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©  TikTok
Paris 2024 Paralympic Games: IPC partners with TikTok after an agreement signed with YouTube

The International Paralympic Committee has teamed up with the social network TikTok as part of "a strategic framework focused on engaging fans" ahead of the Paris 2024 Paralympic Games, announced the IPC on 22/08/2024, the day after it signed a broadcasting agreement with YouTube (see…
Domain(s): Sponsors & Partners, Media
• Category(ies): International authorities, Media, Sponsors - Partners, …
• Article # 335296
• Published on 23/08/24 at 13:00
©  DFL
DFL: Bundesliga matches & on-demand content to be broadcast in BMW vehicles in 2024-25

The Deutsche Fußball Liga has extended its cooperation agreement with BMW, under which the two partners will make content available via in-car entertainment systems in the German car manufacturer's vehicles, announced the league on 22/08/2024. Launched during the 2023-24 season, this "pilot…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 335288
• Published on 23/08/24 at 10:55
©  RB Leipzig
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 335266
• Published on 23/08/24 at 09:20
©  D.R.
Tennis: sponsorship revenue up by 50% for the ATP in 2024 thanks to nine new partnerships

"This season's commercial success has seen the ATP Tour grow its sponsorship revenues by 50% vs. 2023, with an 89% increase projected by 2026," announced the Association of Tennis Professionals on 21/08/2024. These results are due to the signing of nine new partnerships (with PIF, Lexus…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Finance, …
• Article # 335260
• Published on 23/08/24 at 08:40
©  LOSC Lille
Ligue 1 McDonald's: Decathlon (sports goods) partner of LOSC Lille for 3 seasons (2024-2027)

French sporting goods designer, manufacturer and retailer Decathlon has become an official partner of LOSC Lille (Ligue 1 McDonald's) for three seasons (2024-2027), announced the club on 22/08/2024. Under the terms of the agreement, "a branding and sporting events programme will be activated as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 335252
• Published on 22/08/24 at 17:15
©  MCFC
Manchester City FC: Corpay (payment solutions), official foreign exchange partner from 2024-25

Corpay, a payment solutions company owned by US-based Fleetcor Group, has become the "official foreign exchange partner" (first level) of Manchester City FC (Premier League) as part of a "multi-year" agreement from the 2024-25 season, announced the club on 22/08/2024. As part of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 335241
• Published on 22/08/24 at 16:45
©  Paris Saint-Germain
Paris Saint-Germain: EA Sports (video games) extends as a premium partner from 2024-25

EA Sports, an American video games publisher belonging to the Electronic Arts group, has extended its partnership with Paris Saint-Germain (Ligue 1 McDonald's) as a premium partner (2nd level) from the 2024-25 season, announced the club on 22/08/2024. The two parties have been linked since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 335224
• Published on 22/08/24 at 13:35
©  Olympique de Marseille
Olympique de Marseille: EA Sports (video games) extends as an official partner from 2024-25

EA Sports, an American video games publisher and part of the Electronic Arts group, has extended as an official partner (3rd level) of Olympique de Marseille (Ligue 1 McDonald's) for several seasons from 2024-25, announced the French club on 22/08/2024. As part of the agreement, the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 335203
• Published on 22/08/24 at 11:30
©  Konami
Manchester United FC: Konami (video games, JPN) extends as a global partner from 2024-25

Konami, the Japanese video games publisher, has extended as a global partner (2nd level) of Manchester United FC (Premier League) from the 2024-25 season, announced the club on 20/08/2024. The group has been partnered with the club since 2019-20 (five seasons). As part of this extended…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 335187
• Published on 22/08/24 at 10:00
©  World Rugby
World Rugby: Two Circles appointed "principal sponsorship and digital sales agency"

Two Circles has been appointed as the "principal sponsorship and digital sales agency" for World Rugby, announced the international federation on 21/08/2024. The agreement extends "the service provider's current successful role in growing the federation's audience share globally," said the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Federations, Media, …
• Article # 335136
• Published on 21/08/24 at 15:40