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©  Genoa CFC
Netflix: partnership with Genoa CFC & Tottenham Hotspur FC to promote season 2 of "Squid Game"

Streaming platform Netflix has entered into a partnership with Genoa CFC (Serie A Enilive) and Tottenham Hotspur FC (Premier League) to promote the second season of the South Korean series Squid Game, announced the three companies on 18/12/2024. The series, whose first season was "Netflix's…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 348592
• Published on 18/12/24 at 15:05
©  D.R.
Basketball/FIBA: Red Bull title co-sponsor of new 3x3 basketball tournament (launch in Bangkok 2025)

Red Bull, an Austrian group specialised in energy drinks, has become the title co-sponsor of the "FIBA 3x3 Sponsor | Red Bull Champions Cup 2025", a new annual 3x3 basketball tournament presented by the international federation on 17/12/2024. The first edition of this competition will be held…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Rights Acquisitions, …
• Article # 348584
• Published on 18/12/24 at 14:35
©  D.R.
esports/Riot Games: betting partnerships authorised in the Americas & EMEA without visibility

Clubs participating in Riot Games' competitive circuits on the League of Legends (LoL Esports) and Valorant (VTC) games in the Americas and EMEA have been permitted to enter into sponsorship agreements with sports and esports betting operators from with the 2025 season, announced the US publisher…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Rights Acquisitions, …
• Article # 348543
• Published on 18/12/24 at 13:00
©  D.R.
Spain: Movistar (telecoms) title sponsor of Madrid's Palacio de Deportes from 2025

Movistar, a brand owned by telecoms operator Telefonica, has acquired the naming rights to the Palacio de Deportes in Madrid (ESP) from 2025, announced Impulsa Eventos e Instalaciones, the company in charge of managing the arena owned by the Community of Madrid, on 16/12/2024. The brand…
Domain(s): Sponsors & Partners
• Category(ies): Local authorities, Sponsors - Partners, Ticketing, …
• Article # 348368
• Published on 17/12/24 at 13:40
©  Women’s Professional Leagues Limited
England: Subway (fast food) title sponsor of the Women's League Cup from 2024-25 (£1m/year)

Subway, an American fast-food group, has acquired the naming rights to the Women's League Cup in England as part of a "multi-year deal" from the 2024-25 season, announced Women's Professional Leagues Limited (WPLL), the body responsible for the two women's professional football divisions, on…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication
• Article # 348267
• Published on 16/12/24 at 16:35
©  UEFA
UEFA Women's Euro 2025: Wiesenhof (meat) 5th national partner & official ball unveiled by adidas

adidas has unveiled "Konektis" (derived from the Esperanto word for 'connected'), the official ball of the UEFA Women's Euro 2025, on 16/12/2024. This is the first time that a ball featuring "Connected Ball Technology" will be used at the European Women's Championship. "The technology sends…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, International authorities, Sponsors - Partners, …
• Article # 348197
• Published on 16/12/24 at 14:30
©  D.R.
Weekly News Extra (09-13/12/2024)

• As part of Portugal's bid to co-host the 2030 World Cup (with Spain and Morocco), SL Benfica (Liga Portugal Betclic ) is planning to expand the capacity of the Estádio da Luz from 64,642 to 70,000. • Real Valladolid CF (LALIGA EA Sports) closed the 2023-24 financial year with a net profit of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 348064
• Published on 13/12/24 at 17:10
©  UEFA
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 348031
• Published on 13/12/24 at 16:10
©  DFB
Germany/DFB: Deutsche Telekom renews & extends partnership with the national teams until 2026

Telecommunications operator Deutsche Telekom has renewed its role as an official partner (2nd level) of the German men's national team until 2026, and has extended its agreement to cover the women's and U21 teams, announced the Deutscher Fussball Bund on 12/12/2024. The two parties have been…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 348026
• Published on 13/12/24 at 15:50
©  D.R.
IOC election: "This current marketing system cannot continue" (Morinari Watanabe)

"We must change the marketing system. This current marketing system 'use the five rings and give me 200 million or 300 million' cannot continue," said Morinari Watanabe, IOC presidential candidate, to the British news agency Reuters on 11/12/2024. The Japanese executive, who has been president…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Federations, Authorities, Sponsors - Partners, …
• Article # 348006
• Published on 13/12/24 at 14:30