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©  LFP
LFP: Capifrance (real estate), official partner of Ligue 1 & Ligue 2 until the end of 2024-25

Capifrance, a French network of independent property advisers, has become an "official partner and property partner" of the Ligue 1 Uber Eats, Ligue 2 BKT and the Trophée des Champions until the end of the 2024-25 season, announced the Ligue de Football Professionnel on 12/01/2023. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 276570
• Published on 12/01/23 at 13:00
©  Team Vitality
esports: Hummel succeeds adidas as equipment supplier of Team Vitality for 3 years (2023-2025)

Hummel has become the equipment supplier of Team Vitality for three years (2023-2025), announced the French esports organisation on 10/01/2023. The agreement was negotiated by the marketing agency Sportfive. Through a campaign entitled "Let's play together", the two partners unveiled the French…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, esport - gaming
• Article # 276498
• Published on 11/01/23 at 17:00
©  SCC
Paris 2024: SCC (IT), official supporter for the supply of IT equipment

SCC France, a national subsidiary of the British group specialised in the digital transformation of companies, has become an official supporter of the Paris 2024 Olympic Organising Committee on 10/01/2023. SCC (Specialist Computer Company) will be responsible for managing "the procurement and…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Stadiums
• Article # 276477
• Published on 11/01/23 at 15:15
©  NBA
Basketball: launch of a membership programme dedicated to the NBA Paris Game 2023 fan experience

The National Basketball Association is expanding the fan experience offerings of its "NBA ID" programme, the league's global membership programme that provides fans with access to personalised content, for the "NBA Paris Game 2023 presented by Nike" to be held at the Accor Arena (Paris, FRA) on…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Stadiums
• Article # 276349
• Published on 10/01/23 at 16:50
©  Fanatics Inc
Cryptoassets: "NFTs are unlikely to be profitable as a stand-alone business" (M. Rubin, Fanatics)

"Over the past year, it has become clear that NFTs are unlikely to be sustainable or profitable as a standalone business. Aside from physical collectibles (trading cards) driving 99% of the business, we believe digital products will have more value and utility when connected to physical…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Finance, Marketing - Communication, …
• Article # 276299
• Published on 10/01/23 at 15:20
©  Kia
Tennis/Australian Open: Kia (car manufacturer, KOR) extends as major partner until 2028

Kia, a South Korean car manufacturer, has extended as a major partner (first level) of the Australian Open Tennis Championships (Grand Slam) for a further five editions (2024-2028), announced Tennis Australia on 10/01/2023. The 2023 edition of the Australian Open will be held at Melbourne Park…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 276247
• Published on 10/01/23 at 11:30
©  News Tank
Weekly News Extra (02-06/01/2023)

• A working group has reportedly been set up to propose a joint bid by Switzerland, France and Italy to host the 2030 Olympic and Paralympic Winter Games, according to the Swiss daily Le Temps. • The Luxembourg investment fund Merlyn Advisors, owner of LOSC Lille (Ligue 1 Uber Eats), has…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 276053
• Published on 06/01/23 at 17:20
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 275937
• Published on 06/01/23 at 09:20
©  FC Barcelona
FC Barcelona: Daka (trading cards), regional partner in China for 3 seasons (2022-2025)

Daka, a Chinese trading card manufacturer, has become a regional partner (3rd level) of FC Barcelona (LaLiga Santander) in China for three seasons (2022-2025), announced the club on 05/01/2023. The two parties will work on the creation of trading cards signed by the Catalan club's players. As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 275916
• Published on 05/01/23 at 17:10
©  Century 21
Tour de France: Century 21 (real estate), partner of the Prix de la combativité (2023-2025)

Century 21, a real estate agency network, has extended its official partnership and become the sponsor of the Prix de la combativité (combativity award) "for three of the most prestigious cycling events organised in France: the Tour de France, Paris-Nice and the Critérium du Dauphiné" for three…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 275912
• Published on 05/01/23 at 16:50