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©  Athletic Club
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 338245
• Published on 20/09/24 at 15:50
©  D.R.
Tennis: 3 sponsors & 14 suppliers for the 2024 Laver Cup in Berlin (GER) from 20 to 22/09/2024

The Laver Cup 2024, a tennis exhibition tournament organised by the Team 8 management agency (founded by Swiss tennis player Roger Federer and his agent Tony Godsick), has 17 partners, including three sponsors and 14 official suppliers, as the competition gets underway at the Uber Arena (15,000…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sponsors - Partners, Rights Acquisitions, …
• Article # 338202
• Published on 20/09/24 at 15:20
©  Iliad
Ligue 1: Free official partner of Paris SG, Olympique de Marseille & Olympique Lyonnais from 2024-25

Free (Iliad Group) has become an official partner (3rd tier) of Paris Saint-Germain, Olympique de Marseille and Olympique Lyonnais (McDonald's Ligue 1) from the 2024-25 season, the French telecoms operator announced on 20/09/2024. As part of the agreement, the group will offer "exclusive…
Domain(s): Sponsors & Partners, Media
• Category(ies): Clubs, Media, Sponsors - Partners, …
• Article # 338214
• Published on 20/09/24 at 13:40
©  AC Milan
AC Milan: TIM (telecoms), former Serie A title sponsor becomes a premium partner from 2024-25

Italian telecommunications operator Telecom Italia (TIM) has become a premium partner of AC Milan (Serie A Enilive) from the 2024-25 season, announced the club on 19/09/2024. As part of the agreement, the brand will rank second in the Milanese club's sponsorship hierarchy alongside six other…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 338170
• Published on 20/09/24 at 10:00
©  UEFA
UEFA: Qatar Airways to sponsor the Champions League for two rights cycles (2024-2030, €500m)

Qatari airline Qatar Airways has become an official sponsor of the UEFA Champions League for six seasons (2024-2030), i.e. over two rights cycles, announced UEFA on 19/09/2024. The agreement, which also covers the Youth League, the Futsal Champions League and the European Super Cup, is worth a…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 338131
• Published on 19/09/24 at 16:25
©  LALIGA
LALIGA: partnership with the social network TikTok to "promote innovation in sports content"

LALIGA and the social network TikTok, owned by the Chinese group ByteDance, have entered into a partnership "to promote innovation in sports content," announced the two parties on 19/09/2024. "As part of the agreement, TikTok becomes the go-to platform for the distribution of official LALIGA…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 338101
• Published on 19/09/24 at 15:20
©  Borussia Dortmund
Borussia Dortmund: Pluto TV becomes a sleeve sponsor for European, German & Club World Cups

Pluto TV, a streaming platform belonging to the American conglomerate Paramount Global, has become a sleeve sponsor of Borussia Dortmund (Bundesliga) for the 2024-25 editions of the Champions League and German Cup (DFB-Pokal), as well as for the 2025 Club World Cup (in the United States from 15/06…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 338085
• Published on 19/09/24 at 14:30
©  Toulouse FC
Toulouse FC: Newrest (catering) extends as back shirt sponsor for 2024-25

Newrest, a company specialised in multi-sector catering, will continue as an official partner (2nd tier) and back shirt sponsor of Toulouse FC (Ligue 1 McDonald's) for the 2024-25 season, announced the French club on 15/09/2024. Under this renewed agreement, in force since 2007, "Newrest will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 337843
• Published on 18/09/24 at 08:40
©  Lega Serie A
Italy: Socios.com (crypto) extends as official partner of Lega Serie A from 2024-25

Socios.com, a cryptocurrency blockchain platform owned by ChiliZ and Mediarex Sports & Entertainment, has extended as an official partner of Lega Serie A from 2024-25, announced the Italian professional league on 17/09/2024. The two parties have been linked since 2021. As part of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Activation, …
• Article # 337790
• Published on 17/09/24 at 16:00
©  DAZN / Bitpanda
DAZN: Bitpanda (trading) becomes a partner of the OTT platform in France, Italy & the DACH region

Bitpanda, an Austrian cryptocurrency trading platform, has become an official partner of the OTT platform DAZN for France, Italy, Germany, Austria and Switzerland, announced the two parties on 17/09/2024. "This alliance includes far-reaching advertising placements and media presence at major…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Sponsors - Partners, Rights Acquisitions, …
• Article # 337780
• Published on 17/09/24 at 13:40