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©  Nike
Technology: Nike launches into the "metaverse" with its virtual world "Nikeland"

Nike has become one of the first brands to enter the "metaverse" by creating "Nikeland", a virtual world inspired by its Oregon (USA) headquarters on the multiplayer video game Roblox, announced the American company on 18/11/2021. Users of this free digital platform will be able to equip their…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 234576
• Published on 22/11/21 at 09:40
©  BVB
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 234548
• Published on 19/11/21 at 17:30
©  Barça
LaLiga Santander: Head & Shoulders extends as a regional partner of FC Barcelona in Indonesia

Head & Shoulders, a shampoo brand belonging to the US consumer products group Procter & Gamble, has extended its regional partnership with FC Barcelona (LaLiga Santander) to Indonesia for the 2021-22 season, announced the club on 19/11/2021. "H&S, the world's No.1 selling shampoo brand will remain…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 234500
• Published on 19/11/21 at 15:30
©  GIP France 2023
France 2023: Louis Vuitton unveils the official trophy travel case for the Rugby World Cup

"On Saturday 20/11/2021, during the test match between France and New Zealand at the iconic Stade de France in Saint Denis (Paris, FRA), Louis Vuitton will unveil the official trophy travel case for Rugby World Cup France 2023," said GIP France on 19/11/2021. The "entirely custom-made" trophy…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 234494
• Published on 19/11/21 at 14:00
©  Nubank
Qatar 2022: Nubank (BRA), regional supporter of the World Cup for Latin America

Nubank, a Brazilian online financial services company, has become a "regional supporter" of the 2022 World Cup in Qatar for Latin American markets, announced FIFA on 18/11/2021. The competition will take place in eight stadiums in the Persian Gulf emirate from 21/11 to 18/12/2022. "The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 234458
• Published on 19/11/21 at 10:20
©  FC Inter Milan
Italy: Mastercard (payment solutions), main shirt sponsor of Inter Women

Mastercard, a payment solutions company, has extended its partnership with FC Inter Milan (Serie A TIM) to include the women's team from 2021-22, announced the club on 18/11/2021. The American company, which has been a partner of Inter Milan since 2018-19, thus becomes the main shirt sponsor of…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 234419
• Published on 18/11/21 at 17:10
©  D.R.
Serie A TIM: Groupama extends as a premium partner of SS Lazio for the 2021-22 season

Groupama Assicurazioni, the regional subsidiary (1,000 branches) of the French insurance and banking group Groupama, has extended its partnership with SS Lazio (Serie A TIM) for the 2021-22 season, announced the Italian club on 18/11/2021. Groupama, which has been a partner of SS Lazio since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 234394
• Published on 18/11/21 at 15:30
©  Paris SG
Paris Saint-Germain: Gorillas (grocery delivery service), premium partner until 2024

Gorillas, a German grocery delivery service, has become a premium partner (second level) of Paris Saint-Germain (Ligue 1 Uber Eats) from 2021-22, announced the club on 17/11/2021. The company, which was created in May 2020 and has already raised more than €1bn in less than a year, is said to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 234354
• Published on 18/11/21 at 11:10
©  Crypto.com
NBA: Crypto.com, title sponsor of Los Angeles' "Staples Center" for $700m over 20 years (2022-2041)

Crypto.com, a Singapore-based crypto-asset company, has partnered with Anschutz Entertainment Group (AEG), the company that owns and operates the Staples Center in Los Angeles (California, USA), to become the title sponsor of the sports and entertainment venue, which will be named the "Crypto.com…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 234283
• Published on 18/11/21 at 09:40
©  FC Inter Milan
Serie A TIM: A2A (energy) extends as an official partner of Inter Milan for 2 seasons (2021-2023)

A2A, an Italian company specialised in the production and distribution of electricity and natural gas, has extended as the "official energy partner" (fourth level) of FC Inter Milan (Serie A TIM) for two additional seasons (2021-2023), "with the aim of meeting shared sustainability and efficiency…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 234234
• Published on 17/11/21 at 14:40