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©  Nottingham Forest FC
Deal Tracker: Everton, FSV Mainz 05, Newcastle United FC... the latest sponsorship deals in football

• Three Premier League clubs have entered into a partnership with the German workwear brand Strauss: Everton FC, Nottingham Forest FC and Fulham FC. • Molson Coors, a Canadian-American brewing company, has extended as official partner of Newcastle United FC (Premier League) beyond the 2025-26…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 424592
• Published on 24/12/25 at 12:00
©  FOM
F1: record attendance figures (6.7 million cumulative spectators) and fanbase (827 million) in 2025

"Formula 1 has a global fanbase of 827 million and is the world’s most popular annual sporting series, with a year-on-year increase of 12% and a 63% increase versus 2018. This global fanbase figure makes Formula 1 the most popular global sport league, with a fanbase 11.4% greater than the second…
Domain(s): Sponsors & Partners, Media
• Category(ies): International authorities, Media, Event organisers, …
• Article # 424373
• Published on 24/12/25 at 10:00
©  Chelsea FC
Premier League: Pegasus Airlines (airline company) official partner of Chelsea FC from 2025-26

Pegasus Airlines, a Turkish low-cost airline company, has become an official partner of Chelsea FC (Premier League) under a "multi-year partnership" from the 2025-26 season, announced the club on 23/12/2025. As part of this agreement, which covers the English club's men's and women's teams…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 424546
• Published on 24/12/25 at 09:00
©  News Tank
Stadium naming rights, betting operators, the 2026 World Cup comping up... a look at sponsorship in 2025

For the first time in 2023, sponsorship surpassed TV rights as the main revenue stream for clubs in the European Top 5 (generating €8.9bn), according to UEFA in its annual report "The European Club Finance and Investment Landscape" published on 07/03/2025. While these figures have yet to be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Federations, …
• Article # 424538
• Published on 23/12/25 at 18:00
©  FRMF
TotalEnergies AFCON 2025: Puma, most represented equipment supplier for the 6th consecutive edition

With four national teams under contract (including host country Morocco), Puma is the most represented of the 17 brands partnered with the 24 teams qualified for the TotalEnergies AFCON 2025 (played from 21/12/2025 to 18/01/2026). The German equipment manufacturer has seen its number of partner…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Federations, …
• Article # 424531
• Published on 23/12/25 at 16:00
Nike: turnover of $24.1bn (+1%) and net profit of $1.5bn (-31%) in the first half of 2025-26

The Nike group posted a net profit of $1.519bn (€1.3bn as of 30/11/2025) in the first half (01/06 to 30/11/2025) of the 2025-26 financial year (01/06/2025 to 31/05/2026), "down 31% on a reported basis and flat on a currency-neutral basis" compared with the $2.214bn (€2.09bn as of 30/11/2024…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication, …
• Article # 424494
• Published on 23/12/25 at 15:00
©  SSC Napoli
SSC Napoli: Google (via Gemini and Pixel) "official IA and smartphone partner" for the 2025-26 season

Google, via its Gemini (AI assistant) and Pixel (smartphones) brands, has become an official partner of SSC Napoli (Serie A Enilive) for the 2025-26 season, announced the club on 22/12/2025. As part of this agreement, the American group ranks fourth in the Italian club's sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 424431
• Published on 23/12/25 at 10:00
©  Arsenal FC
Arsenal FC: a partnership with WhatsApp and Facebook (Meta) to increase fan engagement

Arsenal FC (Premier League) "will soon be partnering" with WhatsApp (instant messaging app) and Facebook (socia media), both owned by US group Meta, to create "ways for supporters to connect with our club and each other, wherever they are in the world," announced the club on 22/12/2025. As part…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 424412
• Published on 23/12/25 at 09:00
©  FC Schalke 04
FC Schalke 04: Veltins (brewer) extends stadium naming rights deal for 10 seasons (2026-2036)

The German brewing company Veltins has extended its partnership with FC Schalke 04 (2.Bundesliga) to retain the club's stadium naming rights for a further ten years, i.e. over the 2026-2036 cycle, announced both parties on 19/12/2025. Veltins has been the naming rights holder to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 424365
• Published on 22/12/25 at 16:00
©  UEFA
UEFA: exclusive negotiations with PepsiCo for sponsorship of men's club competitions (2027-2033)

PepsiCo, an American food group, has entered into exclusive negotiations with UC3, the joint venture between UEFA and European Football Clubs (EFC), for sponsorship of the men's club competitions organised by the European Confederation over the 2027-2033 commercial cycle, announced the body on…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 424358
• Published on 22/12/25 at 13:00