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©  Real Betis Balompié
Real Betis: MatchWornShirt (shirt auctions) extends as official supplier for three seasons (2025-2028)

MatchWornShirt, a Dutch auction platform that sells match-worn shirts, has extended as official supplier (4th level) of Real Betis Balompié (LALIGA EA Sports) for an additional three seasons, i.e. over the 2025-2028 cycle, announced the club on 02/12/2025. As part of this renewed partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 421820
• Published on 03/12/25 at 10:00
©  NTF
News Tank Football: elections, appointments & departures recorded in November 2025

• Florent Simon has been promoted to business development director in charge of partnerships at Paris Saint-Germain (Ligue 1 McDonald's), he announced on LinkedIn on 04/11/2025. • Bernd Neuendorf was re-elected as president of the DFB until 2029 at the German Football Association's 45th…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Clubs, Federations, …
• Article # 421478
• Published on 02/12/25 at 18:30
©  Villarreal CF
LALIGA EA Sports: CaixaBank (bank) extends as official sponsor of Villarreal CF for 4 seasons (2025-2029)

The Spanish bank CaixaBank has extended as official sponsor (2nd level) of Villarreal CF (LALIGA EA Sports) for a further five seasons (2025-2029), on 01/12/2025. The group has been a partner of the Spanish club since 2013-14, and this renewal bring the total duration of the contract to 16…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 421783
• Published on 02/12/25 at 17:30
©  Mercedes F1 Team
Formula 1: PepsiCo (food & beverages) global partner of Mercedes-AMG Petronas F1 Team from 2026

The American food group PepsiCo has become a global partner of Mercedes-AMG Petronas F1 Team from 2026, announced the team on 02/12/2025. As part of the agreement, the group based in Purchase Harrison (New York) will position three of its brands: the energy drinks Gatorade and Sting Energy (the…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Marketing - Communication
• Article # 421721
• Published on 02/12/25 at 15:30
©  D.R.
Rugby/EPCR: Macron, most represented equipment in the 2025-26 Investec Champions Cup (among 10 brands)

Macron is the most represented equipment supplier in the 2025-26 Investec Champions Cup with seven clubs under contract (ASM Clermont Auvergne, Glasgow Warriors, Sale Sharks, Edinburgh Rugby, Gloucester Rugby, Section Paloise Béarn Pyrénées and Northampton Saints), representing nearly 29% of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 421682
• Published on 02/12/25 at 12:30
©  Audi F1 Team
F1: Visit Qatar (tourism) main partner of Audi F1 Team, Perk (AI solutions) official sponsor from 2026

Visit Qatar, the Qatari national agency in charge of developing and promoting tourism, has become a main partner of Audi F1 Team for its entry into the FIA Formula 1 World Championship in 2026, announced the German car manufacturer on 29/11/2025. • On 08/03/2024, Audi the acquisition of Sauber…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 421678
• Published on 02/12/25 at 10:30
©  SportsTechX
SportsTech: $64bn invested from 2021-2025, including $3.6bn into UK startups

All transactions in the global SportsTech market (fundraising, M&A and equity transactions) generated $64bn over the 2021-2025 period (five years), according to the seventh edition of the Global SportsTech Report 2025 published by consultancy firm SportsTechX on 29/11/2025. The time frame of the…
Domain(s): Sponsors & Partners, Media
• Category(ies): Essentials Media, Essentials Sponsors & Partners, Media, …
• Article # 421610
• Published on 01/12/25 at 17:05
©  D.R.
European Leagues: Two Circles "commercial advisory partner" for the development of member leagues

Two Circles, a UK-based consultancy, sales and data-driven marketing agency, have become "commercial advisory partner" of European Leagues, announced the two bodies on 01/12/2025. "Two Circles and the European Leagues will work together to identify and unlock new commercial opportunities for…
Domain(s): Sponsors & Partners, Media
• Category(ies): International authorities, Professional leagues, Media, …
• Article # 421551
• Published on 01/12/25 at 13:00
©  DFL
Germany/DFL: Playmobil (toys) official licensee, play figures collection to be launched for 2026-27

Playmobil, a German toy brand, has become an official licensee of the Deutsche Fußball Liga (DFL), announced the body on 01/12/2025. This partnership was coordinated by Bundesliga International GmbH in cooperation with IMG. As part of this agreement, the brand will market a play figures…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 421533
• Published on 01/12/25 at 12:00
©  D.R.
Weekly News Extra (24-28/11/2025)

• The Swiss Federal Department of Foreign Affairs (FDFA) is to contribute CHF 120,000 (€128,700) to install two FIFA Arena mini-pitches in the West Bank in 2026. • Hamburger SV (Bundesliga) posted revenues of €126.5m and a net profit of €4.4m for the 2024-25 financial year, during which the club…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 421258
• Published on 28/11/25 at 18:00