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Italy: Telepass (mobility services) and TCL (televisions), FIGC partners from 2023

Telepass (Atlantia SpA), the company in charge of operating the electronic toll systems on Italian motorways, has become a "top partner" (2^nd level) of the Federazione Italiana Giuoco Calcio for four years (2023-2026), announced the Italian Football Federation on 01/03/2023. The agreement covers…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 281870
• Published on 02/03/23 at 18:05

Puma: a record turnover of €8.465bn (+18.9%) & a net profit of €354m (+14.2%) in 2022

Puma has posted a record turnover of €8.465bn for the financial year 2022 (ended 31/12/2022), up 18.9% compared to 2021 (€6.805bn), announced the German equipment manufacturer on 01/03/2022. The brand's net profit for the period amounted to €354m, compared to €310m the previous year (+14.2%)…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Finance, …
• Article # 281776
• Published on 02/03/23 at 11:40

FC Inter Milan: HappyBet (sports betting) extends as a regional partner in Europe (2023-2025)

HappyBet, a German sports betting operator owned by the Snaitech Group, has extended as a regional partner (4^th level) of FC Inter Milan (Serie A TIM) in Europe until the end of the 2024-25 season, announced the Italian champions 2021-22, on 27/02/2023. The bookmaker has been committed to the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 281478
• Published on 28/02/23 at 12:30

France: Sportfive extends as EDF's marketing agency for its sports sponsorship strategy

Sportfive has won the tender launched by French electricity producer and supplier EDF "and will continue, after four years of collaboration, to support the brand in its sports sponsorship strategy," announced the marketing agency based in Boulogne-Billancourt (Hauts-de-Seine, FRA) on…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 281385
• Published on 27/02/23 at 14:40

LaLiga Santander: B2BinPay (crypto), sleeve sponsor of Athletic Club Bilbao until the end of 2023-24

B2BinPay, an Estonian cryptocurrency trading platform, has become a premium partner (2^nd level) and sleeve sponsor of Athletic Club Bilbao (LaLiga Santander) until the end of the 2024-25 season, announced the club on 25/02/2023. "Athletic Club, within the context of the recently presented…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 281348
• Published on 27/02/23 at 11:20

LaLiga Santander: Cruzcampo (beer) extends as an official partner of Real Betis (2022-2025)

Cruzcampo, a Spanish beer brand owned by the Dutch brewer Heineken, has extended its partnership with Real Betis Balompié (LaLiga Santander) for three seasons (2022-2025), announced the club on 23/02/2023. Cruzcampo, which has been attached to the Sevillian club for 52 years, is the oldest…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 281332
• Published on 27/02/23 at 10:30

Weekly News Extra (20-24/02/2023)

• BBC football commentator John Motson, who had a 50-year career with the British Broadcasting Corporation, died aged 77 on 23/02/2023. • Florence Hardouin, general manager of the French Football Federation, did not show up for the meeting prior to her dismissal, which she was invited to attend…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 281267
• Published on 24/02/23 at 15:25

Olympique de Marseille: Mojabet (sports betting), regional partner in Africa (2022-2028)

Mojabet, a sports betting operator active in the African market, has become a regional partner (4^th level) of Olympique de Marseille (Ligue 1 Uber Eats) in Africa for six seasons (2022-2028), announced the club on 24/02/2023. As part of the agreement, Mojabet has the status of "official betting…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 281253
• Published on 24/02/23 at 13:40

Tennis: Waterdrop (hydration solutions) "official hydration partner" of the ATP Tour from 2023

Waterdrop, an Austrian company specialised in hydration solutions, has become the "official hydration partner" of the ATP Tour from the 2023 season, announced Association of Tennis Professionals on 23/02/2023. The company, which was founded in 2016, has been awarded "gold partner" status, the…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 281228
• Published on 24/02/23 at 13:00

Ukraine/a year of war: consequences of the conflict triggered by Russia on the world of sport

While Vladimir Putin and Russia waited until the end of the Winter Olympics in Beijing (CHN) on 20/02/2022 before launching the war in Ukraine four days later, on Thursday 24/02/2022, Thomas Bach (GER), president of the International Olympic Committee, accused Moscow of having violated the Olympic…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 281119
• Published on 23/02/23 at 16:35