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©  Lidl
UEFA: Lidl (supermarkets) partner of the Europa League & Conference League (2024-2027)

Lidl, a German supermarket chain belonging to the Schwarz Group, has become an official partner of the Europa League and the Conference League for the 2024-2027 cycle, announced the two parties on 02/09/2024. The brand will appear as "official fresh fruit partner" for both competitions. "As…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 336113
• Published on 02/09/24 at 16:30
©  RB Leipzig
RB Leipzig: IHG Hotels exclusive partner and sleeve sponsor for European Cups & the DFL-Pokal

The IHG Hotels & Resorts group, official partner of RB Leipzig (Bundesliga) since the 2023-24 season, has become an exclusive partner (1st level) for the 2024-25 season, announced the club on 30/08/2024. As part of the extension of the partnership, the English company becomes sleeve sponsor of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 336086
• Published on 02/09/24 at 15:00
©  Pernod Ricard
Paris Saint-Germain: Pernod Ricard (spirits) official partner for four seasons (2024-2028)

Pernod Ricard, a French spirits producer, has become an official partner (3rd level) of Paris Saint-Germain (Ligue 1 McDonald's) for four seasons (2024-2028), announced the two parties on 02/09/2024. The agreement covers the club's men's and women's professional sections (Arkema Première…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 336000
• Published on 02/09/24 at 10:40
©  D.R.
Weekly News Extra (from 26 to 30/08/2024)

• Liverpool FC (Premier League) set a new attendance record for an English league match at Anfield (61,000 capacity) with 60,107 spectators in attendance when they played Brentford FC on Sunday 25/08/2024. • 70% of the turnover from the sale of the 2024-25 of FC Versailles (National 1) shirts…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 335928
• Published on 30/08/24 at 16:35
©  Brentford FC
Premier League: Zing (payment app) official partner of Brentford FC from 2024-25

Zing, a global payment and transfers application and part of the banking group HSBC, has become the "official international payments and remittance partner" (second level) of Brentford FC (Premier League) from 2024-25, announced the club on 29/08/2024. As part of the deal, which is Zing's first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 335922
• Published on 30/08/24 at 15:45
©  Borussia Dortmund
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 335900
• Published on 30/08/24 at 13:55
©  Nike
Equipment suppliers: Nike supports women's football with a special logo on its 2024-25 third kits

Nike has unveiled the third kits for eight of its football clubs under contract for the 2024-25 season, on which the American brand's "Swoosh" logo, appears vertically "celebrating the ascendency of the women's game," announced the equipment manufacturer on 27/08/2024. "Designed in close…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 335778
• Published on 29/08/24 at 15:20
©  Real Madrid CF
Real Madrid CF: Hisense (electronics) partner in Spain, Africa & the Middle East (2024-2027)

Chinese electronics group Hisense has become a regional partner of Real Madrid CF (LALIGA EA Sports) in Spain, Africa and the Middle East for three seasons (2024-2027), announced the club on 28/08/2024. To celebrate the launch of their partnership, the Madrid club and Hisense have unveiled a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 335760
• Published on 29/08/24 at 13:45
©  UEFA
UEFA: after Euro 2024, Betano (betting) sponsors the Europa League & Conference League (2024-2027)

Betano, a sports betting operator belonging to the Greek group Kaizen Gaming, has become an official sponsor of the Europa League and Conference League for three seasons (2024-2027), announced UEFA on 29/08/2024. Through this agreement, the group will also promote its Stoiximan brand in Greece and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 335756
• Published on 29/08/24 at 13:00
©  News Tank
Paralympic Games: Accor, EDF, Bridgestone, Toyota, Allianz & Panasonic visible at the venues

Six brands are displaying their logos on signage at the competition venues that will be used for the Paris 2024 Paralympic Games, unlike the Olympic Games, which were previously held in a "clean venue" configuration, with no visible branding. Accor (hotels), EDF (energy), Bridgestone (tyres)…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 335750
• Published on 29/08/24 at 11:10