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©  Emirates
Tennis: Emirates to continue as "official airline partner" of the US Open from 2024

Emirates, will continue as the "official airline partner" (first level) of the US Open for a 13th consecutive year in 2024 (played from 26/08 to 08/09), announced the United States Tennis Association (USTA), the tournament's organising body, on 15/08/2024. As part of the renewal of this…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 334911
• Published on 19/08/24 at 09:25
©  Concacaf
Concacaf: strategic partnership with Saudi fund PIF & Riyadh Air (KSA) becomes an official sponsor

Concacaf has entered into a "multi-year partnership" with the Public Investment Fund (PIF), under which the Saudi Arabian public investment fund will be associated with all men's, women's and youth national team competitions, as well as club competitions organised by the Confederation, it…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Government, International authorities, Sponsors - Partners, …
• Article # 334882
• Published on 16/08/24 at 16:15
©  Lega Serie A
Italy/Lega Serie A: Iliad (technology) presenting partner of VAR & goal-line technology

Iliad, a French telecommunications group and parent company of operator Free, has become the "innovation and technology partner" of the Lega Serie A from the 2024-25 season, announced the Italian professional league on 16/08/2024. As part of the agreement, the French company will become the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Professional leagues, Sponsors - Partners, …
• Article # 334880
• Published on 16/08/24 at 15:45
©  Arsenal FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 334877
• Published on 16/08/24 at 14:30
©  FC Inter Milan
Sponsorship: major changes for Serie A Enilive clubs for the 2024-25 season

With three clubs each under contract, adidas, Kappa and Joma are the most represented equipment suppliers among the 12 brands committed to the 20 clubs that comprise the Serie A Enilive in 2024-25 (i.e. the same number of equipment suppliers as in 2023-24). While Kappa and Joma already had the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 334875
• Published on 16/08/24 at 13:40
©  FIFA
FIFA: Bank of America becomes the fifth official sponsor of the 2026 World Cup

The American banking group Bank of America has become an official sponsor of the 2026 World Cup (co-hosted by the United States, Canada and Mexico from 11/06 to 19/07/2026), announced FIFA on 15/08/2024. "This would be the largest sponsorship deal ever signed by a bank for a single sporting…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 334871
• Published on 16/08/24 at 13:00
©  Olympique de Marseille
Olympique de Marseille: McDonald's (fast food) official partner for two seasons (2024-2026)

American fast-food chain McDonald’s, via 96 franchised restaurants based "in the south-east of France", has become an official partner of Olympique de Marseille (Ligue 1 McDonald's) for two seasons (2024-2026), announced the club on 14/08/2024. As part of the agreement, "McDonald's will benefit…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 334867
• Published on 16/08/24 at 10:40
©  SL Benfica
Liga Portugal Betclic: Emirates extends as SL Benfica's main shirt sponsor for 5 seasons (2024-2029)

The airline Emirates has extended as the main shirt sponsor of SL Benfica (Liga Portugal Betclic) for a further five seasons, covering the 2024-2029 cycle, announced the club on 14/08/2024. The Emirates-based company became the Portuguese club's "official airline" for the 2014-15 season, before…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 334859
• Published on 16/08/24 at 09:20
©  D.R.
Sponsorship: major changes for LALIGA EA Sports clubs for the 2024-25 season

With four clubs each under contract, Hummel, Joma, Nike and Puma are the most represented equipment suppliers among the eight brands partnered with the 20 clubs that comprise LALIGA EA Sports in 2024-25 (the same number of suppliers as in 2023-24). Between them, they equip 60% of the clubs in the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 334824
• Published on 14/08/24 at 13:40
©  Crypto.com
UEFA: Crypto.com (SGP) first "cryptocurrency partner" of the Champions League (2024-2027)

Crypto.com, a Singapore-based company specialised in crypto assets, has become the "first cryptocurrency partner" of the Champions League over the 2024-2027 cycle, announced UEFA on 14/08/2024. The rights also include the UEFA Super Cup (on 14/08/2024, in Warsaw, POL), Youth League and Futsal…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Authorities, Sponsors - Partners, …
• Article # 334820
• Published on 14/08/24 at 11:30