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©  ParionsSport
Basketball: Parions Sport (FDJ) renews NBA partnership & joins forces with the NBA Paris Games 2025

Parions Sport, a sports betting brand belonging to the operator La Française des Jeux (FDJ), has renewed as an official partner of the National Basketball Association in France "for several years" from 2024, announced the FDJ Group on 05/11/2024. As part of the renewed agreement, Parions Sport…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Sponsors - Partners, …
• Article # 343408
• Published on 06/11/24 at 08:40
©  Castore
Equipment manufacturers: a turnover of £190.3m (€222.8m) for Castore (GBR) in 2023-24 (+65.5%)

Castore, a British sports equipment manufacturer established in 2015, has posted a turnover of £190.3m (€222.8m) for the 2023-24 financial year (01/02/2023 to 04/02/2024), up 65.5% on 2022-23 (£115m, or €131m), according to accounts filed by the group based in Manchester (ENG) on…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Europe, …
• Article # 343264
• Published on 05/11/24 at 09:20
©  D.R.
Weekly News Extra (28-31/10/2024)

• UEFA has launched "Unstoppable", its new strategy for the development of women's football over the 2024-2030 cycle, to which it will dedicate €1bn from competition revenues and other investments, on 30/10/2024. • FIFPRO and the World Leagues Association, as part of the Global Labour Agreement…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 343044
• Published on 31/10/24 at 17:15
©  OM
Women's football: FDJ shirt sponsor of Paris Saint-Germain & Olympique de Marseille in 2024-25

La Française des Jeux has extended its existing partnerships with the men's teams of Paris Saint-Germain and Olympique de Marseille (Ligue 1 McDonald's ) to become an "official partner" of each club's women's team, announced the gambling operator on 31/10/2024. PSG women's team plays in the Arkema…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 343043
• Published on 31/10/24 at 16:00
©  D.R.
Le Coq Sportif: investment bank appointed to deal with "financial pressures"

"Le Coq Sportif is currently facing significant financial pressures, particularly in terms of cash flow, with the months of October and November being particularly exposed, as they are every year when product seasons change. To secure the necessary funding for ongoing operations, the company has…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Judicial, …
• Article # 343015
• Published on 31/10/24 at 14:30
©  AS Monaco FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 342957
• Published on 31/10/24 at 13:00
©  Olympique Lyonnais
Olympique Lyonnais: McDonald's (fast food) extends as an official supplier (2024-2027)

American fast-food chain McDonald’s, via 31 franchised restaurants based "in and around Lyon (Rhône)", has extended its role as an official supplier (4th level) to Olympique Lyonnais (Ligue 1 McDonald's) for a further three seasons, covering the 2024-2027 cycle, announced the club on 30/10/2024…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 342962
• Published on 31/10/24 at 10:00
©  FIFA
FIFA: Hisense (electronics, CHN) first partner of the 2025 Club World Cup

The Chinese electronics group Hisense has become the first brand to commit to FIFA as an official partner of the 2025 Club World Cup (scheduled to take place in the United States from 15/06 to 13/07), announced the international federation on 30/10/2024. As part of the agreement, the brand will…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 342873
• Published on 30/10/24 at 14:00
©  D.R.
Sportel 2024: "Engagement is the biggest challenge in our industry" (S. Young, WBD Sports Europe)

"Engagement is the biggest challenge in our industry. Keeping people engaged and making sure that incredible events like the Olympics remain relevant is a challenge. It's very easy now for people to become distracted, to watch two or three minutes of videos they're scrolling past and think 'that's…
Domain(s): Sponsors & Partners, Media
• Category(ies): Essentials Media, Essentials Sponsors & Partners, Media, …
• Article # 342863
• Published on 30/10/24 at 13:25
©  RFEF
Spain/RFEF: Mapfre (insurance) title sponsor of the Copa del Rey for three seasons (2024-2027)

Spanish insurance company Mapfre has acquired the naming rights to the Copa del Rey from the Real Federacion Espanola de Futbol for three seasons (2024-2027), announced the body on 28/10/2024. The competition will thus be known as the "Copa del Rey Mapfre". • The brand will enjoy the status of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 342724
• Published on 29/10/24 at 15:20