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©  Liverpool FC
Premier League: AXA (insurance) obtains naming rights to Liverpool FC's new training centre

The French insurance company AXA has extended its partnership with Liverpool FC (Premier League) and obtained the naming rights to the club's future training centre, the "AXA Training Centre", announced the English club on 26/10/2020. The new (9,200 m2) sports complex located in Kirkby - in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 197479
• Published on 27/10/20 at 15:56
©  LaLiga
Spain: LG Electronics, technology partner of LaLiga from 2020-21

LG Electronics, a South Korean manufacturer of electronic products (TVs, smartphones ...), has become a technology partner of LaLiga from the 2020-21 season, announced the Spanish League on 26/10/2020. The agreement "aims to bring sport and technology further together in order to improve the fan…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 197426
• Published on 27/10/20 at 11:33
©  Juventus FC
adidas: hand-drawn "Humanrace FC" fourth shirts designed by singer Pharrell Williams

adidas has launched the "Humanrace Football Collection", which includes five shirts hand-drawn and signed by singer Pharrell Williams, creative director of the collection, on 23/10/2020. As a result, five clubs under contract with the German equipment manufacturer (Arsenal FC, Manchester United…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 197331
• Published on 26/10/20 at 16:39
©  Nike
Nike: equipment manufacturer encourages Americans to vote in the presidential elections

Nike has released a video entitled "You Can't Stop Our Voice" to encourage Americans to vote in the presidential elections on Tuesday 03/11/2020. The video, first broadcast on 23/10/2020, "illustrates how you don't have to be a global superstar to make an impact," said the US equipment…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Social Responsibility
• Article # 197285
• Published on 26/10/20 at 12:59
©  Viagogo x StubHub
StubHub/Viagogo: "a substantial lessening of competition" in the United Kingdom feared by the CMA

The takeover of StubHub, a ticket resale platform for cultural and sporting events, by its competitor Viagogo (ticket resale service) "is likely to result in a substantial lessening of competition in the online secondary ticketing market" according to the CMA, the UK Competition and Markets…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Authorities, Marketing - Communication
• Article # 197275
• Published on 26/10/20 at 11:44
©  Los Angeles Dodgers
Los Angeles Dodgers (MLB): home delivery of food normally served at the stadium

The Los Angeles Dodgers (MLB), who have been playing the World Series against the Tampa Bay Rays since 21/10/2020 away from their home stadium, have allowed their fans to order the food usually offered at Dodger Stadium in Los Angeles, California, United States), directly at home. This…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 197186
• Published on 23/10/20 at 17:40
©  UEFA
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 197147
• Published on 23/10/20 at 16:34
©  LFP
2020-21 Ligue 1 Uber Eats: equipment suppliers and kit sponsors of the clubs

Please find below the equipment suppliers, kit sponsors (chest, sleeve, shoulder, back, shorts, socks) of the 20 Ligue 1 Uber Eats clubs for the 2020-21 season. This information is updated daily. Each infographic below represents a different sponsorship area (example: equipment suppliers). The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 197162
• Published on 23/10/20 at 15:39
©  Ball Corporation
Ball (packaging), naming partner of an NBA/NHL arena and sponsor of Arsenal FC and the LA Rams (NFL)

Ball Corporation, an American packaging company based in Colorado (USA), has signed "a global partnership across three marquee venues in Denver (USA), Los Angeles (USA) and London (ENG)" with Kroenke Sports & Entertainment (KSE), a sports and entertainment company based in Denver (Colorado, USA…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility, …
• Article # 197128
• Published on 23/10/20 at 12:19
©  Manchester United FC
Manchester United: agreement with Chevrolet extended by six months due to Covid-19

Chevrolet, a US car manufacturer, has extended as a partner and main shirt sponsor of Manchester United FC (Premier League) for an additional six months, until 31/12/2021, at no extra cost, announced the club upon the presentation of its 2019-20 accounts on 21/10/2020. The initial agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Essentials Sponsors & Partners
• Article # 196926
• Published on 23/10/20 at 10:01