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©  FIFA
2026 World Cup: ADI Predictstreet becomes FIFA's 1st official partner for the prediction market category

ADI Predictstreet, a blockchain predictive market platform developed by the UAE-based group ADI Chain, has become the first official partner in FIFA’s history for the prediction market category for the 2026 World Cup, the international federation announced on 03/04/2026. The platform, which is…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 436684
• Published on 03/04/26 at 12:00
©  Paris Saint-Germain
Ligue 1 McDonald's: Whoop (sports technology) official partner of Paris Saint-Germain until 2028-29

Whoop, an American company specialising in sports technology, has become an official partner of Paris Saint-Germain (Ligue 1 McDonald's) until 2028-29, the club announced on 02/04/2026. The agreement covers the club's men's and women's (Arkema Première Ligue) teams. Under this partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 436576
• Published on 03/04/26 at 10:00
©  Lego
2026 World Cup: partnership with Lego activated via a campaign with Messi, Ronaldo, Mbappé and Vinicius

Danish construction toy company Lego is activating its partnership with FIFA and unveiling a video campaign for the 2026 World Cup featuring international players Lionel Messi (ARG), Cristiano Ronaldo (POR), Kylian Mbappé (FRA) and Vinicius Junior (BRE), on 02/04/2026. This commercial, shared…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Marketing - Communication, …
• Article # 436595
• Published on 02/04/26 at 17:00
©  LALIGA
Sponsorship: LALIGA, 1st European league to partner with Polymarket (prediction) in the US and Canada

LALIGA has become the first European sports league to partner with Polymarket, a blockchain-based prediction platform that allows users to bet on future events, on 02/04/2026. This multi-year agreement covers the United States and Canada. Under this partnership, Polymarket will benefit from…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, International development, …
• Article # 436558
• Published on 02/04/26 at 16:00
©  Bayer 04 Leverkusen
Bundesliga: AB InBev to replace Bitburger as official beer partner of Bayer 04 Leverkusen (2026-2031)

Belgian brewer AB InBev is to become the "official beer partner" of Bayer 04 Leverkusen (Bundesliga) for five seasons (2026-2031), the club announced on 31/03/2026. As part of this partnership, the group will primarily promote its Anheuser Busch brand, as well as its German brands Beck's and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 436375
• Published on 02/04/26 at 10:00
©  D.R.
News Tank Football: elections, appointments & departures recorded in March 2026

• Joan Laporta, president of FC Barcelona (LALIGA EA Sports) from 2003 to 2010 and since March 2021, has been re-elected until 2031 in elections held on 15/03/2026. • Daniel McEwan, director of partnerships at Chelsea FC (Premier League) since January 2025, has left the club, he announced on…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 436270
• Published on 01/04/26 at 18:00
©  Intersport
Intersport: a turnover of €14.1bn in 2025, up slightly on 2024 (€14bn; +1.2%)

Intersport has posted a turnover of €14.1bn for the 2025 financial year, up 1.2% (on a currency‑neutral basis) on 2024 (€14bn), the Swiss sporting goods retail group announced on 31/03/2026. These results are driven by Intersport network's of 5,260 stores in 40 countries (compared with 5,464…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Finance, …
• Article # 436347
• Published on 01/04/26 at 16:00
©  The Football Association
The FA: PepsiCo (beverages) official sponsor of England men's and women's national teams until 2030

The American food group PepsiCo, via its Pepsi Max beverage brand, has become the "official soft drinks partner" of England men's and women's national teams as part of a four-year agreement (2026-2030), the FA announced on 30/03/2026. "The partnership will come to life through a multi-channel…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 436232
• Published on 01/04/26 at 11:00
©  Paris Saint-Germain
Ligue 1: Harvey (IA) supports its expansion in France by becoming a sponsor of Paris Saint-Germain

Harvey, an American AI platform specialising in legal services, has become an official partner of Paris Saint-Germain (Ligue 1 McDonald's) from 2025-26, the club announced on 31/03/2026. As part of the agreement, negotiated by Sportfive, Harvey ranks third in the Parisian club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Legal, …
• Article # 436177
• Published on 01/04/26 at 09:00
©  RCD Espanyol
LALIGA EA Sports: Kelme extends as equipment supplier of RCD Espanyol for 4 seasons (2026-2030)

Kelme, a Spanish brand belonging to the Chinese group Yuanxiang, has extended its agreement as equipment supplier of RCD Espanyol (LALIGA EA Sports) for an additional four seasons (2026-2030), the club announced on 27/03/2026. The brand has been under contract with the Spanish club since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 435791
• Published on 30/03/26 at 10:00