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©  TSG 1899 Hoffenheim
Bundesliga: Audi extends as a partner of FC Augsburg and TSG Hoffenheim for 2021-2023

Audi, a German car manufacturer belonging to the Volkswagen Group, has extended its partnerships with FC Augsburg 1907 and TSG 1899 Hoffenheim (Bundesliga) for two additional seasons (2021-2023), announced the two clubs on 22/12/2021. The agreement between FC Augsburg and Audi's regional…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs
• Article # 237754
• Published on 23/12/21 at 13:00

©  D.R.
Premier League: two Arsenal FC ads for Socios.com $AFC Fan Tokens banned in the UK

The Advertising Standards Authority (ASA), the self-regulatory body for the UK advertising industry, has banned two adverts posted by Arsenal FC (Premier League) and its cryptocurrency partner Socios.com on the club's webpage and on one of its Facebook posts (from 12 and 16/08/2021) on 22/12/2021…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Legal, Marketing - Communication
• Article # 237680
• Published on 22/12/21 at 17:00

©  Chelsea FC
Premier League: EA Sports (FIFA) extends as video gaming partner of Chelsea FC from 2021-22

EA Sports, an American video game publisher from the Electronic Arts group, has extended its partnership with Chelsea FC (Premier League) from the 2021-22 season as part of a "multi-year extension," announced the London (ENG) club on 21/12/2021. The FIFA (football video game) license belonging…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 237672
• Published on 22/12/21 at 16:25

©  D.R.
Formula 1: Banco Santander (ESP) to become a partner of Scuderia Ferrari again from 2022

Banco Santander, a Spanish bank, is to become a partner of Scuderia Ferrari from 2022 and for several seasons, announced the Formula 1 team on 21/12/2021. Banco Santander will be one of the team's premium partners (second level), with Spaniard Carlos Sainz Jr. as one of the drivers from 2021. The…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Responsibility
• Article # 237584
• Published on 22/12/21 at 10:00

©  FIFA
FIFA/Women's World Cup 2023: Visa becomes the body's "first-ever women's football partner"

Visa has extended its agreement with FIFA to become the "the first global FIFA women's football partner to come on board under the newly launched commercial partnership structure, which comes into effect in 2023," announced the body on 21/12/2021. "As the exclusive payment service for the FIFA…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 237520
• Published on 22/12/21 at 08:40

©  D.R.
FFF: Mondelēz International (confectionery) extends partnership and promotes its Milka brand

Mondelēz International, an American confectionery group (Oreo, Toblerone, Cadbury, Belin, Tuc, Milka...), has extended its partnership with the French Football Federation until 2024, announced the FFF on 20/12/2021. A partner of the Federation since 2013 via the Tuc brand, then Belin in 2018…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 237522
• Published on 21/12/21 at 16:30

©  OM
Olympique de Marseille: JBO (betting) extends as regional partner in Asia for 2021-22

JBO (Just Bet Online), a Vietnamese sports betting operator, has extended as a regional partner of Olympique de Marseille (Ligue 1 Uber Eats) in Asia from 2021-22, announced the French club on 20/12/2021. JBO became OM's first regional partner in Asia in 2020-21. "JBO continues its close…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 237481
• Published on 21/12/21 at 11:40

©  Dior
Ligue 1 Uber Eats: Kylian Mbappé (PSG) becomes an ambassador of Dior (clothing and perfume)

Christian Dior, a French luxury fashion house, has become a partner of French footballer Kylian Mbappé (22), announced the Paris Saint-Germain (Ligue 1 Uber Eats) player and the brand belonging to the LVMH group, on 17/12/2021. "I am delighted to announce that I am now officially part of…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 237329
• Published on 20/12/21 at 14:00

©  Infosys
Tennis: Infosys (IT, IND) extends as a partner of the Australian Open for 2022-2026

Infosys, an Indian IT services company, has extended its partnership with the Australian Open Tennis Championships for five more editions (2022-2026), announced the Australian Grand Slam tournament on 16/12/2021. The 2022 edition of the competition will take place from 17 to 30/01/2022. As a…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 237327
• Published on 20/12/21 at 12:30

©  D.R.
We would have liked to tell you more (week of 17/12/2021)

• The socios (members) of FC Barcelona (LaLiga Santander) have been called to vote online regarding the revalued Espai Barça project (€1.5bn, +150%), on Sunday 19/12/2021. • Liverpool FC (Premier League), in partnership with AXA (insurance), will play a "legends' match" versus FC Barcelona at…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 237226
• Published on 17/12/21 at 17:40

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