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©  UEFA Champions League / X
UEFA European Cups: the 2024-25 season kicks off with new format

A total of 108 European clubs are taking part in the new league phase of the UEFA European Cups, with 36 teams competing in each of the three competitions. The Champions League is the first to roll out the new format, with a week dedicated exclusively to it, from Tuesday 17 to Thursday 19/09/2024…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 337693
• Published on 17/09/24 at 10:55
©  adidas
UEFA: adidas extends as the official match ball supplier for the Champions League (2024-2027 cycle)

adidas has extended as the official supplier of match balls for the UEFA Champions League for a further three seasons (2024-2027), announced UEFA on 16/09/2024. "The three-year agreement covers the right to supply the official match balls for the Champions League fixtures from the play-offs…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Authorities, …
• Article # 337575
• Published on 16/09/24 at 11:05
©  D.R.
Weekly News Extra (from 09 to 13/08/2024)

• Marc Armstrong and Nicolas Arndt, respectively chief revenue officer and stadium revenue coordination manager at Paris Saint-Germain (Ligue 1 McDonald's), are to step down from their positions, according to the French daily L'Equipe. • LALIGA Business School, the Spanish League's educational…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Local authorities, Professional leagues, …
• Article # 337488
• Published on 13/09/24 at 18:00
©  D.R.
Rugby: Gallagher (insurance brokerage) extends as title sponsor of the English Premiership

Gallagher, the US-based insurance brokerage, risk management and consultancy company, has extended as the title sponsor of Premiership Rugby for three additional seasons (2025-2028), announced the body on 12/09/2024. The professional rugby league competition will continue to be known as "Gallagher…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 337456
• Published on 13/09/24 at 14:00
©  Tottenham Hotspur FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 337424
• Published on 13/09/24 at 13:00
©  D.R.
Serie A Enilive: Acqua Sorgesana (water) back shirt sponsor of SSC Napoli for 3 seasons (2024-2027)

Acqua Sorgesana, a mineral water brand belonging to the Italian group Acqua Lete, has become a back shirt sponsor of SSC Napoli (Serie A Enilive) for three seasons (2024-2027), announced the club on 12/09/2024. The agreement covers the club's first and youth teams. 2024-25 will therefore be the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 337395
• Published on 13/09/24 at 11:00
©  Real Valladolid CF
Real Valladolid CF: Estrella Galicia (beer) extends as main shirt sponsor for 3 seasons (2024-2027)

Estrella Galicia 0.0, a Spanish non-alcoholic beer brand beloning to the Hijos de Rivera Brewery group, has extended as main shirt sponsor of Real Valladolid CF (LALIGA EA Sports) for an additional three seasons (2024-2027), announced the 12/09/2024. The brand has been displaying its logo on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 337325
• Published on 12/09/24 at 17:15
©  FIFA
FIFA: Lay's (snacks, PepsiCo) official sponsor of the 2026 World Cup & the Women's World Cup 2027

Lay's, a crisps brand belonging to the American group PepsiCo, has expanded its sponsorship agreement with FIFA to become an official sponsor of the 2026 World Cup (co-hosted by the United States, Canada and Mexico from 11/06 to 19/07/2026) and the Women's World Cup 2027 (in Brazil), announced the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 337336
• Published on 12/09/24 at 16:15
©  Manchester United FC
Manchester United FC: DHL (logistics) extends as official partner for three seasons (2024-2027)

DHL, the logistics subsidiary of Germany's Deutsche Post DHL Group, has extended as an official partner of Manchester United FC (Premier League) for three additional seasons (2024-2027), announced the club on 10/09/2024. The brand has been a partner of the English club since 2011-12, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 337162
• Published on 11/09/24 at 17:00
©  D.R.
IPC: engaged since 1987, Panasonic will not renew its partnership, which will end on 31/12/2024

"International Olympic Committee (IOC) and Panasonic have agreed not to extend their Olympic Partner (TOP) Programme agreement after the expiration of the current contract term at the end of December 2024," announced the Japanese electronics group on 10/09/2024. The Osaka-based company has been…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, International authorities, Sponsors - Partners, …
• Article # 337052
• Published on 11/09/24 at 10:00