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©  LaLiga
Spain: GreenPark Sports (mobile games), global partner of LaLiga from 2020-21

GreenPark Sports, an American publisher and developer of mobile games, has become a global partner of LaLiga from the 2020-21 season as part of a multi-year agreement, announced the Spanish League and the publisher on 17/12/2020. GreenPark Sports has the status of global partner, the second…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 203126
• Published on 17/12/20 at 13:35
©  Lega Serie A
Italy: PlayStation 5 (Sony) title sponsor of the 2020-21 Supercoppa Italiana "PS5 Supercup"

PlayStation 5 (PS5), the video game console from Sony Interactive Entertainment marketed in Europe since 19/11/2020, has acquired the naming rights for the Supercoppa Italiana (Italian Supercup) for 2020-21, announced the Lega Serie A, the organising body of the competition, on 16/12/2020. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 203012
• Published on 17/12/20 at 10:50
©  The Metrics Factory
esports/gaming: Société Générale, Kellogg's and Michelin explain their marketing strategies

"Kellogg's invests a lot of money in gaming and esports, so it has to pay off. Clearly, our strategy is to sell through our activations. In the end, we want to go and trigger the purchase. We don't just want to look like a cool brand and expect results later! We have a notion of short-term ROI…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, esport - gaming
• Article # 202470
• Published on 16/12/20 at 17:35
©  Groupama
Serie A TIM: Groupama extends as a partner of SS Lazio and Genoa CFC for 2020-21

Groupama Assicurazioni, the Italian regional subsidiary of the French insurance and banking group Groupama, has extended its partnership with SS Lazio (Serie A TIM) as well as its partnership with Genoa CFC (Serie A TIM) for the 2020-21 season, according to the Italian clubs announced on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 202920
• Published on 16/12/20 at 13:30
©  Tottenham Hotspur FC
Premier League: Ineos Hygienics (hand sanitiser) supplier of Tottenham Hotspur FC from 2020-21

Ineos Hygienics, the hand sanitiser brand of the British group Ineos (chemicals), has become the "official hand sanitiser supplier" of Tottenham Hotspur FC (Premier League) from the 2020-21 season, announced the club on 15/12/2020. Ineos Hygienics has the status of official supplier, the third…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 202912
• Published on 16/12/20 at 11:54
©  UEFA
UEFA: Erreà, "Kit Assistance Scheme supplier" to equip national teams from smaller associations

Erreà, an Italian equipment brand, has become the "kit assistance" supplier of UEFA for four seasons over the 2022-2026 cycle as part of its "Top Executive Programme (TEP) Kit Assistance Scheme," announced the body on 11/12/2020. This programme will enable "small and medium-sized" associations to…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Social Responsibility
• Article # 202838
• Published on 15/12/20 at 17:44
©  D.R.
Global Sports Week 2021: Eiffel Tower in Paris (FRA), central hub of the 2nd edition (01-05/02/2021)

The lounges of the Eiffel Tower in Paris (FRA) will host the central hub of Global Sports Week 2021, from Monday 01 to Friday 05/02/2021, according to the organisers on 15/12/2020. "This will be the only physical venue in Paris, given the current health constraints, even if a physical meeting on…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Media Audiences, Ticketing, …
• Article # 202821
• Published on 15/12/20 at 17:09
©  Hyundai
Bundesliga: Hyundai extends as sleeve sponsor of Hertha BSC until 2021-22 (€2m/season)

Hyundai Motor Deutschland, the German subsidiary of the South Korean car manufacturer Hyundai, has extended its partnership with Hertha BSC (Bundesliga) as automobile partner and sleeve sponsor for an additional season until 2021-22, announced the German club on 10/12/2020. The agreement was…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 202820
• Published on 15/12/20 at 15:49
©  Real Madrid CF
LaLiga Santander: Therabody (wellness technology), global partner of Real Madrid CF from 2020-21

Therabody, an American company specialised in percussive massage equipment and wellness programmes, has become a partner of Real Madrid CF (LaLiga Santander) from 2020-21, announced the club on 11/12/2020. Therabody has the status of global partner, the second level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 202777
• Published on 15/12/20 at 10:36
©  Konami
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 202584
• Published on 14/12/20 at 10:50