Sponsors & Partners: archives (page 123/935)

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©  ACM

Formula 1: TAG Heuer (LVMH) becomes the first title sponsor of the Monaco Grand Prix in 2025

TAG Heuer, a Swiss watchmaker belonging to the LVMH group, has become the first ever title sponsor of the Formula 1 Grand Prix de Monaco in 2025, announced the Automobile Club de Monaco (ACM), promoter of the race, on 12/02/2025. To mark the occasion, the ACM unveiled the official poster for the 82…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 387796
• Published on
©  Bayer 04 Leverkusen

Bundesliga: New Balance to succeed Castore as equipment supplier of Bayer 04 Leverkusen from 2025-26

New Balance is to become the equipment supplier of Bayer 04 Leverkusen (Bundesliga) "on a long-term basis" from the 2025-26 season, announced the club on 13/02/2025. The American brand will spend between €6-7m a year with the club as part of this partnership, according to German media outlet…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 387699
• Published on
©  Real Betis Balompié

Real Betis Balompié: Trainline (ticket platform) renews & becomes training kit sponsor until 2026-27

Trainline, a British train and coach ticket platform, has renewed and expanded its partnership with Real Betis Balompié (LALIGA EA Sports) by one season until 2027, and has also become the main training kit sponsor and pre-match kit sponsor for the club's men's, women's and futsal teams, announced…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 387687
• Published on
©  Roc Nation / X

Super Bowl 2025: a record $800m in advertising revenue for Fox in the United States

Fox has reported record advertising revenues of $800m (€774m) from the broadcast of the Super Bowl 2025 in the United States, announced the US audiovisual group on 12/02/2025. The 2024 edition, broadcast by CBS in the country, generated $695m (€673m) for the group owned by Paramount Global. For…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Media Audiences, Finance, …
• Article # 387604
• Published on
©  Williams

Formula 1: Atlassian (productivity software) title sponsor of Williams Racing from 2025

Atlassian, an Australian company specialising in software packages, is to become the main partner and title sponsor of the Williams Racing team from the 2025 season (beginning with the Australian Grand Prix, 14-16/03), which will be known as "Atlassian Williams Racing" as part of a multi-year…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 387580
• Published on
©  D.R.

Allianz: "Each stadium naming is a response to a well-defined strategy" (Fabrice Michel-Villaz)

"Each stadium naming is a response to a well-defined strategy. There is a group strategy based on a common foundation, but also a local strategy, which evolves according to the context and specific issues. This can be linked to themes such as inclusion, diversity, CSR and many others," said…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Marketing - Communication, …
• Article # 387543
• Published on
©  Ineos

Rugby: New Zealand Rugby takes legal action over early termination of Ineos partnership

New Zealand Rugby is taking legal action against its commercial partner Ineos, a company specialised in the chemicals sector, on the grounds that the latter "has (unilaterally) breached its sponsorship agreement" and has "failed to pay the first instalment of the 2025 sponsorship fee," announced…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, International authorities, Sponsors - Partners, …
• Article # 387410
• Published on
©  UEFA

UEFA: "exclusive negotiations" with Relevent for commercial rights to club competitions (2027-2033)

UEFA and the European Club Association, via their joint venture UC3, have entered into an "exclusive negotiation period" with Relevent Sports Group (an American promoter and media company) for the "global commercial rights" to UEFA men's club competitions for 2027-2033 (two cycles), announced the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): International authorities, Media, Sponsors - Partners, …
• Article # 387392
• Published on
©  Córdoba CF

LALIGA Hypermotion: Bahrain Victorious main shirt sponsor & stadium naming partner of Córdoba CF

Bahrain Victorious, an institution promoting the Kingdom of Bahrain through sport, has become a main shirt sponsor of Córdoba CF (LALIGA Hypermotion) as well as the title sponsor for the club's stadium, announced the Spanish club on 06/02/2025. The duration of the agreement has not been…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 387196
• Published on
©  Chelsea FC

Premier League: Live Nation replaces Fever as Chelsea FC's sleeve sponsor until the end of 2024-25

Live Nation, an American entertainment company, has become the sleeve sponsor of Chelsea FC (Premier League) until the end of the 2024-25 season, announced the club on 08/02/2025. The company's logo will appear on both the men's and women's (Barclays Women's Super League) first team kits. As…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 387143
• Published on