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©  Olympique Lyonnais
Olympique Lyonnais: partnership with Groupe Bocuse (catering) extended for 12 years until 2036

Olympique Lyonnais (Ligue 1 McDonald's) and Groupe Bocuse (catering) have extended their partnership, which began in 2016, for a further 12 years until 2036, announced the two companies on 13/12/2024. This partnership with the group, founded by Lyon chef Paul Bocuse, was initiated when the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 347991
• Published on 13/12/24 at 13:40
©  UEFA
UEFA: Lidl (supermarkets) 14th official partner of UEFA Women's Euro 2025

Lidl, a German supermarket chain belonging to the Schwarz Group, has extended its partnership with UEFA to become an official sponsor of UEFA Women's Euro 2025, announced the European confederation on 12/12/2024. • The brand is also the "official fresh fruit partner" of the Europa League and…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 347921
• Published on 13/12/24 at 10:00
©  Nike
United States: Nike extends its contract with the NFL for 10 more seasons (2029-2038)

Nike Inc. will continue as the National Football League's exclusive apparel provider for an additional 10 seasons (2029-2038), announced the two parties on 11/12/2024. As part of the partnership, which began in 2012, the Beaverton, Oregon-based company will continue to be the exclusive provider…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, International authorities, Professional leagues, …
• Article # 347884
• Published on 12/12/24 at 17:00
©  Paris Saint-Germain
Paris Saint-Germain: American Express (financial services) extends its partnership (2024-2027)

American Express France, the French subsidiary of the American financial services company, has extended its partnership with Paris Saint-Germain (Ligue 1 McDonald's) for a further three seasons (2024-2027), announced the club on 12/12/2024. The American company is also extending its agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 347843
• Published on 12/12/24 at 16:00
©  Ligue de Football Professionnel
LFP: "Trophée des Champions Visit Qatar" to be held at the Stade 974 in Doha (QAT) on 05/01/2025

"The 30th edition of the Trophée des Champions will take place on Sunday 05/01/2025 (19:30 local time, 17:30 CET) in Doha (QAT), and will benefit for the first time from a title partner, Visit Qatar, the national body in charge of developing and promoting tourism in Qatar," announced the Ligue de…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Professional leagues, Sponsors - Partners, …
• Article # 347839
• Published on 12/12/24 at 15:20
©  UEFA
UEFA: Swissquote (online banking, SUI) & its Yuh app, national partners of UEFA Women's Euro 2025

Swiss online bank Swissquote and its subsidiary Yuh, a financial services application, have become national partners (2nd level) of UEFA Women's Euro 2025, announced UEFA on 12/12/2024. • As part of the agreement, the two brands will benefit from visibility on promotional areas, LED signage…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 347817
• Published on 12/12/24 at 14:30
©  Paris FC
Ligue 2 BKT: Groupe ADP (airports) renews as a major partner of Paris FC (2024-2027)

The Groupe ADP (formerly Aéroports de Paris), a French public company specialised in the development of airport hubs, has extended as a major partner (2nd level) of Paris FC (Ligue 2 BKT) for a further three seasons, i.e. over the 2024-2027 cycle, announced the club on 10/12/2024. Committed to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 347678
• Published on 11/12/24 at 16:35
©  Eredivisie
Netherlands: VriendenLoterij (lottery) title sponsor of the Eredivisie for four seasons (2025-2029)

Dutch lottery VriendenLoterij has extended its partnership with the Eredivisie to become the title sponsor for the 2025-2029 cycle (four seasons), announced the Dutch league on 09/12/2024. The men's professional top flight will be known as the "VriendenLoterij Eredivisie". The Eredivisie has…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Professional leagues, Sponsors - Partners, …
• Article # 347513
• Published on 10/12/24 at 17:00
©  D.R.
France: UNECATEF enters partnership with Eyeball (scouting platform) for members looking for work

UNECATEF has entered into a partnership with Eyeball, a scouting platform based in Prague (CZE), aimed at its unemployed members, announced the French National Union of Professional Football Coaches and Technical Staff on 10/12/2024. "Thanks to this collaboration, our members looking for work…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Social partners, Sponsors - Partners, …
• Article # 347452
• Published on 10/12/24 at 15:20
©  CBF
CBF: Nike extends as kit supplier to Brazil's national teams (2027-2038; $100m/year)

Nike has extended as the official kit supplier for the Brazilian national teams for a further 12 years (2027-2038), announced the Confederação Brasileira de Futebol on 06/12/2024. The agreement covers all the national teams (men's, women's, youth, beach soccer and futsal). Under this renewed…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Federations, Sponsors - Partners, …
• Article # 347275
• Published on 09/12/24 at 14:30