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©  AFC Bournemouth
AFC Bournemouth: Vitality, the stadium's title sponsor, to become main shirt sponsor from 2026-27

Vitality, a British health and life insurance group, has extended its partnership with AFC Bournemouth (Premier League) to become its main shirt sponsor from the 2026-27 season, announced the club on 12/12/2025. This announcement builds on Vitality's existing partnership with the club. The…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 423207
• Published on 12/12/25 at 15:00
©  Women's Tennis Association
Tennis/WTA: Mercedes-Benz succeeds Hologic as title sponsor of the WTA Tour ($50m per year, 2026-2035)

Mercedes-Benz, the German car manufacturer, is to become a premier partner of the Women’s Tennis Association under a "long-term agreement" from 2026, announced the body on 10/12/2025. The partnership was negotiated by the Wasserman agency, with "additional support" from IMG. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 423162
• Published on 12/12/25 at 11:00
©  EFC
EFC: a multi-year partnership with EA Sports FC to support its member clubs' initiatives and visibility

European Football Clubs (EFC) has entered into an multi-year partnership with EA Sports, an Americain video game publisher, in order to support its member clubs by backing their community initiatives and facilitating their integration into the EA Sports FC franchise, announced the body on…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 423067
• Published on 11/12/25 at 15:30
©  APEX
APEX Capital: launch of a $350m fund-raising to invest in the European market

APEX Capital, a sports-focused investment firm backed by athletes based in Portugal, has launched a $350m (€300m) fundraising for its new structure, APEX Sports Growth Fund, dedicated to investing in the European market, announced APEX on 10/12/2025. "The fund will target small-to-mid cap…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Professional leagues, Sponsors - Partners, …
• Article # 422916
• Published on 11/12/25 at 09:00
©  Valencia CF
Valencia CF: Telefonica founding partner of the Nou Mestalla to operate its technological infrastructure

The Spanish telecommunications operator Telefonica has become a founding partner of the Nou Mestalla (70,044 capacity, Valencia, ESP), the future home of Valencia CF (LALIGA EA Sports), announced the club on 10/12/2025. As part of this agreement, the group will be responsible for the stadium's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 422879
• Published on 10/12/25 at 15:30
©  D.R.
FFF/Coupe de France Crédit Agricole: a contest based on stadiums in the Geoguessr game

Crédit Agricole has activated its partnership with the Fédération Française de Football for the 2025-26 Coupe de France Crédit Agricole and is offering a digital operation on the Geoguessr platform, announced LAFOURMI, a creative agency dedicated to the sports industry and responsible for…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Federations, Sponsors - Partners, …
• Article # 422867
• Published on 10/12/25 at 14:45
©  AFC Bournemouth
AFC Bournemouth: Eset (cybersecurity) extends as official partner for two seasons (2025-2027)

Eset, a Slovakian software company specialised in cybersecurity, has extended as an official partner of AFC Bournemouth (Premier League) for a further two seasons (2025-2027), announced the club on 09/12/2025. The brand, which as been a partner of the English club since 2019-20 and is also the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 422647
• Published on 09/12/25 at 14:00
©  McLaren Racing
Formula 1: Hilton, Google, Ralph Lauren ... sponsors celebrate Lando Norris' first title win

The sponsors of Lando Norris (McLaren F1 Team), who won the 2026 Formula 1 World Drivers' Championship at the Abu Dhabi Grand Prix (race won by Dutchman Max Verstappen) on Sunday 08/12, are celebrating the 26-year-old British driver's first title in F1 Google (technology), Hilton (hotels)…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Marketing - Communication
• Article # 422525
• Published on 08/12/25 at 15:35
©  D.R.
FIFA/2026 World Cup: Fanatics to manage on-site retail operations in stadiums and fan zones

Fanatics has become FIFA's "official on-site retail licensee" for the 2026 World Cup, announced the American manufacturer and distributor of licensed sports products on 04/12/2025. The group will be responsible for the management of retail operations across the 16 host stadiums and the official…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 422469
• Published on 08/12/25 at 14:00
©  Lega Serie A
Lega Serie A: Haier (household appliances) official partner and namer of referee body cameras

Haier, a brand belonging to the Chinese manufacturer Haier Smart Home Group specialisied in home appliances and televisions, has become an official partner of Lega Serie A from the 2025-26 season, announced the body on 05/12/2025. As part of this agreement, the technology used to equip referees…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Digital, …
• Article # 422439
• Published on 08/12/25 at 11:00