Sponsors & Partners: archives (page 115/935)

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©  FIGC

Italy/FIGC: Volkswagen (car manufacturer) extends its partnership with the Federation until 2026

German car manufacturer Volkswagen has extended its partnership with the Federazione Italiana Giuoco Calcio for a further two years, until 2026, announced the Federation on 28/03/2025. The agreement covers all FIGC national teams (men's, women's, futsal, beach soccer and esports). The German…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Sponsors - Partners, …
• Article # 393117
• Published on
©  Manchester City FC

Manchester City FC: partnership with Viagogo to market hospitality offers

Swiss ticket resale platform Viagogo has become a global partner (2nd level) of Manchester City FC (Premier League) as part of a "multi-year agreement," announced the club on 27/03/2025. Under the terms of this partnership, hospitality offers for the men's team matches and general public…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Ticketing, …
• Article # 393071
• Published on
©  Decathlon

Decathlon: Javier López succeeds Barbara Martin Coppola as CEO

Decathlon's board of directors has appointed Spain's Javier López (born 1976) as the group's new chief executive officer, announced the sporting goods retailer on 27/03/2025. He succeeds Barbara Martin Coppola, in post since March 2022. "With 26 years' experience at Decathlon, Javier López has…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Governance, Marketing - Communication, …
• Article # 392946
• Published on
©  D.R.

Rugby: Groupe Apicil (insurance company) becomes the first French partner of the EPCR (2025-2028)

Groupe Apicil, which specialises in social and asset protection, has become an official partner of European Professional Club Rugby and its competitions (the Investec Champions Cup and the Challenge Cup) from the Round of 16 in 2024-25 (which begins on 04/04/2025) until 2027-28, announced the…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Activation, …
• Article # 392740
• Published on
©  SA Rugby

South Africa: partnership between SA Rugby & its jersey sponsor MTN (telecoms) will not be renewed

The South African telecommunications company MTN, will not be renewing its partnership with the SA Rugby, which made the South African group the main jersey sponsor of the national XV rugby team (the "Springboks") for eight years, between 2017 and 2025, announced the body on 24/03/2025. MTN…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 392708
• Published on
©  Kappa

France: Kappa & Intersport launch initiative for amateur football clubs to design their own shirts

Swiss sporting goods retailer Intersport and Italian equipment manufacturer Kappa (BasicNet Group) have launched "La Surface de Création", an initiative aimed at giving amateur football clubs in France the opportunity to design their shirts for the 2025-26 season, announced the two parties on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 392704
• Published on
©  Club Atlético de Madrid

Atlético de Madrid: Google Cloud extends partnership to include the club's men's teams until 2026-27

Google Cloud, a US suite of cloud computing services, has extended its collaboration with Club Atlético de Madrid (LALIGA EA Sports) for a further two seasons until the end of 2026-27, announced the club on 26/03/2025. "Atlético de Madrid and Google Cloud have reached an agreement during which…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 392687
• Published on
©  D.R.

USA: Endeavor becomes WME Group following the completion of its takeover by Silver Lake

Private equity firm Silver Lake has completed its acquisition of US sports and entertainment company Endeavor, which will change its name to WME Group, announced the two parties on 24/03/2025. The parties had announced the deal for an initial consideration of $13bn (€12.01bn) on 02/04/2024. At…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Sponsors - Partners, …
• Article # 392559
• Published on
©  Club Atlético de Madrid

Club Atlético de Madrid: Mahou San Miguel (beer) first partner of the future Ciudad del Deporte

Spanish brewer Mahou San Miguel has extended its partnership with Club Atlético de Madrid (LALIGA EA Sports) for a further ten seasons (2025-2035), announced the club on 24/03/2025. The two parties have been linked for "more than 50 years," according to Enrique Cerezo, president of Atlético…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 392536
• Published on
©  X

MotoGP: partnership extended with Sportian (Globant-LALIGA) to combat piracy

Dorna Sports, the organising company of the MotoGP World Championship, has extended its partnership with Sportian (a joint venture between LALIGA and the digital transition consultancy Globant) to combat the piracy of MotoGP broadcasts, announced the company on 20/03/2025. The two entities have…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Authorities, Media, Sponsors - Partners, …
• Article # 392429
• Published on