Sponsors & Partners: archives (page 299/935)

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©  AFC Ajax

Eredivise: Unibet (betting), official partner of AFC Ajax as part of a "multi-year agreement"

Unibet, a Maltese sports betting and online gambling operator belonging to Kindred Group, has become an official partner of AFC Ajax (Eredivisie) as part of a "multi-year agreement effective immediately," announced the Dutch club on 21/06/2021. The bookmaker has the status of "partner", the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 255781
• Published on
©  FC Schalke 04

FC Schalke 04: HRS (hotel reservations), training kit sponsor for the next 3 years (2022-2025)

HRS (Hotel Reservation Service), a global company based in Cologne, specialised in hotel bookings, has become a training and warm-up kit sponsor of FC Schalke 04 (Bundesliga) "for the next three years," announced the club on 20/06/2022. As part of the agreement, FC Schalke fans will be able to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 255673
• Published on
©  FIFA

Qatar 2022: Frito-Lay North America (snacks, PepsiCo), third regional supporter for North America

Frito-Lay North America, a subsidiary of the American group PepsiCo specialised in snacks, has become a North American regional supporter of the 2022 World Cup in Qatar, announced FIFA on 17/06/2022. This is the ninth regional supporter (third level) of Qatar 2022 and the third partnership for…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 255666
• Published on
©  News Tank

Weekly News Extra (13-17/06/2022)

• The American group Friedkin, owner of AS Roma (Serie A TIM), has launched a public tender offer on 13/06/2022 (until 08/07/2022) in order to recover as many of the club's shares as possible that it does not already own, and to take the club off the stock market. • The Football Association has…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 255540
• Published on
©  Errea

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 255460
• Published on
©  Sportfive

Ligue 2 BKT: Hummel succeeds Le Coq Sportif as equipment supplier of AS Saint-Étienne (2022-2027)

The Danish brand Hummel has become the official equipment supplier of AS Saint-Étienne (relegated to Ligue 2 BKT for the 2022-23 season) for five seasons (2022-2027), announced the club on 16/06/2022. The agreement was negotiated by the marketing agency Sportfive. Hummel will supply the match…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 255412
• Published on
©  FC Porto

Liga Portugal Bwin: Betano (sports betting), main shirt sponsor of FC Porto (2022-2026)

Betano, a sports betting operator belonging to the Greek group Kaizen Gaming, has extended its partnership with FC Porto (Liga Portugal Bwin) and become its main shirt sponsor for "at least" four seasons (2022-2026), announced the club on 15/06/2022. Betano had initially become the official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 255378
• Published on
©  Chelsea FC

Premier League: Three UK (telecoms) to resume partnership with Chelsea FC

"Following the sale of Chelsea FC (Premier League) we are pleased to confirm that Three are restarting their marketing activities with immediate effect," announced the London club, regarding their partnership with the telecommunications operator, which was temporarily suspended as a result of UK…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 255323
• Published on
©  Premier League

Premier League: Nike presents the new official ball for the 2022-23 season

Nike has presented the new official "Flight" football for the 2022-23 Premier League season on 16/06/2022. The official ball, which will be used during all 380 Premier League games in 2022-23, "celebrates the competition's first ball 30 seasons ago," said the English League. Nike is an official…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 255297
• Published on
©  Sportfive

esports: Santander, main sponsor of the European & Latin American LoL championships for 2022-2025

The Spanish bank Banco Santander has become the main sponsor of the European (LEC) and Latin American (Liga Latinoamérica, LLA) League of Legends (Riot Games) Championships, for three years (2022-2025), announced the group on 14/06/2022. This agreement, the first signed by Banco Santander in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, esport - gaming
• Article # 255243
• Published on