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Puma: Steve Cecchini (ex-Nike) appointed senior vice president sports marketing

Steve Cecchini has been appointed senior vice president sports marketing at Puma with effect from 1 October 2026, the German sportswear manufacturer announced on 9 September 2026. "Steve brings years of experience building impactful partnerships and creating winning strategies across product…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Marketing - Communication
• Article # 452958
• Published on 10/09/26 at 09:00

UK / Barclays WSL: Nike becomes both kit supplier and main shirt sponsor of London City Lionesses

London City Lionesses, the only Barclays Women’s Super League club independent from a men’s team, have extended their partnership with Nike, which becomes the club’s main shirt sponsor while retaining its status as kit supplier, the club, owned by Kynisca Sports International Ltd, a multi-team…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 452938
• Published on 09/09/26 at 16:00

Crystal Palace: launch of individual sponsorship offer for women’s players (£1,000 per season)

Crystal Palace FC is offering companies the opportunity to sponsor individual players from its women’s team (Barclays Women's Super League) for £1,000 (€1,163) for the 2026-27 season, the club announced on 8 September 2026. The sponsorship package notably includes the display of the partner…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 452921
• Published on 09/09/26 at 15:30

Premier League: SumUp (payment solutions) sleeve sponsor of Manchester United FC from the 2026-27 season

SumUp, a British fintech specialising in payment solutions, has become the sleeve sponsor of Manchester United FC (Premier League) under a multi-year agreement starting from the 2026-27 season, the club announced on 8 September 2026. The partnership also covers the women’s team (Barclays Women's…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 452790
• Published on 08/09/26 at 18:00

Liverpool FC: Turkish Airlines to become main shirt sponsor from the 2027-28 season (£60m per year)

Turkish Airlines is to become the main shirt sponsor of Liverpool FC (Premier League) from the 2027-28 season, the club announced on 8 September 2026. The agreement also covers the women’s team (Barclays Women's Super League) and youth teams. The partnership runs for an initial five seasons…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 452741
• Published on 08/09/26 at 13:00

LALIGA EA Sports: GAC (car manufacturer) sleeve sponsor of Villarreal CF for two seasons (2026-2028)

GAC (Guangzhou Automobile Cie), a Chinese car manufacturer, has become the sleeve sponsor of Villarreal CF (LALIGA EA Sports) for two seasons, covering the 2026-2028 cycle, the club announced on 7 September 2026. The brand has the status of "official automobile sponsor" and ranks second in the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 452632
• Published on 07/09/26 at 17:00

UEFA: Hyundai (car manufacturer) global partner of the Champions League for the 2026-2031 cycle

Hyundai, a South Korean car manufacturer, has become an official partner of the Champions League for the 2026-2031 cycle (five seasons), UC3, the joint venture between UEFA and European Football Clubs (EFC), announced on 7 September 2026. The brand has the status of "official automotive…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 452610
• Published on 07/09/26 at 16:00

UEFA: agreement extended with Strauss (workwear), which becomes first-ever official refereeing sponsor

Strauss, a German manufacturer of workwear and protective equipment, has extended its collaboration with UEFA and entered into a new partnership with the governing body focused on refereeing, the two parties announced on 4 September 2026. The agreement, which aims to "reinforce the vital role…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 452554
• Published on 07/09/26 at 12:00

Premier League: EA Sports FC (video game) extends as official partner of Liverpool FC from 2026-27

EA Sports FC, a video game franchise from US publisher EA Sports, has extended as official partner of Liverpool FC (Premier League) starting from the 2026-27 season, the club announced on 3 September 2026. EA Sports succeeded Japanese video game publisher Konami on 16 July 2019. "Over the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 452431
• Published on 07/09/26 at 09:00

Weekly News Extra (31 August to 4 September 2026)

• CONMEBOL and FIFPRO have strengthened their cooperation in the fight against racism and discrimination in South American football, notably through the introduction of training programmes for players and forums for dialogue, on 3 September 2026. • Valencia CF (LALIGA EA Sports) have announced…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 452424
• Published on 04/09/26 at 18:00