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©  Jörg Schüler via Bayer 04 Leverkusen
Bundesliga: Floki (crypto) succeeds Iqoniq as sleeve sponsor of Bayer 04 Leverkusen for 2021-22

Floki Inu, a cryptocurrency launched in June 2021, has become a partner and sleeve sponsor of Bayer 04 Leverkusen for the Bundesliga and the UEFA Europea League for 2021-22, announced the club on 03/12/2021. Floki Inu has the status of premium partner, the second level in the sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 236002
• Published on 07/12/21 at 10:00
©  Premieship Rugby
Rugby: Gallagher (insurance brokerage) extends as title sponsor of the English Premiership

Gallagher, the US-based insurance brokerage, risk management and consultancy company, has extended as the title sponsor of Premiership Rugby, as part of a "mult-year renewal," said the body on 03/12/2021. The professional rugby league competition will continue to be known as Gallagher Premiership…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 235872
• Published on 06/12/21 at 10:00
©  D.R.
[New] We would have liked to tell you more (week of 29/11 to 03/12/2021)

• 1. FC Union Berlin (Bundesliga) posted a turnover of €71.3m and a net loss of €10.4m during the 2020-21 financial year, according to the club at its annual general meeting. • The Accor Arena and the Stade de France in Paris (FRA) are proposing a joint commercial offer called "Monuments" (VIP…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 235856
• Published on 03/12/21 at 16:40
©  AS Monaco FC
Ligue 1 Uber Eats: UFL (video game by Strikerz Inc), official supplier of AS Monaco FC for 2021-2023

Strikerz Inc, developer of the free-to-play football video game UFL, has become an official supplier of AS Monaco FC (Ligue 1 Uber Eats) for two seasons (2021-2023), announced the club on 03/12/2021. "In development since 2016, UFL will be released very soon and is generating a lot of anticipation…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 235848
• Published on 03/12/21 at 15:55
©  FC Barcelona
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 235841
• Published on 03/12/21 at 15:20
©  Allianz
European Top 5: 33.6% of clubs market their stadium naming rights, including 15/18 in the Bundesliga

33 of the 98 clubs participating in one of the European Top 5 (Bundesliga, Serie A TIM, LaLiga Santander, Ligue 1 Uber Eats and Premier League) have a stadium with a naming rights contract (33.6%): • 15 of the 18 Bundesliga clubs (83.3%); • 5 of the 20 clubs (25%) in both LaLiga Santander and…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Essentials Sponsors & Partners
• Article # 235781
• Published on 03/12/21 at 10:20
©  BPCE
Finance: Groupe BPCE (banks) launch a thematic fund dedicated to the sports economy

Banques Populaires and Caisses d'Épargne, banks belonging to Groupe BPCE, have launched "DNCA Global Sport Equity", "the first thematic fund dedicated to the sports economy launched by a banking group in France," on 02/12/2021. "Developed by DNCA Finance, a management company affiliated to…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Investment - Shareholding, Marketing - Communication
• Article # 235720
• Published on 02/12/21 at 17:00
©  D.R.
Merchandising: adidas reimagines shirt collection based on 2006 World Cup kits for 9 of its clubs

adidas has launched, for nine of its partner clubs, a reissue of its Teamgeist 2006 collection, a shirt design used by the German equipment manufacturer's national teams at the 2006 World Cup (in Germany), announced the brand on 02/12/2021. This shirt design was subsequently applied to the kit of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 235714
• Published on 02/12/21 at 15:30
©  Cadiz CF
LaLiga: Gorillas (grocery deliveries) becomes a partner of Cadiz CF, its first partnership in Spain

Gorillas, a home grocery delivery company based in Berlin (GER), has become an official partner (fourth level) of Cádiz CF (LaLiga Santander) for the 2021-22 season, announced the club on 01/12/2021. The logo of the startup founded in 2020 will be displayed on signage at the Estadio Nuevo…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 235682
• Published on 02/12/21 at 14:00
©  OGC Nice
Ligue 1 Uber Eats: Stats Perform (AI and data) extends partnership with OGC Nice

Stats Perform, a US-based sports data capture and analysis company, has extended its partnership with OGC Nice (Ligue 1 Uber Eats) to "deliver multiple analysis and recruitment solutions across each of the club's key football departments," announced the French club on 01/12/2021. "OGC Nice's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 235676
• Published on 02/12/21 at 12:30