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©  Sorare
Sorare: launch of the "Kylian Mbappé FC" competition in partnership with the French player

Sorare, a French start-up specialised in NFTs bearing the image of players, has activated its partnership with French player Kylian Mbappé (Real Madrid CF, LALIGA EA Sports) and launched the "Kylian Mbappé FC" competition to "find the best Sorare team manager" for the French striker, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Digital, …
• Article # 337027
• Published on 10/09/24 at 17:00
©  AS Monaco FC
Ligue 1 McDonald's: Ebury (fintech) training shirt sponsor of AS Monaco for the 2024-25 season

Ebury, a financial services company with headquarters in London (England) and Brussels (Belgium), has become the "fintech partner" of AS Monaco FC (Ligue 1 McDonald's) for the 2024-25 season, announced the club on 10/09/2024. As part of the agreement, "Ebury’s branding will be featured on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 337022
• Published on 10/09/24 at 16:00
©  Chelsea FC
Premier League: Linglong Tire (tyres, CHN) official partner of Chelsea FC from 2024-25

Linglong Tire, a tyre manufacturer, has become an official partner of Chelsea FC (Premier League) from 2024-25 as part of a multi-year deal, announced the club on 09/09/2024. The Chinese company, which also became Chelsea's "official global tyre partner", benefits from the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 336961
• Published on 10/09/24 at 13:00
©  AS Roma
Serie A Enilive: ComAve e-commerce partner of AS Roma from 2024-25

ComAve, a Luxembourg-based e-commerce platform, has become the e-commerce partner of AS Roma (Serie A Enilive) from the 2024-25 season, the club said on 09/09/2024. ComAve thus becomes a "proud partner" of the Roman club, the third level in its sponsorship hierarchy. "This collaboration will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 336815
• Published on 09/09/24 at 15:00
©  D.R.
Weekly News Extra (from 02 to 06/08/2024)

• The Portuguese Football Federation (FPF) has announced its bid to host UEFA Women's Euro 2029. • Juventus FC (Serie A Enilive) presented the documentary "FRAGILE" produced by the Juventus Creator Lab, at the 81st Venice International Film Festival. • The State of Illinois (USA) Tourist Board…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Local authorities, Professional leagues, …
• Article # 336747
• Published on 06/09/24 at 19:00
©  Girona FC
LALIGA EA Sports: Puma title sponsor of Girona FC's training centre from 2024-25

Puma has extended its partnership with Girona FC (LALIGA EA Sports) and has acquired the naming rights to the Spanish club's training centre, the "Girona Football Academy by Puma" from 2024-25, announced the club on 06/09/2024. "Having its own training centre was an old dream that the Club had…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 336736
• Published on 06/09/24 at 17:30
©  UEFA
UEFA: Oppo (smartphones, CHN) extends Champions League partnership for 2024-2027

Chinese smartphone manufacturer Oppo has extended as global sponsor of the Champions League for an additional three seasons (2024-2027), announced UEFA on 06/09/2024. As with the first partnership cycle (2022-2024), this agreement also includes sponsorship rights for the European Super Cup, the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 336653
• Published on 06/09/24 at 12:30
©  Lenovo
Formula 1: Lenovo and its brand Motorola extend as global partner from 2025

Lenovo, a Chinese electronics group (telephones, televisions, computers), has extended and expanded its partnership with Formula One Group to become one of the F1's global partners (1st level) from 2025 as part of a "multi-year deal", announced the body on 05/09/2024. As part of the extended…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 336626
• Published on 06/09/24 at 12:00
©  VfB Stuttgart
Bundesliga: LBBW to take over from Winamax as main shirt sponsor of VfB Stuttgart from 2025

German bank LBBW (Landesbank Baden-Württemberg) will become the main shirt sponsor of VfB Stuttgart (Bundesliga) from 2025-26 for three seasons (2025-2028), the club announced on 06/09/2024. "Both parties have agreed not to disclose the financial details of the partnership," said the club. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 336592
• Published on 06/09/24 at 10:00
©  D.R.
Saudi Pro League: a partnership with TikTok to "elevate the digital fan experience" in 2024-25

The social network TikTok, owned by the Chinese group ByteDance, has become a "digital partner" of the Saudi Pro League for the 2024-25 season in order to "elevate the digital fan experience" of the Roshn Saudi League, announced the Saudi league on 05/09/2024. "In this official partnership…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Digital, …
• Article # 336577
• Published on 06/09/24 at 08:40