball kids' bibs

Cabify, a Spanish VTC platform, has become an official sponsor (4th level) of Valencia CF (LALIGA EA Sports) from the 2025-26 season, announced the club on 23/03/2026. As part of this agreement, the brand will have visibility on the signage at Mestalla Stadium (49,430 capacity), as well as on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 435107
• Published on 23/03/26 at 17:30
©  UEFA
UEFA: partnership extended with Beyond Hospitality to cover Euro 2028

UEFA has extended its partnership with Beyond Hospitality to cover Euro 2028 (to be held in the UK and Ireland from 09/06 to 09/07), announced the body on 20/03/2026. The British afency will be tasked to "create, promote, sell globally and deliver unique ticket-inclusive hospitality packages…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Ticketing, …
• Article # 434872
• Published on 23/03/26 at 10:00
©  News Tank
Weekly News Extra (16-20/03/2026)

• The Real Federacion Espanola de Futbol has announced that it will hold a public auction of 14 properties located in the provinces of Vitoria, Almeria, Badajoz, Cordoba, Gijón, Valencia, Madrid, Palencia, Pamplona, and Seville, with "a portion of the proceeds to be reinvested in the regional…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 434956
• Published on 20/03/26 at 18:20
©  Fulham FC
Deal Tracker: RFEF, AS Monaco, Fulham FC, Everton FC … the latest sponsorship deals in football

• Movistar, a brand owned by telecoms operator Telefonica, has become the official sponsor of the Spanish national teams (men's, women's, U21s and youth teams) until 2030. • Harvey, an AI platform specialising in legal services, has become an official partner of Fulham FC (Premier League) from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 434953
• Published on 20/03/26 at 17:20
©  Arsenal FC
Premier League: HFM (online trading platform) official partner of Arsenal FC from 2025-26

HFM, an online forex trading platform based in Saint Vincent and the Grenadines, has become an official partner (2nd level) of Arsenal FC (Premier League) under a multi-year agreement from the 2025-26 season, announced the club on 20/03/2026. As part of this partnership, HFM "will benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 434833
• Published on 20/03/26 at 13:00
©  Manchester City FC
Manchester City FC: a partnership with N-able (cybersecurity) to implement AI-powered solutions

N-able, an American cybersecurity software publisher, has become a global partner of Manchester City FC (Premier League) from the 2025-26 season, announced the club on 19/03/2026. As part of this agreement, which also covers the women's team (Barclays Women's Super League), the group will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 434696
• Published on 19/03/26 at 17:00