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©  News Tank
Launch of Ligue 1+, European Cups TV rights allocated until 2031... a look at media in 2025

The Ligue de Football Professionnel thought it had secured its domestic broadcasters for Ligue 1 McDonald's until 2029 after reaching an agreement with DAZN and beIN SPORTS France in August 2024. However, there have been many twists and turns since then, and LFP Media ultimately terminated its…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 423976
• Published on 19/12/25 at 11:00
©  Atalanta BC
Deal Tracker: Atalanta BC, Fulham FC, Real Betis... the latest sponsorship deals in football

• Snaifun, an Italian entertainment group, has become a co-main shirt sponsor of Atalanta BC (Serie A Enilive) for three seasons (2025-2028). • HiBob, a HR solutions platform, has become the sleeve sponsor of Fulham FC (Premier League) from the 2025-26 season. • Zatti, an Italian car dealership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 424063
• Published on 19/12/25 at 10:00
©  Liverpool FC
Liverpool FC: a partnership with SAS (AI and data software) to implement marketing automation solutions

SAS, an American developer of data and artificial intelligence software, has become an official partner of Liverpool FC (Premier League) as part of a multi-year agreement from the 2025-26 season, announced the club on 17/12/2025. SAS will provide the English club with IA solutions "enabling…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 423870
• Published on 18/12/25 at 10:00
International development, ESG strategies, takeover bids, social media... a look at clubs in 2025

European clubs carried out various development strategies in 2025, with a focus on international expansion (in varying regions depending on the club), ESG criteria and ownership models. While several major clubs saw their revenues and estimated valuations increase, others, such as Juventus FC…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 423768
• Published on 17/12/25 at 18:00
©  UEFA
UEFA: Euronics (electronics) sponsor of the Women's Champions League (2026-2029) & the Women's Euro 2029

Euronics, a Dutch group specialised in the retail of electronic equipment and household appliances, has extended as an official sponsor of UEFA's women's competitions until 2029, announced the body on 17/12/2025. This renewed agreement covers the Women's Champions League over a three-season period…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 423811
• Published on 17/12/25 at 16:00
©  Bologna FC 1909
Bologna FC 1909: agreement extended with Fanatics for the management of e-commerce and retail operations

Fanatics, a manufacturer and distributor of licensed sports products, has extended as an official partner of Bologna FC 1909 (Serie A Enilive) and will continue to manage the club's e-commerce and retail operations, announced both parties on 16/12/2025. The American group first became a partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 423720
• Published on 17/12/25 at 11:00
©  Paris Saint-Germain
Paris Saint-Germain: partnership with Visit Qatar extended until 2028 with activation in Doha

Visit Qatar, the Qatari national agency in charge of developing and promoting tourism, has extended as premium partner of Paris Saint-Germain (Ligue 1 McDonald's) until 2027-28, announced the club on 15/12/2025. The agreement covers the club's men's and women's (Arkema Première Ligue) teams, as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 423427
• Published on 15/12/25 at 17:00
©  AS Roma
Serie A Enilive: Wizz Air (airline company) sleeve sponsor of AS Roma from the 2025-26 season

Wizz Air, a Hungarian low-cost airline company, has become the sleeve sponsor of AS Roma (Serie A Enilive) from the 2025-26 season, announced the club on 13/12/2025. The brand's logo will appear on the Italian club's kit for the first time against Como 1907 (Serie A, Matchday 15) on 15/12/2025…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 423420
• Published on 15/12/25 at 15:00
©  D.R.
Weekly News Extra (08-12/12/2025)

• A three-minute hydratation break will take place during each half of every match at the 2026 World Cup. The referee will stop the game 22 minutes into each half to allow players to rehydrate, regardless of weather conditions or temperature. • Nick Stefes has been promoted to head of strategy…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 423272
• Published on 12/12/25 at 17:30
©  Confédération Africaine de Football
Deal Tracker: TotalEnergies AFCON 2025, Arsenal FC, Fulham FC... the latest sponsorship deals in football

• Morocco's national railway operator (Office National des Chemins de Fer, ONCF) has become an official sponsor of the TotalEnergies AFCON Morocco 2025 and "will implement a special train schedule throughout the competition to better serve fans with increased seat capacity during peak travel…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 423264
• Published on 12/12/25 at 17:00