Sponsors & Partners: archives (page 27/935)

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©  D.R.

Ligue 1 / Le Havre AC: CMA CGM (shipping company) acquires naming rights to Stade CMA CGM Océane

French shipping and logistics group CMA CGM has expanded its partnership with Le Havre AC (Ligue 1 McDonald’s) and acquired the naming rights to the Stade Océane, effective immediately, the club announced on 19 June 2026. The 24,122-seat venue will now be known as the Stade CMA CGM Océane. The…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Local authorities, …
• Article # 445306
• Published on
©  Hull City AFC

Premier League: Oxen Sports (ENG) succeeds Kappa as equipment supplier to promoted side Hull City AFC

Oxen Sports is to become the official equipment supplier to Hull City AFC (promoted to the Premier League) from the 2026-27 season, the club announced on 10 June 2026. This marks the British brand's first sponsorship agreement with an English top-flight club. In England, Oxen Sports is the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 445208
• Published on
©  Formula One Group

Formula 1: Fever tasked with developing F1’s new ticketing platform for the 2027 season

Fever, a leisure and entertainment events listing platform, has become an official supplier of Formula One Group as part of a five-season agreement (2027-2031), the body announced on 16 June 2026. Under this partnership, Fever will notably be responsible for developing Formula 1’s new ticketing…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Ticketing, …
• Article # 445025
• Published on
©  Manchester United FC

Premier League: Elevate appointed "official hospitality partner" of Manchester United FC from 2026-27

The US-based agency Elevate has been appointed as the firs-ever "official hospitality partner" of Manchester United FC (Premier League) from the 2026-27 season onwards, the club announced on 16 June 2026. This collaboration "expands United's official hospitality offering, giving fans more…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Ticketing, …
• Article # 445009
• Published on
©  D.R.

Spain: LALIGA and Google expand their collaboration aimed at protecting intellectual property rights

LALIGA and Google are strengthening their collaboration, which began in the 2025-26 season, "aimed at protecting intellectual property rights and fostering a safe, reliable, and transparent digital ecosystem," the body announced on 17 June 2026. The two partners are notably working together to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 445002
• Published on
©  Arsenal FC

Arsenal FC: the Saint Lucia Tourism Authority "official destination partner" from 2026-27

The Saint Lucia Tourism Authority (SLTA) has become an official partner of Arsenal FC (Premier League) as part of a multi-year agreement from the 2026-27 season onwards, the club announced on 16/06/2026. This partnership covers both the men's and women's (Barclays Women's Super League…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 444907
• Published on
©  D.R.

Betclic Group: “We expect to have one million of new players for the 2026 World Cup” (J. Brun, CEO)

"Across the Betclic Group, we expect to have one million of new players during the 2026 FIFA World Cup. Of course, this will also depend on how the various national teams perform, particularly France and Portugal. But beyond the number of players, our main ambition is to remain the market leader…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Rights Acquisitions, Activation, …
• Article # 444870
• Published on
©  Lego

2026 World Cup: "Our fan zone is a meeting point between football & the Lego universe" (S. Bouchès, Lego)

"Our fan zone is designed as a meeting point between football and the Lego universe. We try to be present where people least expect us. Our objective is to become part of everyday life in France so that all children can experience building and bricks at the heart of the event that will have the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sponsors - Partners, Rights Acquisitions, …
• Article # 444827
• Published on
©  adidas

2026 World Cup: adidas (14 teams) most represented equipment supplier, ahead of Nike (12) and Puma (11)

With 14 national federations under contract, including one of the three host countries (Mexico, for 2026-2034), adidas is the most represented equipment supplier among the 48 teams participating in the 2026 World Cup. The German brand is ahead of its American counterpart Nike, which is involved…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Federations, …
• Article # 444768
• Published on
©  Andrea Guermani / Lavazza

Roland Garros: "Grand Slams tournaments create organic opportunities for engagement" (C. Colpo, Lavazza)

"Unlike other sports where the focus is strictly on the match, tennis tournaments, especially Grand Slams, are full-day lifestyle experiences. Spectators spend significant time at the venues, creating organic opportunities for food and beverage engagement, a trend further amplified by the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Event organisers, Social partners, …
• Article # 444691
• Published on