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©  TKO
USA/Endeavor: TKO to acquire On Location, IMG & the World Rodeo League for $3.25bn

TKO Group Holdings, a joint venture formed in April 2023 combining the UFC and WWE businesses, is to acquire Professional Bull Riders (PBR, the world's premier bull rodeo league), On Location (hospitality) and IMG (global sports, events and entertainment agency) from Endeavor Group Holdings, which…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Professional leagues, Investment - Shareholding, …
• Article # 342304
• Published on 24/10/24 at 16:55
©  Ryder Cup
Golf: DP World (logistics, UAE), worldwide partner of the Ryder Cup for the 2025 & 2027 editions

DP World, a port operator and subsidiary of Dubai World, a company owned by the government of the United Arab Emirates, has renewed as a "worldwide partner" of the Ryder Cup for its next two editions, in Bethpage Black (United States) in 2025 and in Limerick (Ireland) in 2027, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 342192
• Published on 24/10/24 at 13:40
©  Formula One Group
Formula 1: American Express (financial services) extends its partnership from the 2025 season

The American financial services company American Express has extended its partnership with Formula One Group to become an official partner (2nd level) as part of a "multi-year" agreement from the 2025 season, announced the body on 23/10/2024. The two parties have been linked since the 2023…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 342127
• Published on 24/10/24 at 08:40
©  Paris Saint-Germain
Paris SG: partnership with Matchain (blockchain/AI) & creation of a joint innovation studio

Matchain, a Portuguese blockchain platform specialised in artificial intelligence (AI), has become an official partner of Paris Saint-Germain (Ligue 1 McDonald's) for three seasons (2024-2027), announced the club at the 13th edition of the Blockchain Life forum held in Dubai (UAE) on 23/10/2024…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 342091
• Published on 23/10/24 at 16:35
©  Athletes of the World
FIFA: 126 players describe Saudi Aramco deal as a "middle finger to women's football"

The sponsorship agreement between Saudi Aramco, the Saudi Arabian national oil and gas company, and FIFA "is a middle finger to women's football," said 126 professional players belonging to the "Athletes of the World" collective in a letter to Gianni Infantino, president of the International…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 342018
• Published on 23/10/24 at 09:35
©  D.R.
NBA: Knicks-Celtics & Timberwolves-Clippers begin the season on the night of 22-23/10/2024

The 2024-25 NBA season will begin with two games, New York Knicks - Boston Celtics and Minnesota Timberwolves - Los Angeles Clippers, broadcast in France on the pay-TV channel beIN Sports 1 on the night of Tuesday 22 to Wednesday 23/10/2024 (game start at 13:30 and 04:00 CET respectively)…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Sporting Goods & Brands, International authorities, …
• Article # 341940
• Published on 22/10/24 at 16:40
©  Nike
NBA/WNBA: Nike extends as exclusive equipment supplier to the franchises until 2036-37

The American group Nike Inc. will continue as a global partner and exclusive equipment supplier to the National Basketball Association and Women's National Basketball Association for a further 12 seasons, i.e. for the 2026-2037 cycle, announced the NBA on 22/10/2024. Nike thus remains global…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, International authorities, Professional leagues, …
• Article # 341858
• Published on 22/10/24 at 11:30
©  D.R.
Weekly News Extra (14-18/10/2024)

• Former Spain coach Vicente del Bosque, winner of the 2010 World Cup and Euro 2012, would be the ideal candidate to preside over the RFEF, according to José Manuel Rodríguez Uribes, Spain's Secretary of State for Sport and president of the CSD. • The 15th NWSL franchise to join the North…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 341622
• Published on 18/10/24 at 16:20
©  ASEAN Football Federation (AFF)
Asia: Accor (hotels) official partner of ASEAN Football Federation competitions

French hotel group Accor has become an official partner of the ASEAN Football Federation (AFF) for ASEAN United FC, a series of four national team and club competitions organised by the body, announced the group on 17/10/2024. The agreement was negotiated by the agency Sportfive. This…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 341617
• Published on 18/10/24 at 15:50
©  Bologna FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 341603
• Published on 18/10/24 at 15:00