Sponsors & Partners: archives (page 32/935)

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Weekly News Extra (18 to 22 May 2026)

• The 2026 World Cup will provide sign language interpretation for all 104 matches, as well as additional accessible features. • Manchester City FC (Premier League) organised the first public event in the expanded North Stand of the Etihad Stadium, as part of the tests ahead of the full opening…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 441990
• Published on 22/05/26 at 18:00

Deal Tracker: Eintracht, the FA, Borussia Dortmund … the latest sponsorship deals in football

• Fanatics, an American manufacturer, distributor of licensed sports products, has entered into "an exclusive trading-card, sticker and trading card games licensing deal" with the Football Association. The agrement will come into force in 2031, while Fanatics has been the body's official retail…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 442006
• Published on 22/05/26 at 15:00

FIFA/2026 World Cup: partnership with adidas' adiClub programme to offer rewards (including tickets)

The FIFA Rewards and adiClub (adidas) membership programmes have partnered for the 2026 World Cup, the international football federation announced on 18 May 2026. Users who link their FIFA Rewards and adiClub accounts will benefit from a range of advantages on both platforms, including bonus…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, International authorities, Sponsors - Partners, …
• Article # 441981
• Published on 22/05/26 at 13:00

Germany/DFB: partnership with Flyeralarm (printing) extended to the men's national team (2026-2030)

Flyeralarm, a German company specialised in online printing solutions for companies, has extended its partnership with the Deutscher Fussball Bund (DFB) for a further four seasons (2026-2030), the body announced on 22 May 2026. For this new cycle, the brand is extending its existing agreement…

Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 441973
• Published on 22/05/26 at 12:05

Crystal Palace FC: Temporal Technologies to replace Net88 (betting) as main shirt sponsor from 2026-27

Temporal Technologies, an American open-source software platform, will become Crystal Palace FC’s (Premier League) main shirt sponsor from the 2026-27 season under a multi-year agreement, the club announced on 21 May 2026. The deal also covers Crystal Palace’s youth teams. The company succeeds…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 441828
• Published on 21/05/26 at 15:00

FC Barcelona: Emirates Islamic (bank) regional partner in the United Arab Emirates until 2027-28

Emirates Islamic has become a regional partner of FC Barcelona (LALIGA EA Sports) in the United Arab Emirates for two seasons (2026-27 and 2027-28), the club announced on 20 May 2026. The financial institution has therefore acquired the status of "Official Commercial Banking Partner" in this…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 441726
• Published on 21/05/26 at 10:00

2026 World Cup: Visa launches “Tap In” campaign featuring Erling Haaland and Lamine Yamal

Visa, an American group specialised in payment solutions and global partner of FIFA, has launched the "Tap In" campaign ("tap in" defining an easy finish in football) for the 2026 World Cup, on 18 May 2026. As part of this activation, Visa cardholders in the United States and Canada can…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 441671
• Published on 20/05/26 at 18:00

DFB: partnership with Zalando extended to men’s and women’s German Cups (2026-2030)

Zalando, a German online fashion retailer, has extended its partnership with the Deutscher Fussball Bund (DFB) to become an official partner of the men’s and women’s German Cups (DFB-Pokal) and the Google Pixel Women’s Supercup for the 2026-2030 cycle (four seasons), the German football federation…

Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Rights Acquisitions, …
• Article # 441631
• Published on 20/05/26 at 13:00

FIFA/2026 World Cup: Betano (sports betting) tournament supporter for Europe and South America

Betano, a sports betting operator owned by Greek group Kaizen Gaming, has become an official supporter of the 2026 World Cup for Europe and South America, FIFA announced on 18 May 2026. This partnership marks the third collaboration between Betano and FIFA, after the operator became an official…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 441415
• Published on 19/05/26 at 12:00

Accor: partnership with PSG renewed until 2029-30 and celebrated through a brand campaign

Accor, via its lifestyle programme ALL (Accor Live Limitless), has extended as "premium hotel partner" of Paris Saint-Germain (Ligue 1 McDonald's) for four additional seasons (2026-2030), the French hotel group announced on 18 May 2026. As part of the renewal, Accor launched "an advertising…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 441350
• Published on 19/05/26 at 10:00