Sponsors & Partners: archives (page 21/935)

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©  RC Strasbourg Alsace

RC Strasbourg Alsace: Winamax (betting) extends as sole main shirt sponsor for two seasons (2026-2028)

French sports betting operator Winamax has extended as main shirt sponsor of RC Strasbourg Alsace (Ligue 1 McDonald's) for a further two seasons, covering the 2026-2028 cycle, the club announced on 23 July 2026. • Winamax was already the main sponsor of RCSA over the 2020-2026 period, but only…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449191
• Published on
©  ESTAC Troyes

ESTAC Troyes: Etihad Airways to replace Groupe Amplitude (car sales) as main shirt sponsor from 2026-27

Emirati airline Etihad Airways has become the main shirt sponsor of ESTAC Troyes, promoted to Ligue 1 McDonald's, under a multi-year agreement from the 2026-27 season onwards, the club announced on 23 July 2026. Etihad Airways takes over from Groupe Amplitude (online car sales), which had been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449186
• Published on
©  Lega Serie A

Italy / Lega Serie A: Philadelphia (Mondelez) partnership extended to Fantacalcio (fantasy football)

Philadelphia, a soft cheese spread brand belonging to the American group Mondelēz International, has extended its partnership with Lega Serie A to the Fantacalcio fantasy football game, in which the Italian league owns a 51% stake, the body announced on 23 July 2026. The brand, which had…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Digital, …
• Article # 449175
• Published on
©  Puma

Puma: Dusan Hamlin appointed vice president e-commerce with immediate effect

British executive Dusan Hamlin has been appointed to the newly created role of vice president e-commerce at Puma with immediate effect, the German equipment manufacturer announced on 22 July 2026. "He will be responsible for driving the global strategy and commercial direction of the group’s…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Digital, …
• Article # 449094
• Published on
©  ESTAC Troyes

Ligue 1 McDonald's: Century 21 (real estate) extends as sleeve sponsor of ESTAC Troyes for 2026-27

Century 21 Groupe Martinot, a real estate agency network, has extended as sleeve sponsor of ESTAC Troyes (promoted to Ligue 1 McDonald's) for the 2026-27 season, the club announced on 17 July 2026. The company has appeared on the sleeve of the club's shirts since the 2022-23 season, at the end…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449046
• Published on
©  Real Madrid CF

LALIGA EA Sports: Unicaja (bank) extends as regional partner of Real Madrid CF until 2029-30

Spanish banking group Unicaja has extended as regional partner of Real Madrid CF (LALIGA EA Sports) for a further four seasons, i.e. through to 2029-30, the club announced on 21 July 2026. Unicaja has been a sponsor of the Madrid club since the 2020-21 season, and is a founding partner of its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 448916
• Published on
©  Fulham FC

Fulham FC: ClickHouse (software) to replace Sbotop (betting) as main shirt sponsor from 2026-27

ClickHouse, an American analytics database software company, has become the main shirt sponsor of Fulham FC (Premier League) under a multi-year partnership from the 2026-27 season onwards, the club announced on 21 July 2026. "ClickHouse will also feature across Craven Cottage, the club’s…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 448883
• Published on
©  Genoa CFC

Deal Tracker: Leeds United FC, Genoa CFC, West Ham United FC… the latest sponsorship deals in football

• British sports betting operator bet365, through its live sports scores platform bet365 Scores, has become the sleeve sponsor of Genoa CFC (Serie A Enilive) for two seasons (2026-2028). • North Defence, a Luxembourg-based manufacturer of military vehicles, has become an official partner of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 448714
• Published on
©  News Tank

Weekly News Extra (13 to 17 July 2026)

• Bernd Neuendorf, the president of the DFB, told German daily Bild that he had refused to sign a letter supporting the re-election of FIFA president Gianni Infantino ahead of the FIFA Congress scheduled for Rabat, Morocco, on 18 March 2027. • CA Osasuna (LALIGA EA Sports) has asked LALIGA to…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 448655
• Published on
©  AC Milan

Serie A Enilive: MSC Cruises extends as sleeve sponsor of AC Milan from the 2026-27 season

MSC Cruises, the cruise line division of the MSC Group (shipping) based in Geneva (SUI), will continue as sleeve sponsor of AC Milan (Serie A Enilive) from the 2026-27 season, the club announced on 16 July 2026. MSC Cruises succeeded BitMEX (trading) as sleeve sponsor starting in the 2023-24…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Rights Acquisitions, …
• Article # 448650
• Published on