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©  Six Nations Rugby
Rugby: "M6N" - the new brand identity for the Guinness 6 Nations

Six Nations Rugby has unveiled a new brand identity for the Guinness 6 Nations tournament on 30/11/2024. As part of this rebranding, the organisation has introduced the new acronym "M6N" for "Men's Six Nations". "The rebrand follows the recent introduction of W6N (Guinness Women's Six Nations…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Professional leagues, Marketing - Communication
• Article # 346417
• Published on 02/12/24 at 15:30
©  Audi AG
Formula 1: Qatar Investment Authority to become a minority shareholder in future Audi team (Sauber)

Qatari sovereign wealth fund Qatar Investment Authority (QIA) is to acquire "a substantial minority stake" in Sauber AG, itself wholly owned by German car manufacturer Audi, announced the latter on 29/11/2024. The deal, which would involve 30% of the Swiss company's shares, is intended to…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Governance
• Article # 346383
• Published on 02/12/24 at 14:30
©  D.R.
Weekly News Extra (25-29/11/2024)

• Labour's John Steven Bassam, a member of the House of Lords, has introduced a bill to ban state ownership of any English clubs, targeting Manchester City FC (indirectly owned by the United Arab Emirates) and Newcastle United FC (Saudi Arabia). • The airline Emirates, main shirt sponsor of AC…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 346248
• Published on 29/11/24 at 17:05
©  LALIGA
LALIGA: a match on EA SPORTS FC 25 (video game) & in reality featuring Luis Figo & Carles Puyol

As part of Gamergy 2024, an esports event in Madrid (ESP), a match featuring LALIGA legends Luis Figo (POR) and Carles Puyol (ESP) will be played on EA Sports FC 25 (Electronic Arts) in the first half and in reality in the second half, announced the Spanish league on 28/11/2024. The two former…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Digital, …
• Article # 346142
• Published on 29/11/24 at 13:00
©  Fulham FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 346161
• Published on 29/11/24 at 11:10
©  Olympique de Marseille
Ligue 1 McDonald's: Paul Smith (GBR) official tailor of Olympique de Marseille (2024-2026)

British clothing brand Paul Smith has become an official partner of Olympique de Marseille (Ligue 1 McDonald's) for two seasons (2024-2026), announced the club on 28/11/2024. As part of the agreement, Paul Smith will be given official tailor status and will supply suits for the players…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 346121
• Published on 29/11/24 at 09:15
©  OneFootball
OneFootball: a "long-term strategic content partnership" with the Saudi Pro League

The Saudi Pro League has entered into a "long-term strategic content partnership" with OneFootball "aimed at expanding the global visibility of one of the world's fastest-growing football leagues," announced the German media platform on 01/10/2024. As part of the agreement, the Saudi Pro League…
Domain(s): Sponsors & Partners, Media
• Category(ies): Professional leagues, Media, Digital, …
• Article # 345962
• Published on 28/11/24 at 13:00
©  Genius Sports
LFP: agreement between Infront & Genius Sports to develop AI-based tracking technology

Swiss media rights and marketing agency Infront, as part of its partnership with the Ligue de Football Professionnel, has entered into an agreement with Genius Sports, a UK company specialised in data management, video streaming and sports betting integrity services, to "implement cutting-edge…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 345951
• Published on 28/11/24 at 10:00
©  D.R.
Retail: JD Sports (GBR) acquires sporting goods group Courir (FRA) for €520m "subject to conditions"

"The European Commission has approved, subject to conditions, the proposed acquisition of Groupe Courir SAS (a French sports goods retailer) by JD Sports Fashion Plc Group (a British sports goods retailer)," announced the European Union's executive arm on 27/11/2024. The Courir brand was owned…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Finance, …
• Article # 345913
• Published on 27/11/24 at 17:20
©  Puma
Portugal: Puma succeeds Nike as equipment supplier for the Portuguese Football Federation from 2025

Puma is to become the equipment supplier to the Federaçao Portuguesa de Futebol as part of a "long-term" agreement from 2025, announced the German brand on 27/11/2024. The partnership covers all the men's, women's and youth national teams, "as well as the Federation's futsal, beach football and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Federations, …
• Article # 345877
• Published on 27/11/24 at 15:20