Sponsors & Partners: archives (page 29/935)

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©  FIFA

FIFA: Kraken (crypto) official supporter of the 2026 World Cup in North America and Europe

Cryptocurrency trading platform Kraken has become an official supporter of the 2026 World Cup for North America and Europe, FIFA announced on 9 June 2026. This partnership will be launched on the eve of the tournament’s kick-off, on Wednesday 10 June, during the "Countdown Concerts" series…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 444006
• Published on
©  Real Madrid CF

Real Madrid CF: Emirates extends as main shirt sponsor for five seasons (2026-2031)

Emirates, the Emirati airline, has extended as main shirt sponsor of Real Madrid CF (LALIGA EA Sports) for a further five seasons, i.e. the 2026-2031 cycle, the club announced on 9 June 2026. The agreement also covers the club's basketball team (Liga Endesa). This renewal brings the total…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 443983
• Published on
©  Juventus FC

Juventus FC: a partnership with WWE including co-branded merchandise

Juventus FC (Serie A Enilive) and WWE, the US professional wrestling organisation owned by TKO Holdings, have entered into a partnership aimed at "connecting sport, entertainment and global fan culture," the club announced on 5 June 2026. The announcement comes six days after WWE Clash in Italy…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 443931
• Published on
©  FIFA

FIFA: Top 100 player ranking launched for the 2026 World Cup in partnership with Aramco (oil company)

Ahead of the kick-off of the 2026 World Cup (scheduled for 11/06), FIFA is unveiling the Power Ranking, "a pioneering system featuring a new data-led way to measure and showcase individual player performance throughout the tournament," the international federation announced on 4 June…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Public Authorities & Regulations, Essentials Sponsors & Partners, International authorities, …
• Article # 443810
• Published on
©  Nike

2026 World Cup: K. Mbappé, C. Ronaldo, L. James and K. Kardashian star in Nike brand film

Nike unveiled its "Rip The Script" brand film dedicated to the 2026 World Cup, on 4 June 2026. This six-minute short film features several football players including Cristiano Ronaldo (POR), Vinicius Jr (BRE), Kylian Mbappé (FRA), Erling Haaland (NOR) and Federico Valverde (URU). Zlatan…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Activation, …
• Article # 443761
• Published on
©  News Tank

Weekly News Extra (1 to 5 June 2026)

• The Deutscher Fussball Bund has signed a Memorandum of Understanding with the Norwegian Football Federation (NFF) for cooperation "in the areas of women’s football, the promotion of women in the sport, as well as amateur and grassroots football." The agreement covers a four-year period. …
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 443664
• Published on
©  Portuguese Football Federation (FPF)

Deal Tracker: Portuguese Football Federation, OL, Anderlercht… the latest sponsorship deals in football

• Following successive agreements with the FFF, the DFB and US Soccer to support their respective national teams ahead of the 2026 World Cup, Google has become an official partner of the Portuguese Football Federation (FPF) and its national teams. Google Gemini, the AI assistant developed by the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 443681
• Published on
©  FIFA

FIFA: Salesforce (CRM) official supporter of the 2026 World Cup and the Women's World Cup 2027

Salesforce, an American CRM software company, has become an official supporter of the 2026 World Cup and the Women's World Cup 2027, FIFA announced on 5 June 2026. This agreement covers North America and Europe for both competitions, as well as Brazil for the 2027 Women's World Cup (which is…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 443634
• Published on
©  D.R.

Lega Serie A: partnership with Fastbreak AI to optimise match scheduling and competition management

Lega Serie A has entered into a partnership with Fastbreak AI, an artificial intelligence-based platform for the management of sporting competitions, "to manage match scheduling, meet the sporting needs of the clubs and optimise the league's competitive balance," the body announced on 4 June…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 443567
• Published on
©  WSL Football

WSL Football: a multi-year partnership with Airbnb to launch a £1m accommodation fund for players

Airbnb, a Californian accommodation rental platform, has entered into a multi-year partnership with Women's Super League Football for the Barclays Women's Super League and Barclays Women's Super League 2, both parties announced on 4 June 2026. The agreement provides for the launch of a £1m…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Professional leagues, Sponsors - Partners, …
• Article # 443493
• Published on