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©  Manchester United FC
Premier League: Remington (personal care) extends as global partner of Manchester United FC

Remington, a personal care and beauty brand belonging to American conglomerate Spectrum Brands, has extended as a global partner (second level) of Manchester United FC (Premier League), announced the club on 13/01/2022.  Remington first became a partner of the Mancunian club on 07/02/2019. "The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 239394
• Published on 14/01/22 at 15:50
©  D.R.
Ligue 1 Uber Eats: Kylian Mbappé (Paris Saint-Germain) becomes an ambassador of Oakley (eyewear)

Oakley, an American eyewear brand belonging to the Italian group Luxottica, has partnered with French footballer Kylian Mbappé (23), announced the Paris Saint-Germain (Ligue 1 Uber Eats) player and eyewear manufacturer on 13/01/2022. Kylian Mbappé has become the face of Oakley's lifestyle…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 239401
• Published on 14/01/22 at 15:20
©  GSW
Global Sports Week 2022: third edition postponed from 07-11/03 to 09-13/05/2022 at the Accor Arena

The third edition of Global Sports Week Paris, initially scheduled to take place at the Accor Arena (Paris, FRA) from Monday 07 to Friday 11/03/2022, has been postponed until the period from 09 to 13/05/2022 on the same site, "in light of the current global health context and a number of…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 239372
• Published on 14/01/22 at 12:30
©  Prudential
Cameroon 2021: Prudential (insurance), official partner of the TotalEnergies AFCON

Prudential Africa, the African branch of the British insurance company Prudential plc, has become a partner of the Confederation of African Football and the "official insurance partner" of the TotalEnergies AFCON Cameroon 2021 (played from 09/01 to 06/02/2022), announced the company on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 239292
• Published on 13/01/22 at 17:20
©  FC Girondins de Bordeaux
Ligue 1 Uber Eats: Crédit Mutuel du Sud-Ouest, official bank of FC Girondins de Bordeaux (2021-2024)

Crédit Mutuel du Sud-Ouest, a French cooperative bank, has become an official partner and pocket sponsor of FC Girondins de Bordeaux (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 12/01/2022. As part of the agreement, the banking group has also become the back shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 239228
• Published on 13/01/22 at 14:00
©  Linkedin - Alain Broustail
Exclusive Crypto-assets: "Some clubs don't understand what they're signing" (A. Broustail, Blockchain-EZ)

"It's all very well to want to market NFTs or Fan Tokens, but first you have to understand what's inside: the technology, the tools, the regulatory context, etc. Many elements are very specific to the world of crypto-assets and lawyers and commercial directors of clubs are not yet used to dealing…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 239172
• Published on 13/01/22 at 09:40
©  Formula E
Formula E: DHL (logistics) extends partnership, Maserati a new team from 2022-23

DHL, the logistics subsidiary of the German Deutsche Post DHL Group, has extended its role as founding and logistics partner of the ABB Formula E World Championship from the 2021-22 season, announced Formula E on 12/01/2022. The 2021-22 season of the Formula E Championship (16 races in total, a…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 239189
• Published on 12/01/22 at 17:55
©  Lega Serie A
Lega Serie A: Socios.com, partner of the Supercoppa Italiana and Coppa Italia finals in 2022

Socios.com, a cryptocurrency blockchain platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become an official partner of the Lega Serie A and main sponsor of the Supercoppa Italiana Frecciarossa and the Coppa Italia Frecciarossa finals in 2022, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities
• Article # 239103
• Published on 12/01/22 at 11:40
©  Binance
Cameroon 2021: Binance (crypto-assets), official sponsor of the TotalEnergies AFCON

Binance, a Hong Kong-based cryptocurrency exchange platform, has become a partner of the Confederation of African Football and an official sponsor of the TotalEnergies AFCON Cameroon 2021 (held from 09/01 to 06/02/2022), announced the cryto-asset operator on 10/01/2022. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 239048
• Published on 11/01/22 at 15:30
©  Lega Serie A
Lega Serie A: collaboration with the "beIT" campaign for the promotion of Italian companies abroad

Lega Serie A has entered a collaboration with Maeci, the Italian Ministry of Foreign Affairs and International Cooperation and ICE Agenzia, the Italian Trade Agency for the promotion and internationalisation of Italian companies abroad, which will become the "international main partner" of the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Clubs, Employment - training, …
• Article # 239039
• Published on 11/01/22 at 15:00