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©  Club Atlético de Madrid
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 342402
• Published on 25/10/24 at 13:40
©  UEFA
UEFA: Flix (travel) official partner of the Europa League & Conference League (2024-2027)

Flix, a German bus and train travel company, has become an official UEFA partner for the Europa League and Conference League over the 2024-2027 cycle (three seasons), announced the body on 25/10/2024. Under the agreement, "UEFA and the Munich-based company will join forces to promote…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 342399
• Published on 25/10/24 at 13:00
©  Seb Lascoux
Sporsora: managing director Magali Tézenas du Montcel to step down at the end of 2024

Magali Tézenas du Montcel, managing director of the cross-industry organisation for players in the sports economy Sporsora since July 2022, will be leaving her post at the end of 2024, learned News Tank on 24/10/2024. She had previously held the post of delegate general of the organisation from…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sponsors - Partners, Governance, …
• Article # 342332
• Published on 25/10/24 at 08:40
©  TKO
USA/Endeavor: TKO to acquire On Location, IMG & the World Rodeo League for $3.25bn

TKO Group Holdings, a joint venture formed in April 2023 combining the UFC and WWE businesses, is to acquire Professional Bull Riders (PBR, the world's premier bull rodeo league), On Location (hospitality) and IMG (global sports, events and entertainment agency) from Endeavor Group Holdings, which…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Professional leagues, Investment - Shareholding, …
• Article # 342304
• Published on 24/10/24 at 16:55
©  Ryder Cup
Golf: DP World (logistics, UAE), worldwide partner of the Ryder Cup for the 2025 & 2027 editions

DP World, a port operator and subsidiary of Dubai World, a company owned by the government of the United Arab Emirates, has renewed as a "worldwide partner" of the Ryder Cup for its next two editions, in Bethpage Black (United States) in 2025 and in Limerick (Ireland) in 2027, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 342192
• Published on 24/10/24 at 13:40
©  Formula One Group
Formula 1: American Express (financial services) extends its partnership from the 2025 season

The American financial services company American Express has extended its partnership with Formula One Group to become an official partner (2nd level) as part of a "multi-year" agreement from the 2025 season, announced the body on 23/10/2024. The two parties have been linked since the 2023…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 342127
• Published on 24/10/24 at 08:40
©  Paris Saint-Germain
Paris SG: partnership with Matchain (blockchain/AI) & creation of a joint innovation studio

Matchain, a Portuguese blockchain platform specialised in artificial intelligence (AI), has become an official partner of Paris Saint-Germain (Ligue 1 McDonald's) for three seasons (2024-2027), announced the club at the 13th edition of the Blockchain Life forum held in Dubai (UAE) on 23/10/2024…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 342091
• Published on 23/10/24 at 16:35
©  Athletes of the World
FIFA: 126 players describe Saudi Aramco deal as a "middle finger to women's football"

The sponsorship agreement between Saudi Aramco, the Saudi Arabian national oil and gas company, and FIFA "is a middle finger to women's football," said 126 professional players belonging to the "Athletes of the World" collective in a letter to Gianni Infantino, president of the International…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 342018
• Published on 23/10/24 at 09:35
©  D.R.
NBA: Knicks-Celtics & Timberwolves-Clippers begin the season on the night of 22-23/10/2024

The 2024-25 NBA season will begin with two games, New York Knicks - Boston Celtics and Minnesota Timberwolves - Los Angeles Clippers, broadcast in France on the pay-TV channel beIN Sports 1 on the night of Tuesday 22 to Wednesday 23/10/2024 (game start at 13:30 and 04:00 CET respectively)…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Sporting Goods & Brands, International authorities, …
• Article # 341940
• Published on 22/10/24 at 16:40
©  Nike
NBA/WNBA: Nike extends as exclusive equipment supplier to the franchises until 2036-37

The American group Nike Inc. will continue as a global partner and exclusive equipment supplier to the National Basketball Association and Women's National Basketball Association for a further 12 seasons, i.e. for the 2026-2037 cycle, announced the NBA on 22/10/2024. Nike thus remains global…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, International authorities, Professional leagues, …
• Article # 341858
• Published on 22/10/24 at 11:30