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©  UEFA
UEFA: Swissquote (online banking, SUI) & its Yuh app, national partners of UEFA Women's Euro 2025

Swiss online bank Swissquote and its subsidiary Yuh, a financial services application, have become national partners (2nd level) of UEFA Women's Euro 2025, announced UEFA on 12/12/2024. • As part of the agreement, the two brands will benefit from visibility on promotional areas, LED signage…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 347817
• Published on 12/12/24 at 14:30
©  Paris FC
Ligue 2 BKT: Groupe ADP (airports) renews as a major partner of Paris FC (2024-2027)

The Groupe ADP (formerly Aéroports de Paris), a French public company specialised in the development of airport hubs, has extended as a major partner (2nd level) of Paris FC (Ligue 2 BKT) for a further three seasons, i.e. over the 2024-2027 cycle, announced the club on 10/12/2024. Committed to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 347678
• Published on 11/12/24 at 16:35
©  Eredivisie
Netherlands: VriendenLoterij (lottery) title sponsor of the Eredivisie for four seasons (2025-2029)

Dutch lottery VriendenLoterij has extended its partnership with the Eredivisie to become the title sponsor for the 2025-2029 cycle (four seasons), announced the Dutch league on 09/12/2024. The men's professional top flight will be known as the "VriendenLoterij Eredivisie". The Eredivisie has…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Professional leagues, Sponsors - Partners, …
• Article # 347513
• Published on 10/12/24 at 17:00
©  D.R.
France: UNECATEF enters partnership with Eyeball (scouting platform) for members looking for work

UNECATEF has entered into a partnership with Eyeball, a scouting platform based in Prague (CZE), aimed at its unemployed members, announced the French National Union of Professional Football Coaches and Technical Staff on 10/12/2024. "Thanks to this collaboration, our members looking for work…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Social partners, Sponsors - Partners, …
• Article # 347452
• Published on 10/12/24 at 15:20
©  CBF
CBF: Nike extends as kit supplier to Brazil's national teams (2027-2038; $100m/year)

Nike has extended as the official kit supplier for the Brazilian national teams for a further 12 years (2027-2038), announced the Confederação Brasileira de Futebol on 06/12/2024. The agreement covers all the national teams (men's, women's, youth, beach soccer and futsal). Under this renewed…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Federations, Sponsors - Partners, …
• Article # 347275
• Published on 09/12/24 at 14:30
©  Atalanta BC
Serie A Enilive/Atalanta BC: Zondacrypto (sleeve sponsor) extends partnership to the training kit

Zondacrypto, an Estonia-based cryptocurrency exchange platform, has extended its partnership with Atalanta BC (Serie A Enilive) to become a training kit sponsor from the 2024-25 season, announced the club on 06/12/2024. The platform is already a sleeve sponsor of the Italian club over the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 347216
• Published on 09/12/24 at 11:30
©  D.R.
Weekly News Extra (02-06/12/2024)

• The DFB announced that its executive committee had unanimously decided to approve the two bids for the 2030 (Morocco, Portugal and Spain) and 2034 (Saudi Arabia) World Cups, on 06/12/2024, It will therefore vote in favour of this double award (via a single vote) at the FIFA Congress to be held…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 347143
• Published on 06/12/24 at 17:00
©  Newcastle United FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 347121
• Published on 06/12/24 at 16:00
©  Olympique Lyonnais
OL Féminin: Kleber (tyres) sleeve sponsor for 2024-2026; Orange (telecoms) official partner

Kleber, a French tyre brand belonging to the Michelin group, has become a major partner (2nd level) and sleeve sponsor of Olympique Lyonnais' women's team (Arkema Première Ligue) for two seasons (2024-2026), announced the club on 05/12/2024. The agreement was negotiated by the Sportfive…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 347038
• Published on 06/12/24 at 13:40
©  FC Girondins de Bordeaux
Naming rights: Matmut will not extend its deal with Stade de Bordeaux (€2m/year) beyond July 2025

Matmut will not be extending its naming rights agreement with SBA, the company responsible for managing and operating the Stade de Bordeaux (42,115 capacity), beyond its scheduled expiry date of 31/07/2025, announced the French mutual insurance group on 05/10/2024. Under the terms of the contract…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 347002
• Published on 06/12/24 at 09:20