Sponsors & Partners: archives (page 34/935)

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©  National Football League

American football: American Express (payment solutions) title sponsor of the NFL Paris Game 2026

American financial services company American Express has become the title sponsor of the NFL Paris Game 2026, the North American league announced on 11/05/2026. On 02/02/2026, the National Football League confirmed that France would host its first ever regular-season NFL match. The game, to be…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Sponsors - Partners, …
• Article # 440723
• Published on
©  Udinese Calcio

Serie A Enilive: Banca 360 FVG (bank) extends as co-sponsor of Udinese Calcio for two seasons (2026-2028)

Banca 360 FVG, an Italian cooperative credit bank, has extended as co-sponsor (2nd level) of Udinese Calcio (Serie A Enilive) for a further two seasons (2026-2028), the club announced on 08/05/2026. The brand has been featured on the front of the club's shirt since the 2024-25 season, alongside…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 440609
• Published on
©  LALIGA

LALIGA: Duracell (batteries) "official partner of added time" for three seasons (2026-2029)

Duracell, an American manufacturer of alkaline batteries, has become an official partner of LALIGA for three seasons (2026-2029), the body announced on 08/05/2026. This is the first agreement signed by the group with a football league in Europe. The brand is positioned as the "official partner…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 440603
• Published on
©  News Tank

Weekly News Extra (04-07/05/2026)

• The Spanish Football Federation has launched an exchange project with US Soccer as part of the UEFA Together programme • Liverpool FC (Premier League) have revised their ticket pricing policy for the coming seasons following discussions with their Fans Advisory Board. The club will apply a 3…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 440398
• Published on
©  UEFA

UEFA: BT Group (telecommunications) becomes first domestic partner of Euro 2028 in the UK and Ireland

British telecommunications operator BT Group has become the first domestic partner of UEFA Euro 2028, which will be held in the United Kingdom and Ireland, UEFA announced on 07/05/2026. BT Group will serve as official telecommunications partner and "will provide connectivity services at Euro…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 440514
• Published on
©  FIFA

FIFA: Panini (trading cards), partner since 1970, to be replaced by Topps (Fanatics) from 2031

Fanatics, a manufacturer and distributor of licensed sports products, is extending its "already successful and wide-ranging commercial relationship" with FIFA to include its subsidiary Topps (part of the Fanatics Collectibles division) under an agreement that will begin in 2031, the body announced…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, International authorities, …
• Article # 440495
• Published on
©  adidas

2026 World Cup: Timothée Chalamet and Bad Bunny star in adidas brand film

adidas unveiled its “Backyard Legends” brand film dedicated to the 2026 World Cup, bringing together "icons of football, music and cinema," on 07/05/2026. The five-minute short film, "that turns neighborhood lore into a global football story," features French-American actor Timothée Chalamet…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 440449
• Published on
©  AS Monaco FC

Ligue 1 McDonald's: Bang & Olufsen (audio) extends as back shirt sponsor of AS Monaco (2026-2028)

Bang & Olufsen, a Danish manufacturer of audiovisual equipment, has extended as a premium partner and back shirt sponsor of AS Monaco FC (Ligue 1 McDonald's) for an additional two seasons (2026-2028), announced the club on 07/05/2026. Bang & Olufsen will continue to benefit from premium partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 440452
• Published on
©  Borussia Dortmund

Deal Tracker: Borussia Dortmund, TSG Hoffenheim, AFC… the latest sponsorship deals in football

• OBO Bettermann, an electrical equipment manufacturer, has extended its partnership with Borussia Dortmund (Bundesliga) to become a premium partner (3rd level) for the 2026-2030 cycle (four seasons). • Sparkasse Kraichgau, a regional German bank, has extended its partnership with TSG 1899…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 440369
• Published on
©  Panini

Panini: launch of the 2026 World Cup sticker album, the 15th dedicated to the tournament since 1970

Panini, the Italian manufacturer of collectible cards and stickers, has launched its sticker album dedicated to the 2026 World Cup on 05/05/2026. This is the 15th album dedicated to the tournament since the first edition was released for the 1970 World Cup (in Mexico). The album consists of 112…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Digital, …
• Article # 440326
• Published on