Filter by domain
Filter by year
©  Parma Calcio 1913
Parma Calcio 1913: MuchBetter (payment solutions) extends as training kit sponsor from 2026-27

MuchBetter, a British digital payments and e-wallet services provider, has extended as training kit sponsor of Parma Calcio 1913 (Serie A Enilive) from the 2026-27 season onwards, the club announced on 5 August 2026. The brand first became a sponsor of the Italian club on January 2026. In…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450257
• Published on 06/08/26 at 17:00
©  Arsenal FC
Arsenal FC: Emirates extends main shirt sponsorship and stadium naming rights agreement (2028-2033)

Emirati airline Emirates has extended as main shirt sponsor of Arsenal FC (Premier League) and title partner of the Emirates Stadium (London; 60,704 capacity) for a further five seasons, the club announced on 6 August 2026. The agreement, which was previously set to expire at the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 450280
• Published on 06/08/26 at 16:00
©  WTA
Tennis: IMG appointed as managed production services partner of the WTA from the 2027 season

The British agency IMG has been appointed as managed production services partner of the Women's Tennis Association from the 2027 season onwards, the body announced on 5 August 2026. Under this agreement, "IMG will lead the delivery of coverage across more than 50 WTA Tour events each season…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Media, Sponsors - Partners, …
• Article # 450251
• Published on 06/08/26 at 13:00
©  adidas
adidas: first-half 2026 sales up to €13.3bn, €212m invested in 2026 World Cup marketing

adidas AG generated revenue of €13.335bn in the first half of 2026 (from 1 January to 30 June 2026), up 13% in euro terms (H1 2025: €12.105bn) and 14% on a currency-neutral basis, "as the strengthening of the euro against several currencies led to an unfavorable translation impact," the German…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 450217
• Published on 06/08/26 at 11:00
©  Olympique de Marseille
Olympique de Marseille: adidas set to replace Puma as equipment supplier from the 2028-29 season (press)

adidas is set to become the equipment supplier for Olympique de Marseille (Ligue 1 McDonald's) from the 2028-29 season onwards, according to reports from French media RMC Sport confirmed by AFP on 5 August 2026. Having been the club's kit supplier from 1974 to 1994, and then from 1996 to 2018…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 450223
• Published on 06/08/26 at 10:00
©  Real Betis Balompié
Real Betis: a partnership with SoccerSolver (software) to improve scouting and player valuation process

Real Betis Balompié (LALIGA EA Sports) have entered into a strategic partnership with Spanish startup SoccerSolver, which dévelops an AI-powered football analytics platform, to improve its scouting, player valuation and decision-making process, the club announced on 5 August 2026. "SoccerSolver…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450186
• Published on 05/08/26 at 13:00
©  Puma
Puma: €3.554bn in turnover in the first half of 2026, down 7.9%

Puma posted revenue of €3.554bn in the first half of 2026 (from 1 January to 30 June 2026), down 5.2% at constant exchange rates (-7.9% on a reported basis) compared with the first half of 2025 (€3.861bn), the German sportswear manufacturer announced on 31 July 2026. During the first six months…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Finance
• Article # 450140
• Published on 05/08/26 at 10:00
©  Manchester United FC
Manchester United FC: Betway (sports betting) to become training kit sponsor from 2026-27

Betway, a British sports betting operator based in Guernsey and Malta, has become the training kit sponsor of Manchester United FC (Premier League) from the 2026-27 season onwards, the club announced on 4 August 2026. This agreement, valued at £20m (€23.3m) per year, also covers the English…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 450154
• Published on 05/08/26 at 09:00
©  F1
Formula 1: record attendance (3.7 million) after 11 Grands Prix, a fanbase of 830 million people by 2026

"The global fan base continues to increase each year, with more than 830 million people following the sport, up +64% compared to 2018 figures that marked the first full year after Liberty Media’s acquisition," Formula One Group said on 29 July 2026, following the publication of its 2026 mid-season…
Domain(s): Clubs, Sponsors & Partners, Media
• Category(ies): Authorities, Media, Event organisers, …
• Article # 450110
• Published on 04/08/26 at 17:15
©  SC Paderborn 07
Bundesliga: C. Hedenkamp (pharmaceuticals) main shirt sponsor of promoted side SC Paderborn from 2026-27

C. Hedenkamp, a German manufacturer of pharmaceuticals and food supplements, has expanded its partnership with SC Paderborn 07 (promoted to the Bundesliga) to become its main shirt sponsor from the 2026-27 season onwards, the club announced on 3 July 2026. The German brand became an official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450141
• Published on 04/08/26 at 16:30