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©  Fanatics
The Football Association: agreement extended with Fanatics to manage merchandising & e-commerce

The Football Association (The FA) has extended its partnership with Fanatics as part of "a long term" agreement and entrusted the American manufacturer and distributor of licensed sports products with the management of its merchandising, retail and e-commerce operations, according to the body on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 334811
• Published on 14/08/24 at 10:05
©  Aperol
Tennis: Aperol (alcohol, Campari Group, ITA) extends as official partner of the US Open until 2024

Aperol, a spirits brand belonging to the Italian Campari group, has extended as an official partner (3rd level) of the US Open for a second consecutive edition of the American Grand Slam tournament in 2024 (from 26/08 to 08/09), according to the United States Tennis Association (USTA), the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 334798
• Published on 14/08/24 at 08:40
©  FC Barcelona
FC Barcelona: Maybank extends as a regional partner (Malaysia & Singapore) until 2026-27

Malaysian financial group Maybank has extended its role as a regional partner (3rd level) of FC Barcelona (LALIGA EA Sports) in Malaysia and Singapore for a further three seasons, covering the 2024-2027 cycle, announced the club on 13/08/2024. This renewal brings the total duration of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 334788
• Published on 13/08/24 at 15:20
©  Arsenal FC
Sponsorship: major changes for Premier League clubs for the 2024-25 season

With six clubs under contract, two more than in the previous season, adidas is the most represented equipment supplier among the seven brands partnered with the 20 clubs that comprise the 2024-25 Premier League (compared with eight equipment suppliers in 2023-24). The German group has the most…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 334785
• Published on 13/08/24 at 14:30
©  LALIGA
LALIGA: Luckia (betting) regional partner in Spain & Mexico for three seasons (2024-2027)

Luckia, a Spanish online sports betting and casino operator, has become an official partner of LALIGA in Spain and Mexico for three seasons (2024-2027), announced the Spanish body on 12/08/2024. As part of the agreement, the brand will acquire the marketing rights to LALIGA EA Sports and LALIGA…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 334767
• Published on 13/08/24 at 10:30
©  Deloitte
IOC: Deloitte, Top partner until the Brisbane 2032 Games, takes over Atos' IT responsibilities

The British audit and consultancy firm Deloitte, which has been appointed Top Partner of the International Olympic Committee until the Brisbane 2032 Olympic and Paralympic Games, has extended its partnership with the body and become its "technology integration partner," announced the IOC on…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 334738
• Published on 12/08/24 at 16:25
Sponsorship: major changes for Ligue 1 McDonald's clubs for the 2024-25 season

With four clubs each under contract, Nike and Puma are the most represented equipment suppliers among the nine brands partnered with the 18 clubs that comprise the 2024-25 Ligue 1 McDonald's (compared with 11 equipment suppliers in 2023-24). Both are ahead of their German counterpart adidas, which…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 334731
• Published on 12/08/24 at 16:00
©  Paris FC
Ligue 2 BKT: adidas (6 clubs), the most represented equipment supplier among the 7 brands in 2024-25

With six clubs under contract (AC Ajaccio, Paris FC, USL Dunkerque, SC Bastia, Rodez Aveyron Football, FC Annecy), adidas is the most represented of the seven equipment manufacturers contracted by the 18 clubs playing in Ligue 2 BKT for the 2024-25 season. The German brand is ahead of its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 334713
• Published on 12/08/24 at 10:40
©  Venezia FC
Serie A Enilive: Nocta (Nike) succeeds Kappa as Venezia FC's equipment supplier from 2024-25

Nocta, a label founded by American equipment manufacturer Nike and Canadian rapper Drake, has become the equipment supplier of Venezia FC from the 2024-25 season, announced the club promoted to the Serie A Enilive, on 11/08/2024. The brand, founded in December 2020, succeeds Italian equipment…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 334703
• Published on 12/08/24 at 08:40
©  D.R.
Weekly News Extra (05-09/08/2024)

• The Spanish Football Federation has reached an agreement with its two Olympic teams (men's and women's) so that the 22 players and 22 players will receive "a substantial financial package to be able to be with their family or friends during the Olympic football tournament," announced the RFEF…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 334684
• Published on 09/08/24 at 16:15