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©  FIFA
FIFA: Lenovo, official technology partner of the 2026 World Cup & Women's World Cup 2027

Lenovo, a Chinese electronics group (telephones, televisions, computers), has become FIFA's "official technology partner" for the 2026 World Cup (co-hosted by the United States, Canada and Mexico from 11/06 to 19/07/2026) and the Women's World Cup 2027 (in Brazil), announced the International…
Domain(s): Sponsors & Partners
• Category(ies): Federations, International authorities, Sponsors - Partners, …
• Article # 341210
• Published on 16/10/24 at 10:30
©  Paris Saint-Germain
Handball: Zumub (nutrition) extends as an official supplier of Paris Saint-Germain (2024-2027)

Zumub, an e-commerce platform for food supplement and sports nutrition brands, has extended its partnership with Paris Saint-Germain Handball (Liqui Moly StarLigue) for an additional three seasons (2024-2027), announced the club on 14/10/2024. Having been involved with the Parisian club since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 341133
• Published on 15/10/24 at 15:45
©  D.R.
Nike: Tom Peddie appointed vice president & general manager for North America

American Tom Peddie has been appointed vice president and general manager at Nike for North America, announced the brand based in Beaverton (Oregon, USA) on 12/10/2024. Peddie will take up his new position on 21/10/2024. Tom Peddie, who held this position prior to his retirement on 01/06/2020…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 340948
• Published on 14/10/24 at 14:25
©  DFB
Betting: Interwetten withdraws its German amateur football betting offer worldwide

Maltese sports betting and gambling operator Interwetten, the Deutscher Fussball Bund's official sports betting provider for the 2023-2026 cycle, is withdrawing its sports betting offer for all its international platforms on men's and women's amateur football matches in Germany, announced the DFB…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Legal, …
• Article # 340815
• Published on 11/10/24 at 17:10
©  D.R.
Weekly News Extra (07-11/10/2024)

• The UK Labour government will present a new bill to the British Parliament in November aimed at establishing an independent regulatory authority for football in Great Britain, according to The Guardian. • US investment fund Gamco Investors is to make a bid to Fininvest for AC Monza (Serie A…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 340807
• Published on 11/10/24 at 16:40
©  Seb Lascoux
Fintech: Nathalie Nénon-Zimmermann appointed CEO of 261Pi

Nathalie Nénon-Zimmermann (FRA) has been appointed CEO of 261Pi, a fintech dedicated to sport and entertainment, announced the company, a member of the SporTech and France Sport Expertise networks, on 10/10/2024. "Her main objective will be to position 261Pi as a key player in ESG evaluation in…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Governance, Social Responsibility, …
• Article # 340772
• Published on 11/10/24 at 14:30
©  Tottenham Hotspur FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 340733
• Published on 11/10/24 at 13:40
©  EPCR
Rugby: Macron succeeds Kappa as technical apparel partner for EPCR's match officials from 2024-25

Italian brand Macron has become the new "technical apparel partner" of European Professional Club Rugby's Investec Champions Cup and Challenge Cup from the 2024-25 season, announced the body on 10/10/2024. As part of the agreement, Macron will supply "official technical wear for more than 300…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Professional leagues, Sponsors - Partners, …
• Article # 340734
• Published on 11/10/24 at 13:00
©  D.R.
esports: FIFAe World Cup 2024 to be played on Konami's eFootball (formerly PES) video game

FIFAe, FIFA's official esports division, has signed a collaboration agreement with video games publisher Konami to launch a global competition (FIFAe World Cup) based on the eFootball (formerly PES) video game, announced the two parties on 10/10/2024. The qualifying phase for the tournament…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Federations, International authorities, Sponsors - Partners, …
• Article # 340679
• Published on 11/10/24 at 08:40
©  D.R.
Basketball: Revolut (financial services) "associate partner" of the NBA Paris Games 2025

Revolut has renewed its partnership with the NBA and becoming an "associate partner" of the NBA Paris Games 2025, announced the UK banking and financial services company on 09/10/2024. Revolut, which was the presenting partner of the NBA Paris Game 2024, will provide its users in Europe with…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Activation, …
• Article # 340608
• Published on 10/10/24 at 16:00