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©  Alpine F1 Team
Formula 1: Kappa and K-Way (ITA), official partners of Alpine F1 Team for 3 seasons (2022-2024)

Kappa and K-Way, brands of the Italian clothing retail group BasicNet, have become official partners of the Alpine F1 Team (Formula 1) for three seasons (2022-2024), announced the parent company of the two brands on 14/01/2022. Kappa and K-Way will be official partners, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 239487
• Published on 17/01/22 at 11:40
©  Norwich City FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 239478
• Published on 17/01/22 at 10:20
©  News Tank
Weekly News Extra (10-14/01/2022)

• SSC Napoli (Serie A TIM) posted revenues of €228.1m (-17%) and a net loss of €58.9m in 2020-21. • Netflix has partnered with the PGA Tour and major golf championships to launch an immersive documentary series focused on professional tour players. • The organising committee of the TotalEnergies…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 239422
• Published on 14/01/22 at 17:15
esports: Kia (cars) extends as a partner of the LEC (League of Legends) which begins on 14/01/2022

Kia Motors, a South Korean car manufacturer, has extended its role as an official partner of the 2022 League of Legends European Championship (LEC), which begins on 14/01/2022, announced LoL Esports, an entity belonging to Riot Games that manages the marketing of its European esports circuit, on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 239381
• Published on 14/01/22 at 16:30
©  Manchester United FC
Premier League: Remington (personal care) extends as global partner of Manchester United FC

Remington, a personal care and beauty brand belonging to American conglomerate Spectrum Brands, has extended as a global partner (second level) of Manchester United FC (Premier League), announced the club on 13/01/2022.  Remington first became a partner of the Mancunian club on 07/02/2019. "The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 239394
• Published on 14/01/22 at 15:50
©  D.R.
Ligue 1 Uber Eats: Kylian Mbappé (Paris Saint-Germain) becomes an ambassador of Oakley (eyewear)

Oakley, an American eyewear brand belonging to the Italian group Luxottica, has partnered with French footballer Kylian Mbappé (23), announced the Paris Saint-Germain (Ligue 1 Uber Eats) player and eyewear manufacturer on 13/01/2022. Kylian Mbappé has become the face of Oakley's lifestyle…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 239401
• Published on 14/01/22 at 15:20
©  GSW
Global Sports Week 2022: third edition postponed from 07-11/03 to 09-13/05/2022 at the Accor Arena

The third edition of Global Sports Week Paris, initially scheduled to take place at the Accor Arena (Paris, FRA) from Monday 07 to Friday 11/03/2022, has been postponed until the period from 09 to 13/05/2022 on the same site, "in light of the current global health context and a number of…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 239372
• Published on 14/01/22 at 12:30
©  Prudential
Cameroon 2021: Prudential (insurance), official partner of the TotalEnergies AFCON

Prudential Africa, the African branch of the British insurance company Prudential plc, has become a partner of the Confederation of African Football and the "official insurance partner" of the TotalEnergies AFCON Cameroon 2021 (played from 09/01 to 06/02/2022), announced the company on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 239292
• Published on 13/01/22 at 17:20
©  FC Girondins de Bordeaux
Ligue 1 Uber Eats: Crédit Mutuel du Sud-Ouest, official bank of FC Girondins de Bordeaux (2021-2024)

Crédit Mutuel du Sud-Ouest, a French cooperative bank, has become an official partner and pocket sponsor of FC Girondins de Bordeaux (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 12/01/2022. As part of the agreement, the banking group has also become the back shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 239228
• Published on 13/01/22 at 14:00
©  Linkedin - Alain Broustail
Exclusive Crypto-assets: "Some clubs don't understand what they're signing" (A. Broustail, Blockchain-EZ)

"It's all very well to want to market NFTs or Fan Tokens, but first you have to understand what's inside: the technology, the tools, the regulatory context, etc. Many elements are very specific to the world of crypto-assets and lawyers and commercial directors of clubs are not yet used to dealing…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 239172
• Published on 13/01/22 at 09:40