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©  Netflix
Netflix: 5 sponsors, including Meta Quest (VR) & DraftKings (betting), for the J.Paul-M.Tyson fight

Celsius (energy drinks), DraftKings Sportsbook (betting), Experian (CRM), Meta Quest (VR) and Spaten (beer) will be Netflix's five sponsors for the broadcast of the boxing match between Americans Jake Paul and Mike Tyson, according to Magno Herran, vice president of global marketing partnerships…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Sponsors - Partners, Rights Acquisitions, …
• Article # 340425
• Published on 09/10/24 at 14:30
©  Club Atlético de Madrid
Atlético de Madrid: Riyadh Air (main shirt sponsor), acquires Estadio Metropolitano naming rights

Riyadh Air, a Saudi airline owned by the Public Investment Fund (PIF), has acquired the naming rights to the Estadio Metropolitano (Madrid, Spain), which will be known as "Riyadh Air Metropolitano" for nine seasons (2024-2033), announced Club Atlético de Madrid (LALIGA EA Sports), which has played…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 340385
• Published on 09/10/24 at 11:30
©  Intersport
Intersport: Gérard Leclerc succeeds Jacky Rihouet as president & CEO for France and Belgium

Gérard Leclerc has been elected president and CEO of Intersport for France and Belgium, announced the Swiss sporting goods retailer on 08/10/2024. Leclerc, who has been involved in a number of the company's committees since 1996, has been vice-president for France since 2021. Leclerc succeeds…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 340252
• Published on 08/10/24 at 15:10
©  Olympique de Marseille
Olympique de Marseille: Onepoint (digital services) partner of the "Treizième Homme" CSR programme

Onepoint, a French company specialised in digital transformation, has become a partner of Olympique de Marseille's (Ligue 1 Uber Eats) "Treizième Homme" (Thirteenth Man) CSR programme, announced the club on 08/10/2024. As part of this agreement, "Onepoint has undertaken to carry out a complete…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 340251
• Published on 08/10/24 at 14:40
©  NTF
News Tank Football: elections, appointments & departures in September 2024

• Vincent Labrune, president of the Ligue de Football Professionnel since 10/09/2020, was re-elected for a further four years by the LFP's general assembly in the first round with 85.67% of the votes, announced the body on 10/09/2024. He was thus well ahead of Cyril Linette, the only other…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 339341
• Published on 08/10/24 at 13:40
©  D.R.
Weekly News Extra (30/09-04/10/2024)

• Olivier Cloarec, executive president of Stade Rennais (Ligue 1 McDonald's), is to be relieved of his duties and replaced by Arnaud Pouille, former CEO of RC Lens (Ligue 1), according to Ouest-France and L'Equipe. • Nike Inc has reported first quarter results (from 01/06 to 31/08/2024) of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 339977
• Published on 04/10/24 at 18:30
©  FC Inter Milan
Serie A: after AC Milan, TIM (telecoms) becomes an official partner of Inter Milan (2024-2026)

Italian telecommunications operator Telecom Italia (TIM) has become an official partner of FC Inter Milan (Serie A Enilive) for two seasons, over the 2024-2026 cycle, announced the club on 04/10/2024. Under the terms of the agreement, the operator moves up to second place in the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 339973
• Published on 04/10/24 at 16:05
©  D.R.
Sports betting: FDJ's tender offer to acquire 91.77% of Kindred's capital (Unibet, 32Red) successful

La Française des Jeux has successfully completed its tender offer for Kindred Group, owner of nine gambling operators (Unibet, bingo.com, 32Red, Kolikkopelit, Casinohuone, Maria Casino, Highroller, Vlad Cazino and Ottokasino), announced the French lottery and gaming operator on 02/10/2024. "At…
Domain(s): Sponsors & Partners
• Category(ies): International development, Finance, Investment - Shareholding, …
• Article # 339927
• Published on 04/10/24 at 14:30
©  Concacaf
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 339905
• Published on 04/10/24 at 13:40
©  MCFC
Manchester City FC: StairMedia (outdoor advertising systems), global partner of from 2024-25

StairMedia, a Spanish-based company that specialises in outdoor advertising systems for sports venues, has become a global partner (first level) of Manchester City FC (Premier League), announced the club on 03/10/2024. "StairMedia provides innovative LED technology systems to enable advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 339852
• Published on 04/10/24 at 09:05